Startup Wrap – OSN+, AhnLab, and Mubashir among firms to see funding success during Ramadan

Startups across the region secured investments during the holy month. Shutterstock
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Updated 11 April 2024
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Startup Wrap – OSN+, AhnLab, and Mubashir among firms to see funding success during Ramadan

CAIRO: Startups in the Middle East and North Africa region have closed Ramadan and started Eid Al-Fitr on a positive note as venture activity continued. 

Among the most significant announcements during the holy month was UAE-based online streaming platform OSN+ and the Lebanon-originated music streaming service Anghami Inc.’s successful merger into a unified media entity following the finalization of their transaction.   

With the merger, OSN+, owned by Kuwait Projects Co. Holding, now holds a 55.45 percent majority stake in Anghami, valued at $3.69 per share. 

The merger, initially announced in November, was finalized in a deal valued at $50 million, marking a considerable consolidation in the regional media landscape.  

This development follows the acquisition of a 13.7 percent stake in Anghami by the Kingdom’s media conglomerate MBC Group last month. 

Anghami, established in 2011 by Eddy Maroun and Elie Habib, transitioned to public trading on the US NASDAQ last year.  

In August, the company bolstered its financial standing with a $5 million investment from Saudi venture capital firm SRMG Ventures.  

Despite the merger, Anghami will continue its presence on the NASDAQ, signaling its ongoing commitment to global market participation. 

Habib, who is also Anghami’s chief technology officer, will lead the combined entity as the incoming CEO of Anghami, while Joe Kawkabani will remain as OSN Group CEO. 

PIF subsidiary SITE set to launch a joint venture with South Korea’s AhnLab 

A subsidiary of Saudi Arabia’s Public Investment Fund is set to launch a joint venture with South Korea’s cybersecurity firm AhnLab to enhance and localize digital solutions in the Kingdom.   

For this collaboration, PIF’s Saudi Information Technology Co. and its subsidiary SITE Ventures, plan to invest over SR500 million ($133 million) in research and development. 

SITE will own a 75 percent stake in the new venture, with AhnLab holding the remaining 25 percent, according to a statement from the latter.  

The joint venture is expected to commence operations in the first half of 2024, with SITE’s Ventures also acquiring a 10 percent stake in AhnLab to solidify their partnership. 

Saad Al-Aboudi, CEO of SITE, stated that this investment is part of the firm’s strategy to develop and localize cutting-edge cybersecurity technologies in Saudi Arabia and the broader MENA region.  

AhnLab’s CEO, Suk-Kyoon Kang, emphasized the venture’s goal of adapting its cybersecurity solutions to meet the specific requirements of the MENA market and focusing on rapid global expansion.  

This move aligns with Saudi Arabia’s broader ambitions in the tech sector, including plans to establish a $40 billion artificial intelligence-focused fund to support the growth of chip manufacturers and data centers, which is critical for advancing computing capabilities.   

Last February, PIF Governor Yasir Al-Rumayyan expressed Saudi Arabia’s intention to become a global AI hub, reinforcing the Kingdom’s commitment to technological advancement and innovation.  

Oman’s Mubashir secures investment from ITHCA Group 

Oman’s Mubashir secured an investment from ITHCA Group, an Omani fourth industrial revolution technologies firm, to fuel its expansion and technological enhancement.  

Mubashir, a digital out-of-home advertising network based in Oman, is set to extend its reach beyond local markets, backed by ITHCA’s investment.  

This financial boost aims to advance Mubashir’s mission of delivering effective regional marketing solutions. 

ITHCA Group’s Director of Investments, Ameer Al-Alawi, expressed enthusiasm for Mubashir’s innovative ad tech platform, emphasizing the shift toward data-driven, real-time advertising in the physical world. 

Mubashir’s digital network engages millions across Oman with strategically placed screens, offering marketers targeted campaigns using smart data and analytics. 

The company’s approach combines advertising with infotainment, catering to diverse consumer interests. ITHCA’s backing signifies a crucial milestone for Mubashir, which is poised for growth in the evolving DOOH marketing sector. 

UAE’s fintech Fasset secures VARA license 

UAE’s fintech sector is now home to a new contender in the digital asset exchange arena, with Fasset’s app officially launching in the market.   

Having secured the Virtual Asset Service Providers license from Dubai’s Virtual Asset Regulatory Authority, Fasset is poised for an ambitious expansion in the UAE.  

This VASP license from VARA enables Fasset to offer virtual asset brokerage services from Dubai to a global clientele.   

The app caters to novice and seasoned players in real-world investments, providing a platform to broaden their horizons with digital assets.  

In an interview with Arab News, Mohammad Raafi Hossain, the founder and CEO of Fasset, detailed the company’s strategic direction post-licensing.  

“Fasset is among the first digital asset exchanges to receive a VASP license from VARA in Dubai. This achievement from VARA allows us to serve retail and institutional investors in compliance with regulations, extending our reach not only within the UAE but globally,” Hossain highlighted. 

