Riyadh to host inaugural SaudiFood Manufacturing show

The SaudiFood Manufacturing exhibition will convene more than 400 global brands from 35 countries for the first time in the Kingdom.
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Updated 22 April 2024
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Riyadh to host inaugural SaudiFood Manufacturing show

The inaugural edition of SaudiFood Manufacturing, the first dedicated F&B manufacturing event in the Kingdom spanning processing, packaging and ingredients, will be the launchpad for the industry to take its place at the heart of Saudi Arabia’s economic transformation. Following the highly successful launch of The Saudi Food Show, the largest food event in the Kingdom, organizers KAOUN International and dmg events, recently unveiled highlights of the much-anticipated SaudiFood Manufacturing event, taking place at Riyadh Front from April 30-May 2, under the patronage of Minister of Industry and Mineral Resources Bandar bin Ibrahim Al-Khorayef.

Underpinning the fast-growing F&B market in Saudi Arabia — currently worth around $60 billion and growing at four percent per year, the Saudi F&B manufacturing industry is on the cusp of a step change in its growth and importance within the nation’s economy.

Trixie LohMirmand, CEO of KAOUN International, said: “The launch of SaudiFood Manufacturing coincides with a pivotal moment in the F&B manufacturing industry, both in Saudi Arabia and globally. To achieve the ambitious goals of Vision 2030, the Saudi government is focusing on diversifying the nation’s industrial base, while enhancing the security and resilience of food systems, encouraging investments in F&B manufacturing to establish the Kingdom as a prominent global F&B hub. Concurrently, rapid technological advancements are revolutionizing the industry by enhancing efficiency, quality, and safety while reducing costs.

“The inaugural edition of SaudiFood Manufacturing will provide participants with valuable insights into these market dynamics, showcasing how leading global players are addressing them and how businesses can effectively leverage these trends.”

One of the key forces driving Saudi Arabia’s industrial transformation, and creating an attractive environment for inward investment and innovation, is the Saudi Authority for Industrial Cities and Technology Zones, known as MODON — the strategic partner for the launch edition.

Ali Alomeir, VP of business development at MODON, said: “After the success of the first edition of The Saudi Food Show last year, the first edition of the SaudiFood Manufacturing Show 2024 also comes with a strategic partnership with MODON, reflecting MODON’s pivotal role in achieving the goals of the National Strategy for Industry, and Saudi Vision 2030, to achieve food security and effectively contribute to diversifying the national economy.”

For professionals in F&B manufacturing, spanning processing, packaging, ingredients, supply chain solutions, and control and automation, the SaudiFood Manufacturing Show offers a strategic platform abundant with opportunities to discover tailored solutions for their businesses.

The SaudiFood Manufacturing exhibition will convene more than 400 global brands from 35 countries for the first time in the Kingdom, including industry powerhouses AMC, Anasia, Apical, Brenntag, Buhler Chemco FSL, CGS, Clextral, Cybernetik Technologies, IFFCO, Kanoo Machinery, Multivac, Novonesis, Senovia and many others.

“Saudi Arabia’s food market is a growing arena full of opportunities for innovation and fruitful collaboration. Al-Azzaz, now being Brenntag BSP Nutrition, is attending the inaugural SaudiFood Manufacturing exhibition in Riyadh with a deep commitment to developing solid relationships. Cementing our dedication to driving innovation and growth within Saudi Arabia’s food sector, we are pleased to announce our investment and upcoming launch of Brenntag’s new Innovation and Application Center, which will open in Riyadh in 2024. This center will serve as a lighthouse of innovation, highlighting Brenntag Specialties’ investment and unwavering belief in how important it is for us to be close to our customers,” said Brenntag Nutrition-EMEA President Frank Haven.

Under the theme “Building the Food Manufacturing Ecosystem of the Future,” more than 50 international experts, thought-leaders, and policymakers are already confirmed to speak at the first Food Forward Summit — many of them for the first time in Saudi Arabia. 

These include: Dr. Flavia Fayet-Moore, space nutritionist and CEO of FOODiQ; Ross Dawson, global leading futurist, entrepreneur and bestselling author; Bugge Holm Hansen, senior futurist and head of innovation and technology, Copenhagen Institute for Futures Studies; George Peppou, founder and CEO of Vow; Richard Dillon, CEO of Ivy Farms Technologies; Luke Tay, founder of Cornucopia FutureScapes; Dr. Ahmed El-Sohemy, professor, University of Toronto and founder and chief science officer, Nutrigenomix Inc.; and many more.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.