NEW YORK: The Public Investment Fund and the Women’s Tennis Association on Monday signed a multiyear partnership to support the growth of women’s professional tennis and inspire more females around the world to take up the sport.
The partnership also aims at enhancing and developing initiatives that support players at all levels.
As a global partner of the WTA, the PIF will become the first naming partner of the organization’s rankings, the highest official rankings for professional women tennis players.
And through the partnership with the WTA, the PIF will continue to be a catalyst for the growth of women’s sport, according to Mohamed Al-Sayyad, the fund’s head of corporate brand.
Al-Sayyad said: “We look forward to working with the WTA to increase participation and inspire the next generation of talent. Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world.”
The PIF WTA rankings will track players’ journeys, and the PIF will work with the WTA to celebrate and support players’ progress.
WTA’s CEO Marina Storti said: “We are delighted to welcome PIF as a global partner of the WTA and our first-ever official naming partner of the WTA rankings.
“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”
As part of its commitment to inspire youngsters, the PIF will work with the WTA to expand existing initiatives and develop new opportunities for young players, providing a significant boost to the game’s next generation of stars.
The PIF announced its partnership with the ATP (Association of Tennis Professionals) in February and became the official naming partner of the PIF ATP rankings. The PIF has now become the only global partner across both the WTA and ATP tours.
The new partnership between the WTA and the PIF follows the recent announcement that the season-ending WTA Finals will be hosted in Riyadh for the next three years, starting in 2024.
PIF, WTA sign multiyear partnership to speed up global growth of women’s tennis
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PIF, WTA sign multiyear partnership to speed up global growth of women’s tennis
- PIF will become first naming partner of the WTA rankings
- PIF to continue to be a catalyst for growth of women’s sport
Sabalenka returns to Australian Open primed for another title tilt
- “Honestly, there’s no difference,” Sabalenka said of her mindset heading into Melbourne Park no longer in possession of the Daphne Akhurst Memorial Cup
BENGALURU: World number one Aryna Sabalenka enters the Australian Open in her familiar role as the hot favorite but unlike in the past two years the powerful Belarusian arrives without a title to defend or the momentum of a winning run in Melbourne.
The twice champion’s 20-match winning streak at the season’s opening major was snapped in the title clash 12 months ago when American outsider Madison Keys denied her a successful defense and a rare three-peat last achieved by Martina Hingis in 1999.
Sabalenka shrugged off that disappointment as well as losing in the French Open final and Wimbledon semifinals to secure her fourth Grand Slam crown at the US Open, leaving her primed for another title tilt on the blue hardcourts Down Under.
“Honestly, there’s no difference,” Sabalenka said of her mindset heading into Melbourne Park no longer in possession of the Daphne Akhurst Memorial Cup.
“Every time, it doesn’t matter what tournament it is ... if I’m the defending champion or if I lost in the first round last year, the goal is always the same — to bring my best tennis and improve my game.
“That’s how I take it. I’m always just focusing on myself, on developing my game, and making sure I’m 100 percent there. That’s my goal and focus every time.”
Sabalenka’s serve infamously hampered her in Australia four years ago but her refined delivery has become a crucial weapon, while her variations with drop shots and sharper tactical nous have turned her into a formidable force.
She won a tour-leading four trophies last season and made nine finals, underlining her consistency at the highest level, with a shock loss to Elena Rybakina in last year’s WTA Finals title clash bringing her campaign to an abrupt end.
That setback has only sharpened her resolve and she now returns to Melbourne looking to reach her fourth consecutive Australian Open final.
The 27-year-old will also bid to reach a seventh straight hardcourt Grand Slam final to match Hingis and Steffi Graf in the professional era that began in 1968.
“I’m always super motivated when I come to Australia,” said Sabalenka, who kicked off her season by retaining her title at the Brisbane International without giving up a set.
“I love playing here and I want to stay here as long as possible. Of course remembering last year’s (Australian Open) final, I want to do a little bit better than I did.”
