RIYADH: Saudi megacity NEOM on Sunday wrapped up a tour courting Chinese investors with an event at its last destination, Hong Kong.

The event was organized in partnership with the Belt and Road Office under the Commerce and Economic Development Bureau of the government of the Hong Kong Special Administrative Region.

The roadshow for NEOM traveled from Beijing to Shanghai to Hong Kong, where potential investors flocked to a chic museum to peruse eye-popping renderings in various stages of development.

A series of presentations by the NEOM leadership team led the event agenda, showcasing the progress and milestones of NEOM to date, as well as the partnership and investment opportunities available to the audience, according to an official press release.

A private showcase “Discover NEOM: A New Future by Design,” was one of the many highlights of the event, providing guests with an immersive experience that explored The Line, the 170-km-long city that will be the future of urban living; Oxagon, which is redefining the traditional industrial model; Trojena, the mountain resort of NEOM, and finally, Sindalah, a luxury island destination in the Red Sea that will be open to the public later this year.

NEOM CEO Nadhmi Al-Nasr said: “We would like to thank the finance and business sector for their support and contribution to the success of our tours ‘Discover NEOM.’ We enjoyed showcasing NEOM’s tangible on-the-ground progress and discussing the range of investment opportunities available to Hong Kong companies. We are looking forward to continuing to engage with our Hong Kong partners to meet our shared goals for a better future.”

NEOM’s Executive Director Tarek Qaddumi walked journalists through the exhibition at the M+ museum on Friday, talking up NEOM’s goal of balancing “nature conservation, human livability and economic prosperity.”

“NEOM is a very vast vision … It is an initiative that is probably the most exciting and the most forward-looking in the 21st century,” he said.

Hong Kong’s Secretary for Commerce and Economic Development Algernon Yau said: “As an open economy and one of the world’s top financial, investment, and innovation hubs, Hong Kong stands ready to support Saudi Arabia in achieving its vision while bringing growth opportunities for Hong Kong. Saudi Arabia is a key player in the development of the Belt and Road Initiative.

“With our internationally-benchmarked professional services and talent pool, Hong Kong can provide support for projects, such as NEOM, along the Belt and Road countries.”

Discover NEOM Hong Kong is the latest stop for the global roadshow and follows events in key markets including Beijing, Shanghai, Seoul, Tokyo, Singapore, New York City, Boston, Washington, D.C., Miami, Los Angeles, San Francisco, Paris, Berlin and London.

The megacity is progressing alongside other major development projects launched as part of Vision 2030.