Noon, Al-Ahli FC in new merchandise partnership

Al-Ahli has signed a strategic partnership with online platform Noon. (Supplied)
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Updated 03 April 2024
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Noon, Al-Ahli FC in new merchandise partnership

  • Jeddah club’s fans can access official kits and club gear through dedicated brand store

RIYADH: The Middle East’s top e-commerce platform, Noon, has become the merchandising partner of Jeddah-based football club Al-Ahli.

Through the partnership, supporters of the Saudi Pro League club can access official kits and gear featuring Al-Ahli’s logo and trademarks, designed and produced by Noon.

“We always seek to diversify and strengthen ties with strategic partners in service of this great club,” said Ron Gourlay, the club’s CEO. “We consider the partnership with Noon to be a major step within our commercial strategy to diversify our products and services portfolio, considering that investment in the sports sector, and football in particular, has become a global industry with sensible economic viability.”

Ahmed Gadouri, general manager for Saudi Arabia at Noon, said: “Like millions in the Kingdom, we are deeply passionate about football. Our goal is to connect with and build strong relationships with football fans, which will ultimately improve the user experience on Noon.

“As a company, we are committed to enhancing the shopping experience and supporting local communities. This is why we are excited to partner with Al-Ahli FC, a club that shares our dedication to excellence and innovation.

“This collaboration not only reinforces our dedication to local sports but also underscores our mission to craft unforgettable experiences for both fans and shoppers.

“We are confident that this partnership will allow us to broaden our merchandise offerings and connect with a fresh audience of dedicated and enthusiastic fans.”


Nunez double seals win as Al-Hilal finish AFC Champions League Elite group stage atop the table

Updated 17 February 2026
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Nunez double seals win as Al-Hilal finish AFC Champions League Elite group stage atop the table

  • Reigning champions Al-Ahli take second spot in the West Region rankings with dramatic 4-3 win over Emirati side Shabab Al-Ahli
  • The other Saudi contenders, Al-Ittihad, wrap up the group stage with a visit to Al-Sadd of Qatar on Tuesday, having already guaranteed qualification for the Round of 16

DUBAI: Al-Hilal concluded the group stage of the AFC Champions League Elite with a 2-1 home win over Al-Wahda of Abu Dhabi on Monday.

The Riyadh side finished top of the 12-team West Region table on 22 points from eight games, five clear of their closest challengers, Saudi Pro League rivals Al-Ahli. Both clubs progress to the Round of 16, which will played over two legs early next month.

Darwin Nunez gave the home team the lead after 19 minutes with a firm header from a Reuben Neves cross, but Brahim Diarra’s equalizer on 32 minutes meant the teams went into the break on level terms.

Al-Hilal were already guaranteed top place in the group regardless of the result but coach Simone Inzaghi signaled a desire to conclude the group stage in style with a victory as he made four substitutions in a second half during which for long spells his team struggled to break down the visitors from the UAE.

The winner finally came after 77 minutes when Nunez converted substitute Sultan Mandash’s low cross from close range to claim his second of the night.

Earlier, reigning champions Al-Ahli claimed a dramatic 4-3 home win over Emirati club Shabab Al-Ahli to all-but ensure second place in the group table.

The Jeddah side seemed to be coasting to a comfortable victory as they built a 3-0 half-time lead thanks to a Feras Al-Buraikan strike after 12 minutes, a Bogdan Planic own goal in the 35th, and a goal from Enzo Millot in the third minute of first-half stoppage time. Things got even better when Saleh Abu Al-Shamat added fourth from the penalty spot after 52 minutes.

That seemed to be that, but the visitors had other ideas and launched a most unlikely comeback courtesy of two strikes from Breno Cascardo, in the 66th and 78th minutes, and a stoppage-time goal by Mohammed Juma that tested the nerves of Al-Ahli’s fans in the closing moments of the match.

The visitors had barely any time to chase an equalizer, however, and the home team held on.

The Kingdom’s third representatives in the competition, reigning SPL champions Al-Ittihad, wrap up their group stage campaign with a visit to Al-Sadd of Qatar on Tuesday.

The Jeddah side are sitting in fifth place in the table on 12 points from seven matches, and cannot finish any lower than that but could end up as high as third place, depending on results tomorrow. The top eight teams qualify for the Round of 16, in which they will be joined by the top eight finishers from the East Region.