Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

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Updated 12 May 2024
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Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Saudi Arabia’s National Housing Company and Talaat Moustafa Group, a renowned urban developer in Egypt, have announced the laying of the foundation stone for the Banan City project, located northeast of Riyadh. Sales for the project will open on May 15.

Hisham Talaat Moustafa, chairman of the board of directors of the Talaat Moustafa Group, said that Banan is a smart city that will be built on an area of 10 million square meters in Riyadh. He said it will provide an unprecedented quality of life for more than 120,000 residents in the gated community, through the use of the latest smart city technologies and ensuring residential privacy, while applying the highest sustainability standards.

Moustafa said the project revenue is estimated at SR40 billion ($12 billion), and the total investment cost of the project is SR31.4 billion. “The Banan project will be an integrated city that will be developed similar to the cities that the Talaat Moustafa Group has developed in Egypt such as Madinaty, which is built on an area of 33 million square meters and is considered the most comprehensive model of global cities with integrated services,” he said.

Moustafa explained that the Banan City project will be multi-use, as it includes integrated services such as health, education, and commercial, in addition to a social sports club, to ensure a vibrant community and a new model of integrated life, in line with the comprehensive renaissance witnessed by the Kingdom under Vision 2030.

A unique experience

Banan City will offer a unique experience in upscale housing as it combines the long-standing experience of the Talaat Moustafa Group in urban development, spanning over more than 50 years, with authentic Saudi heritage, courtesy the National Housing Company, the leading Saudi company in the real estate development sector, and the largest major developer of suburbs and residential communities in the Kingdom.

Strategic location

Banan City enjoys a distinguished strategic location, as it is located near the most important landmarks of the Saudi capital, such as King Khalid International Airport, King Abdulaziz Equestrian Square, Princess Nourah Bint Abdul Rahman University, and Granada Mall. The much awaited Expo Riyadh 2030 will be held within the northeastern urban extension of Riyadh. The project is located at the intersection of Al-Janadriyah Road and Al-Thumama Road, allowing residents to quickly travel to the city center and the Riyadh Boulevard area, within 30 minutes, thanks to the smooth traffic axes linking Banan City and main roads such as King Fahd Road and Olaya via Al-Thumama axis or linking it to eastern Riyadh through the Janadriyah axis.

Affordable prices

Banan City comprises 27,000 residential units of various sizes and designs that suit a wide segment of customers. It represents a new product in the Saudi market, with prices commensurate with purchasing capabilities that make owning units better and more economical than renting, with installments of up to 30 years.

The project includes residential apartments ranging in sizes from 60 to 170 square meters, and upscale villas of various designs — quattro villas, twin villas and independent villas — with area ranging from 216 to 412 square meters. The project also provides plots of land in varying sizes — from 500 to 600 square meters — to build family housing buildings that can accommodate multiple families.

Vast green spaces

Banan City represents a new and integrated model for modern, sustainable and environmentally-friendly housing. The project was planned in a way that enhances this concept through the availability of vast green spaces, which amount to 40 percent of the total project area. Special care has been taken to separate residential and service areas to achieve the highest standards of privacy. A green strip ranging in width from 50 to 150 meters separates villa and building areas. The distance between each building is about 30 meters and that between the villas is 16 meters, ensuring that each residential unit is allowed to enjoy the vast green spaces while maintaining complete privacy.

The city of Banan is characterized by an organic planning style, which provides the greatest amount of privacy for both the units and villas as well as the most beautiful views.

The project supports the “Green Riyadh” project, which is one of the most ambitious afforestation projects in the world and one of the goals of the Kingdom’s Vision 2030. “Green Valleys” is one of the aesthetic elements that the Talaat Moustafa Group incorporates in its projects.

Banan City will have three main gates, two gates opening on Al-Janadriyah Road, and one on Al-Thumama Road, in addition to seven other entrances to serve the various areas of the project.