He added: “After our successful debut in Indonesia in 2023, which saw a million customers join our waitlist in just a week, the UAE is now our next strategic market.”  

Hossain also underscored that Fasset’s presence extends beyond the UAE, with a substantial portfolio of digital assets licenses in key emerging markets, including Indonesia, Malaysia and Bangladesh as well as Pakistan, and Türkiye.  

As explained by Hossain, Fasset’s mission is to democratize the digital asset investment domain, making it accessible to a wide variety of users. 

The app is engineered to facilitate a spectrum of transactions in a secure blockchain environment, encompassing the purchase of cryptocurrencies, stablecoins, and even tokenized real-world assets.   

Its user-friendly interface and regulatory adherence position Fasset as a frontrunner in meeting the diverse needs of the UAE market.  

Looking forward, Hossain outlines Fasset’s ambitious objectives for its UAE operations, which are pivotal to the company’s expansive vision.   

The immediate focus is on cultivating brand recognition, refining user experience, and empowering residents to enhance their financial well-being.   

The UAE’s multicultural expatriate demographic presents a unique opportunity for Fasset, not just for local market penetration but as a strategic base for regional and global expansion.   

Plans are underway to enable seamless cross-border fund transfers among Fasset users, further solidifying the app’s position as a comprehensive digital management and investment solution.  

“This will enable Fasset users to not only invest in digital assets, but also transfer funds easily to Fasset users in other countries,” Hossain said.  

Furthermore, the company has set strategic plans to empower individuals to access universal financial services and additional opportunities to build and manage their wealth.   

“With a roadmap of product features planned for launch over the next few months, Fasset is on the way to become an all-in-one financial super-app that enables users to securely save, invest, earn and move money,” Hossain explained.  

“For instance, with a significant expat population, one of the key advantages for customers in the UAE is the ability to transfer funds easily and securely to other Fasset users around the world,” he added.  

Hossain highlighted the company’s strategic focus on penetrating emerging markets, with plans to expand operations into the region, specifically targeting countries like Saudi Arabia. 


What MENA’s wild 2025 funding cycle really revealed  

Updated 26 December 2025
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What MENA’s wild 2025 funding cycle really revealed  

RIYADH: The Middle East and North Africa startup funding story in 2025 was less a smooth arc than a sequence of sharp gears: debt-led surges, equity-led recoveries, and periodic quiet spells that revealed what investors were really underwriting.   

By November, the region had logged repeated bursts of activity — culminating in September’s $3.5 billion spike across 74 deals — yet the year’s defining feature was not just the size of the peaks, but the way capital repeatedly clustered around a handful of markets, instruments, and business models.  

Across the year’s first eleven months, funding totals swung dramatically: January opened at $863 million across 63 rounds but was overwhelmingly debt-driven; June fell to just $52 million across 37 deals; and September reset expectations entirely with a record month powered by Saudi fintech mega facilities.   

The net result was a market that looked expansive in headline value while behaving conservatively in underlying risk posture — often choosing structured financing, revenue-linked models, and geographic familiarity over broad-based, late-stage equity appetite.  

Debt becomes the ecosystem’s shock absorber  

If 2024 was about proving demand, 2025 was about choosing capital structure. Debt financing repeatedly dictated monthly outcomes and, in practice, became the mechanism that let large platforms keep scaling while equity investors stayed selective.  

Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo is a crowdlending marketplace that connects qualified businesses seeking financing with investors looking for short-term returns. Supplied

January’s apparent boom was the clearest example: $863 million raised, but $768 million came through debt financing, making the equity picture almost similar to January 2024.   

The same pattern returned at larger scale in September, when $3.5 billion was recorded, but $2.6 billion of that total was debt financing — dominated by Tamara’s $2.4 billion debt facility alongside Lendo’s $50 million debt and Erad’s $33 million debt financing.    

October then reinforced the playbook: four debt deals accounted for 72 percent of the month’s $784.9 million, led by Property Finder’s $525 million debt round.    

By November, more than half the month’s $227.8 million total again hinged on a single debt-backed transaction from Erad.   

Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, and offers buy-now-pay-later services. Supplied

This isn’t simply ‘debt replacing equity.’ It is debt acting as a stabilizer in a valuation-reset environment: late-stage businesses with predictable cash flows or asset-heavy models can keep expanding without reopening price discovery through equity rounds.  

A two-speed geography consolidates around the Gulf  

The regional map of venture capital in 2025 narrowed, widened, then narrowed again — but the center of gravity stayed stubbornly Gulf-led.    

Saudi Arabia and the UAE alternated at the top depending on where mega deals landed, while Egypt’s position fluctuated between brief rebounds and extended softness.  

In the first half alone, total investment reached $2.1 billion across 334 deals, with Saudi Arabia accounting for roughly 64 percent of capital deployed.   

Saudi Arabia’s rise was described as ‘policy-driven,’ supported by sovereign wealth fund-backed VC activity and government incentives, with domestic firms such as STV, Wa’ed Ventures, and Raed Ventures repeatedly cited as drivers.   

