Riyadh set to host GREAT Futures Initiative Conference

The GREAT Futures Initiative Conference is a joint project organized by the UK government’s GREAT Britain and Northern Ireland campaign in partnership with the Saudi government. 
Short Url
Updated 13 May 2024
Follow

Riyadh set to host GREAT Futures Initiative Conference

RIYADH: The GREAT Futures Initiative Conference is set to begin on Tuesday in King Abdullah Financial District with the mission of enhancing economic relations between Saudi Arabia and the UK.  

“Today the largest UK business delegation in over a decade lands in Riyadh for GREAT FUTURES, with over 400 delegates from the UK traveling to Saudi Arabia, 70 percent of whom have never visited the Kingdom,” British Ambassador to Saudi Arabia Neil Crompton told Arab News.

“Over the next two days, senior leaders from both our kingdoms will forge partnerships that span our economies, from cultural institutions to cutting-edge technologies,” he said. “These partnerships build on existing bonds in the fields of security and energy. The UK is committed to playing its part in the transformational Vision 2030.”

The GREAT Futures Initiative Conference is a joint project organized by the UK government’s GREAT Britain and Northern Ireland campaign in partnership with the Saudi government. 

The conference is part of the Saudi-British Strategic Partnership Council, co-chaired by Crown Prince Mohammed bin Salman and UK Prime Minister Rishi Sunak. 

British Deputy Prime Minister Oliver Dowden will represent the UK at the conference. 

“The GREAT Futures Initiative Conference is an important opportunity to build partnerships between the business sectors of both countries, keeping pace with the future, innovation and creativity,” Dowden said. “It also allows British companies to familiarize themselves with relevant business regulations, incentives, and advantages for conducting business in Saudi Arabia.”

The conference will welcome 800 participants from the two kingdoms’ public and private sectors. 

UK Ambassador Neil Crompton posted a video on X social media platform in the lead-up to the conference. 

“This festival marks a significant event in the British calendar, as it takes place once every two years in a city around the world,” Crompton said. “This year, we chose to hold it in Riyadh due to the widespread British interest in the positive changes and opportunities, which came as a result of the success of Vision 2030.”

The ambassador said that the embassy would be hosting a British delegation comprising representatives from 400 companies, under the patronage of the British deputy prime minister. 

“I am looking forward to meeting athletes, artists, celebrities, and entrepreneurs from both our kingdoms. I would like to extend my thanks to our partners in the Saudi government for cooperating with us on this joint project,” he said. 

The two-day conference, from May 14 to May 15, will feature 47 sessions and workshops with 127 speakers from both public and private sectors.

The conference aims to enhance cooperation and economic partnership in 13 sectors such as tourism, culture, education, health, sports, investment, trade, and financial services.

Agreement signings are also expected in education and training, tourism, and real estate development.

KAFD’s centrally located business district will host the two-day conference in its 28,000 sq. m venue. 

Gautam Sashittal, CEO of King Abdullah Financial District Development and Management Co., highlighted the significance of the conference being hosted in KAFD.

“Holding a spectacle of this magnitude can never be classified as a roadshow held by British stakeholders for their Saudi counterparts to hop on and make millions if not billions,” Sashittal said. “On the contrary, this event is just a kickstarter for a year-long campaign aimed at creating an everlasting collaboration that reimagines key domains while unearthing hidden jewels rooted in both countries’ glorious pasts.

“As one of the few places where the Kingdom’s exciting next phase is getting written, it was quite natural for the choice to fall on KAFD and its architectural marvel, which is otherwise known as the conference center,” he said. 

In 2023, bilateral trade between Saudi Arabia and the UK increased by 68 percent, amounting to $17 billion, according to the chairperson of the Saudi British Joint Business Council, Jennie Gubbins.

The increase in trade could not be attributed to the oil sector alone, Gubbins said, pointing to the effectiveness of the Kingdom’s economic diversification efforts and the development of other industries, primarily in the tech field.

The Saudi Ministry of Commerce will participate in the conference and through its sub-entities will facilitate meetings of leaders of the business sectors in the two countries.

As a part of the conference, accompanying events will be held over the next 12 months to enhance partnerships in promising and emerging fields between the two countries.

The ministry aims to inform the British business sector of the economic reforms that the Kingdom has accomplished to improve the business environment and facilitate the start and practice of economic activities.

The “GREAT Futures” also aims to be a platform for exchanging qualitative experiences and learning about the latest practices across sectors.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
Follow

AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”