Safe traffic movement 

All traffic axes in the city have been designed intelligently, capable of accommodating traffic and overcoming any bottlenecks through axes and wide roads surrounded by green spaces on both sides. The road and the central island, reaching a width of 10 meters, provide designated paths for both pedestrians and bicycles to separate pedestrian traffic from cars, achieving the highest standards of safety and security.

Integrated services 

Banan City will provide an exceptional life experience in an integrated community whose residents do not need to leave it to obtain any service. The project provides a service center in the middle of each residential area, steps away from any apartment within the area to achieve self-sufficiency for the residents. Public services in Banan have been carefully distributed, ensuring all services for daily needs are available in the middle of the green axis that separates the residential buildings from the villas.

Banan City includes central areas offering the most comprehensive services and activities, including 22 small mosques covering all parts of the city, six large university mosques, medical centers and clinics for all specialties, in addition to educational services through four educational complexes comprising four schools each for boys and girls. Commercial services will be provided through shopping and entertainment centers, which include the finest international brands, restaurants and cafes to enrich the standard of living of the population. This will also ensure that Banan City is an attractive destination for not only its residents, but also for visitors from other areas.

The city will also include a sports club built on an area of 313,000 square meters, offering various sports facilities suitable for all members of the family and promoting public health. This is in addition to business areas, administrative offices, banking areas, as well as dedicated areas for government services such as defense, civil, police, post, and two emergency medical centers equipped with ambulances.

Smart services

Talaat Moustafa Group is responsible for managing the project and providing all after-sales services that include security through control rooms and a 24-hour monitoring system incorporating smart cameras. 

The group pays special attention to smart city services and using the latest smart technologies to manage various facilities and achieve sustainability. Some of the smart and sustainable systems include integrated solar panels and smart grids for renewable energy, smart irrigation services, garbage collection and separation services, traffic flow control, and smart transportation. These systems will ensure sustaining the project and preserving its value, identity and the integrated quality of life it offers.

Banan City also allows residents to benefit from smart home services, which are an integral part of the project design aimed at facilitating life, raising the level of home comfort, and achieving well-being for residents.

Talaat Moustafa Group is one of the largest integrated companies in Egypt and the Middle East. Over its more than 50 years’ experience, it has established various cities and urban communities with integrated, self-contained services, such as Al-Rehab City, built on an area of 10 million square meters. It is the first integrated city developed by the private sector in Egypt. Other projects include Madinaty and Noor City in Capital Gardens, which is built on an area of 21 million square meters.


SADAFCO’s sustainability report highlights progress toward Vision 2030

Updated 15 June 2024
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SADAFCO’s sustainability report highlights progress toward Vision 2030

Saudia Dairy and Foodstuff Company has unveiled its latest sustainability report for the year 2023, showcasing its steadfast commitment to sustainability, innovation, and alignment with the ambitious goals of Saudi Vision 2030. Developed under the esteemed Global Reporting Initiative’s Universal Standards and as per Tadawul stock exchange guidelines, this report highlights SADAFCO’s leading role in integrating sustainable practices across its operations, setting a benchmark for the industry.

SADAFCO is dedicated to environmental stewardship, aiming to achieve net-zero emissions by 2060. Through initiatives like replacing steam boilers with energy-efficient models, the company anticipates saving up to 2.1 million kg/ year in CO2 emissions. Additionally, SADAFCO plans to offset 40 percent of its electricity consumption with solar power by the end of 2024, while enhancing operational efficiency through its Digital Factory Program.

Working toward a zero-emissions fleet by 2045, SADAFCO is transitioning to zero-emission vehicles and collaborating with NTSC to install EV charging stations. The recent acquisition of the first frozen electric vehicle in the Middle East underscores the company’s dedication to pioneering sustainable transportation solutions.

“We aim to embed sustainability across all facets of our operations. Our alignment with Saudi Vision 2030 is evident in our strategic priorities, which focus on operational efficiency, value chain enhancement, and regional growth,” said Patrick O. Stillhart, CEO of SADAFCO. He added: “Despite a shorter financial year, we have made remarkable progress in fleet decarbonization, digital transformation, and supplier engagement, resulting in significant improvements in our factory operations.”