Erad co-founders (left to right): Faris Yaghmour, Youssef Said, Salem Abu Hammour, and Abdulmalik Almeheini. Supplied

The UAE still posted steady growth in the first half — $541 million across 114 startups, up 18 percent year-on-year — but it increasingly competed in a market where the largest single cheques were landing elsewhere unless the Emirates hosted the region’s next debt mega round.  

The concentration became stark in late-year snapshots. In November, funding was ‘tightly concentrated in just five countries,’ with Saudi Arabia taking $176.3 million across 14 deals and the UAE $49 million across 14 deals, while Egypt and Morocco each sat near $1 million and Oman had one undisclosed deal.    

Even in September’s record month, the top two markets — Saudi with $2.7 billion across 25 startups and the UAE with $704.3 million across 26 startups — absorbed the overwhelming majority of capital.  

A smaller but notable subplot was the emergence of ‘surprise’ markets when a single deal was large enough to change rank order.   

Iraq briefly climbed to third place in July on InstaBank’s $15 million deal, while Tunisia entered the top three in June entirely via Kumulus’ $3.5 million seed round.   

These moments mattered less for the totals than for what they suggested: capital can travel, but it still needs an anchor deal to justify attention.  

Events, narrative cycles, and the ‘conference effect’  

2025 also showed how regional deal flow can bunch around events that create permission structures for announcements.   

February’s surge — $494 million across 58 deals — was explicitly linked to LEAP 2025, where ‘many startups announced their closed deals,’ helping push Saudi Arabia to $250.3 million across 25 deals.  

September’s leap similarly leaned on Money20/20, where 15 deals were announced and Saudi fintechs dominated the headlines.  

This ‘conference effect’ does not mean deals are created at conferences, but it does change the timing and visibility of closes.   

Sector leadership rotates, but utility wins  

Fintech retained structural dominance even when it temporarily lost the top spot by value.   

It led January on the back of Saudi debt deals; dominated February with $274 million across 15 deals; remained first in March with $82.5 million across 10 deals; topped the second quarter by capital raised; and reclaimed leadership in November with $142.9 million across nine deals — again driven by a debt-heavy transaction.   

Even when fintech fell to ninth place by value in October with $12.5 million across seven rounds, it still remained ‘the most active sector by deal count,’ a sign of persistent baseline demand.  

Proptech was the year’s other headline sector, but its peaks were deal-specific. Nawy’s $75 million round in May helped propel Egypt to the top that month and pushed proptech up the rankings.   

Property Finder’s debt round in October made proptech the month’s top-funded sector at $526 million. In August, proptech led with $96 million across four deals, suggesting sustained investor appetite for real-estate innovation even beyond the megadeal.   

Outside fintech and proptech, the year offered signals rather than dominance. July saw deeptech top the sector charts with $250.3 million across four deals, reflecting a moment of investor appetite for IP-heavy ventures.   

AI repeatedly appeared as a strategic narrative — especially after a high-profile visit by US President Donald Trump alongside Silicon Valley investors and subsequent GCC AI initiatives — yet funding didn’t fully match the rhetoric in May, when AI secured just $25 million across two deals.   

By late year, however, expectations were already shifting toward mega rounds in AI and the industries built around it, positioning 2025 as a runway-building year rather than a breakout year for AI funding in the region.  

Stage discipline returns as valuations reset  

In 2025, MENA’s funding landscape tried to balance two priorities: sustaining early-stage momentum while selectively backing proven scale. Early-stage rounds dominated deal flow. October saw 32 early-stage deals worth $95.2 million, with just one series B at $50 million. November recorded no later-stage rounds at all, while even September’s record month relied on 55 early-stage startups raising $129.4 million.  

When investors did commit to later stages, the cheques were decisive. February featured Tabby’s $160 million series E alongside two $28 million series B rounds, while August leaned toward scale with $112 million across three series B deals. Late-stage equity was not absent — it was episodic, appearing only when scale economics were defensible. 

Hosam Arab, CEO of Tabby. File

B2B models remained the default. In the first half, B2B startups raised $1.5 billion, or 70 percent of total funding, driven by clearer monetisation and revenue visibility.  

The gender gap remained structural. Despite isolated spikes, capital allocation continued to overwhelmingly favour male-led startups.  

What 2025 actually said about 2026  

Taken together, 2025 looked like a year of capital market pragmatism. The region demonstrated capacity for outsized rounds, but much of that capacity ran through debt, a handful of megadeals, and a narrow set of markets — primarily Saudi Arabia and the UAE.   

Early-stage deal flow stayed active enough to keep the pipeline moving, even as growth-stage equity became intermittent and increasingly selective.   

By year-end, the slowdown seen in November read less like a breakdown than a deliberate pause: a market in consolidation mode preserving firepower, waiting for clearer valuation anchors and the next wave of platform-scale opportunities.   

If 2025 was about proving the region can absorb large cheques, 2026 is shaping up to test where those cheques will go — especially as expectations build around AI-led mega rounds and the industries that will form around them.