LONDON: Instagram will test features that blur messages containing nudity to safeguard teens and prevent potential scammers from reaching them, its parent Meta said on Thursday as it tries to allay concerns over harmful content on its apps.
The tech giant is under mounting pressure in the United States and Europe over allegations that its apps were addictive and have fueled mental health issues among young people.
Meta said the protection feature for Instagram’s direct messages would use on-device machine learning to analyze whether an image sent through the service contains nudity.
The feature will be turned on by default for users under 18 and Meta will notify adults to encourage them to turn it on.
“Because the images are analyzed on the device itself, nudity protection will also work in end-to-end encrypted chats, where Meta won’t have access to these images – unless someone chooses to report them to us,” the company said.
Unlike Meta’s Messenger and WhatsApp apps, direct messages on Instagram are not encrypted but the company has said it plans to roll out encryption for the service.
Meta also said that it was developing technology to help identify accounts that might be potentially engaging in sextortion scams and that it was testing new pop-up messages for users who might have interacted with such accounts.
In January, the social media giant had said it would hide more content from teens on Facebook and Instagram, adding this would make it more difficult for them to come across sensitive content such as suicide, self-harm and eating disorders.
Attorneys general of 33 US states, including California and New York, sued the company in October, saying it repeatedly misled the public about the dangers of its platforms.
In Europe, the European Commission has sought information on how Meta protects children from illegal and harmful content. (Reporting by Granth Vanaik in Bengaluru; Editing by Aditya Soni and Alan Barona)
Meta to blur Instagram messages containing nudity in latest move for teen safety
https://arab.news/bnvsj
Meta to blur Instagram messages containing nudity in latest move for teen safety
- The feature will use on-device machine learning to analyze image sent as direct message on Instagram
- The company also mentioned that they are currently developing new tools to identify accounts engaged in sextortion
Meta to charge Arab advertisers extra fee for reaching European audiences
- US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
- Charges are determined by where the audience is located, not where the advertiser is based
LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.
The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.
Crucially, the charges are determined by where the audience is located, not where the advertiser is based.
That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.
Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.
“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”
The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.
Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.
The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.
For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.
Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.
Meta has been reached for comments.