SADAFCO’s sustainability strategy is centered on product innovation, focusing on crafting healthier options by introducing new non-dairy alternatives and reducing sugar and salt content. The recent launch of the Mezete brand by Saudia range products exemplifies this commitment, offering natural and preservative-free alternatives to consumers. This dedication to providing healthier choices is rooted in SADAFCO’s philosophy of prioritizing consumer delight and ensuring the delivery of innovative, high-quality, and safe products while empowering consumers through transparent communication and responsible marketing practices.

In tandem with its sustainability efforts, SADAFCO actively engages in social responsibility initiatives such as the Saudia Falcons program, aimed at nurturing and empowering youth. Additionally, the company’s consumer education campaigns play a pivotal role in promoting healthy food choices and fostering informed decision-making among consumers.


AMUOBA Jeddah Chapter elects new team

Updated 15 June 2024
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AMUOBA Jeddah Chapter elects new team

The Jeddah Chapter of the Aligarh Muslim University Old Boys Association held its installation ceremony recently at a local restaurant. More than 150 Aligarians gathered to celebrate the newly elected committee for the 2024-2026 term.

The election process began with a general body meeting on May 24 and concluded on May 31. The entire process, from nominations to results, was overseen by senior members Dr. Syed Hamed and Mahfooz Hussain, both of whom were appointed election commissioners.

The newly elected committee is led by Aqeel Jamil as president, with Asim Zeeshan Ali Khan as vice president, Prince Mufti Ziaul Hasan as general secretary, Mohammed Shahnawaz Alam as joint secretary, and Rabnawaz Khan as treasurer. Elected Cabinet members include Mohammed Sirajuddin, Athar Rasool, Mohammed Omais Ansari, Mohammed Danish Khan, Fahad Ayub Zinjani, Abid Hussain Aftab, Sardar Masood Khan, Abrar Ahmed, and Fahad Afridi. Outgoing President Ateeq Siddiqui, whose term saw immense social and cultural activity, will serve as an adviser.

Jamil introduced his team, and the induction process was completed by pinning AMU badges on the sherwanis of the executive committee members. The pinning was carried out by former Presidents Farzan Rizvi, Azizurrab, Nooruddin Khan and Siddiqui. Senior advisers honored the election commissioners and the outgoing president by presenting them with mementos.

In his inaugural speech, Jamil pledged to focus, with his team, on youth empowerment through training in public speaking and leadership, career guidance, and financial support for students via the “each one teach one” program. 

The new president emphasized the role of the Aligarh community within the broader Indian community.

Founded in the 1980s, the association’s Jeddah Chapter serves the educational, social, literary, and cultural needs of AMU alumni in Jeddah and surrounding areas. The chapter always seeks to promote the vision and educational ideals of AMU and its founder Sir Syed Ahmad Khan.


‘Saudi100 Brands’ returns to Paris for Men’s Fashion Week

Updated 15 June 2024
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‘Saudi100 Brands’ returns to Paris for Men’s Fashion Week

The distinguished Saudi100 Brands program, a flagship initiative by the Saudi Fashion Commission, is returning to Paris for the third time, spotlighting fresh talent at the SS25 Men’s Paris Fashion Week.

This year, 11 standout menswear brands, which have been carefully selected to represent the best of ready-to-wear and streetwear from Saudi Arabia, will be showcased: KML, Hindamme, Noble and Fresh, Noura Sulaiman, Not Boring, RBA New York, Uscita, 1886, Awaken, House of Cenmar.

On June 19, a spectacular fashion show will feature these designers, accompanied by exclusive visuals from acclaimed Saudi artist Rex Chouk and music by the leading Saudi DJ duo DishDash.

The festivities continue on June 20 with a cocktail party to mark the opening of the Parisian showroom. Key fashion figures, including editors, influencers, and buyers, are invited to mingle and engage with the designers, fostering valuable connections.

From June 20 to 22, the 11 brands will present their latest collections in a dedicated three-day showroom. Each brand will have its own space, welcoming buyers and press for an in-depth look at their innovative designs.

