Meta urged to end ban on its most censored word, shaheed

The ruling comes after years of criticism about how Meta handles content involving the Middle East. (AFP/File)
Short Url
Updated 27 March 2024
Follow

Meta urged to end ban on its most censored word, shaheed

DUBAI: Meta’s Oversight Board on Tuesday issued a directive calling on the company to end its blanket ban on the Arabic word shaheed, which translates to martyr in English.

The independent board said Meta had always interpreted the term when used to refer to designated individuals as a violation of its policies, however, the word shaheed has several other uses that are non-violating.

Helle Thorning-Schmidt, co-chair of the board, said: “Terrorism destroys lives and undermines the very fabric of our societies, but it is counterproductive to stop journalists from reporting on terrorist groups and to limit people’s ability to debate and condemn the violence they see around them just because of the presence of a single word.

“This blunt method is doing more harm than good. It can even lead to those speaking about deceased loved ones having their content taken down in error,” she added.

The board advised Meta to remove the word only when it was linked to clear signs of violence or when it was in violation of Meta’s other policies.

The ruling comes after years of criticism about how Meta handles content involving the Middle East.

A 2021 study commissioned by Meta itself found that the company’s approach had an “adverse human rights impact” on “the rights of Palestinian users to freedom of expression, freedom of assembly, political participation, and non-discrimination, and therefore on the ability of Palestinians to share information and insights about their experiences as they occurred.”

It added that Arabic content was subject to over-enforcement.

Since the word shaheed was “a common loanword” used by Muslims and non-Muslims throughout Asia, Africa, and the Middle East, ending the ban on its use would minimize the chances of accidentally removing non-violating content posted around the world, the board noted.

Meta conducted a policy review into its moderation of shaheed in 2020 but was unable to decide on how to proceed and asked the board to intervene last year.

The Israel-Hamas war had exacerbated the issue with criticism of the firm’s censorship policies escalating.

Many users have taken to other social media platforms to complain about their posts being taken down or profiles being suspended for posting pro-Palestinian content on Meta’s platforms.

Thorning-Schmidt said: “The reality is that communities worst hit by the current policy, such as those living in conflict zones like Gaza and Sudan, also live in contexts where censorship is rife.

“The board is especially concerned that Meta’s approach impacts journalism and civic discourse because media organizations and commentators might shy away from reporting on designated entities to avoid content removals.”

A company spokesperson said Meta would review the board’s feedback and respond within 60 days.


MrBeast’s first Saudi-shot video racks up tens of millions of views as Riyadh Season leans into his brand 

Updated 11 December 2025
Follow

MrBeast’s first Saudi-shot video racks up tens of millions of views as Riyadh Season leans into his brand 

  • ‘100 Pilots Fight for a Private Jet’ amassed around 72m views and tens of thousands of comments within days of release 
  • Production coincides with ‘Beast Land,’ a theme-park-style experience at Riyadh Season

LONDON: MrBeast’s first video filmed in Saudi Arabia has pulled in tens of millions of views within days of release, coinciding with Riyadh Season 2025’s celebrations themed around the US creator’s extravagant stunts and big-money giveaways. 

The YouTuber, whose real name is Jimmy Donaldson, published “100 Pilots Fight for a Private Jet” on Saturday, featuring 100 pilots from different countries competing for a private jet worth about $2.4 million. The episode follows his signature formula of large-scale, elimination-style challenges built around eye-catching prizes. 

Within a few days, the video had amassed around 72 million views and tens of thousands of comments, underscoring the continued global pull of MrBeast’s content. Organizers of Riyadh Season have highlighted the collaboration as a sign of the festival’s growing international profile. 

Donaldson, who began posting videos in 2012, has become one of the world’s most influential online creators, with more than 450 million subscribers and a business empire spanning sponsorships, consumer brands such as Feastables, and food ventures including MrBeast Burger. 

Various estimates value his wealth in the billions of dollars, although figures differ across sources. 

His rapid rise has also brought scrutiny. A reality competition project, “The Beast Games,” has faced lawsuits alleging unsafe working conditions, harassment, and withheld pay and prizes, claims that Donaldson has dismissed as being “blown out of proportion.” 

Some of his high-profile philanthropic videos, such as funding eye surgeries, hearing treatments, or well-building projects in Africa, have been questioned by observers who argue they blur the line between charity, branding, and spectacle. 

Despite the controversy, his popularity remains strong, including in the Middle East. In Riyadh, he has lent his name and concepts to “Beast Land,” a temporary theme-park-style experience running from Nov. 13 to Dec. 27, featuring obstacle courses and game-style challenges reminiscent of his online videos. 

The collaboration comes amid a broader push by Riyadh Season to cement the Saudi capital’s status as a major entertainment destination. Last year’s edition attracted more than 20 million visitors from 135 countries, and organizers say they expect greater numbers this year.