Zain KSA unveils 100% Saudi-made fleet management system

Zain KSA, headquartered in Riyadh, has become the first telecom operator in the Kingdom to offer a fleet management solution for the ‘Made in Saudi’ program.
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Updated 17 April 2024
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Zain KSA unveils 100% Saudi-made fleet management system

Leading telecommunications and digital services provider Zain KSA has launched the first 100 percent Saudi-made fleet management system for the business sector. This comprehensive solution incorporates state-of-the-art tracking devices designed, manufactured, and assembled locally. Leveraging the advanced capabilities of Zain Cloud and hosting all data locally, Zain KSA has become the first telecom operator in the Kingdom to offer a fleet management solution for the “Made in Saudi” program.

The fleet management system is a comprehensive cloud-based platform that helps businesses of all sizes streamline their logistics operations, improve travel routes, and reduce fuel consumption, thereby lowering carbon emissions, safeguarding the environment, and promoting sustainability. By offering real-time GPS tracking, this innovative system enhances road safety and security across the transportation and logistics sectors, empowering decision-makers with crucial insights through comprehensive reports based on accurate data. This allows for informed decisions that boost operational efficiency and save costs.

Saad bin Abdulrahman Al-Sadhan, chief business and wholesale officer at Zain KSA, said: “We are proud to be the first telecommunications and digital services provider to offer an integrated solution designed and developed in the Kingdom, aligning with our sustainability strategy of supporting local content. This achievement demonstrates our commitment to the aspirations of our astute leadership and Saudi Vision 2030, promoting the digital economy and localizing technology. At Zain KSA, we are steadfast in our commitment to building a robust technology ecosystem that leverages digitization and automation to empower the Kingdom’s productive, service, and logistics sectors. The fleet management system is a direct result of this commitment, and we take immense pride in being at the forefront of companies providing 100 percent national digital solutions, joining hands to bolster our cherished homeland and uphold its prosperity.”

“Made in Saudi” is a national program that supports homegrown goods and services, building a trusted brand for consumers. By positioning national products and services as a preferred choice and enhancing consumer loyalty, the program aims to activate the role of Saudi-made goods in bolstering non-oil GDP. This serves the economic goals of Saudi Vision 2030 to increase revenue diversification and enhance national products in accordance with the highest standards of reliability and excellence.

Zain KSA has recently secured the HRSD Labor Award for Talent Localization in the ICT sector in recognition of its efforts and achievements in empowering innovation and development in the sector through a dynamic and youthful national workforce. Demonstrating its commitment to local talent and innovation, Zain KSA has also signed a strategic partnership agreement with Pioneers Systems, the renowned Saudi company specializing in the design, development, manufacture, and assembly of electronic circuits, to develop Internet of Things solutions and localize specialized products and expertise in this field to achieve sustainability of innovation in the Kingdom’s communications and digital services sector, ultimately contributing to increasing the sector’s local content percentage.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.