“Paris Men’s Fashion Week offers a unique opportunity to witness how Saudi heritage seamlessly translates into modern silhouettes and styles,” said Burak Cakmak, CEO of the Saudi Fashion Commission. “Fashion holds significant cultural importance in Saudi Arabia, and the local brands’ participation highlights the dynamic evolution of our streetwear culture. This event will spotlight emerging talents, showcasing the innovative spirit and creative energy that define Saudi fashion today.”

 

 

 


Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Updated 12 June 2024
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Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Zain KSA, a digital services provider in Saudi Arabia, announced that it has finalized its technical, human, and logistical preparations to service pilgrims in Makkah, Madinah, and the holy sites during the upcoming Hajj season.

Minister of Communications and Information Technology Abdullah Amer Al-Swaha, along with Governor of the Communications, Space and Technology Commission Dr. Mohammed Saud Altamimi, and several other officials visited Zain KSA’s headquarters in Mina to oversee the company’s preparations for Hajj. During the visit, Zain KSA highlighted its digital solutions and full 5G coverage of the holy sites.

Zain KSA showcased its exceptional services to the minister of communications and information technology, the CST governor, and the accompanying delegation, underscoring its contributions to the sectors supporting the Hajj pilgrimage. The company also outlined its commitment to enhancing the Hajj season through cutting-edge digital communications infrastructure, addressing the increasing demand for high-speed data access.

This initiative aims to elevate the connectivity experience for visitors, enriching their spiritual journey while aligning with the strategic objectives of Saudi Vision 2030’s Pilgrim Experience Program, which seeks to provide pilgrims with high-quality facilities and advanced infrastructure, bolstered by the latest digital services. Additionally, Zain KSA provided comprehensive insights into its technical and operational preparations, risk management strategies, and the proficiency of its workforce.


Celebrate Eid with tech presents from Logitech

Updated 12 June 2024
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Celebrate Eid with tech presents from Logitech

As Eid Al-Adha approaches, families and friends in Saudi Arabia prepare to celebrate with gatherings, feasts, and the tradition of exchanging gifts. In recent years, there has been a growing appetite for the latest tech gadgets among Saudi consumers. Logitech, a leader in personal peripherals, offers an array of innovative products that make perfect gifts for this festive season. Here are some top recommendations from Logitech that blend style, functionality, and comfort, ideal for tech enthusiasts of all ages.

Pebble 2 Combo: sleek, portable and stylish

For those who value minimalist design and portability, the Logitech Pebble 2 Combo is an excellent choice. This combo features a slim, quiet keyboard and a silent, smooth mouse, both designed for on-the-go productivity.

MX Keys S Combo: ultimate professional performance

The MX Keys S Combo is perfect for professionals seeking superior performance. The MX Keys S keyboard offers smart illumination and fluid, quiet typing, while the MX Master 3S mouse provides ultra-fast scrolling and customizable buttons.

MX Anywhere 3s: precision on the go

For the digital nomads and busy professionals, the MX Anywhere 3s mouse is the ultimate portable companion. With advanced tracking technology, it works flawlessly on virtually any surface, including glass. Its compact design ensures it fits easily into any bag, while the MagSpeed scroll wheel offers precise, fast scrolling.

Wave Keys: ergonomic comfort

Logitech’s Wave Keys is designed to provide ergonomic comfort with its distinctive wave-shaped layout. The curved keyboard reduces wrist strain and promotes a natural typing posture, making it ideal for long hours of use.

Lift Mouse: all-day comfort

The Lift Mouse is an ergonomic vertical mouse that promotes a natural handshake position, reducing wrist strain and enhancing comfort. Its unique design is suitable for small to medium-sized hands, providing a tailored fit for optimal control.

Signature Slim K950: sleek and stylish

For those who appreciate sleek and modern design, the Signature Slim K950 keyboard offers a quiet, comfortable typing experience with a slim profile that adds a touch of elegance to any desk setup. Its low-profile keys and seamless Bluetooth connectivity make it a perfect fit for a stylish and functional workspace.