Kerten Hospitality, a pioneer in creating innovative hospitality experiences, has announced a partnership with Kayali, a perfume brand led by the visionary entrepreneur Mona Kattan. This collaboration, which began at the iconic Dar Tantora The House Hotel in AlUla, introduces an unprecedented sensory experience to guests, marrying luxury hospitality with the exquisite art of perfumery and local traditions.

Upon check-in, guests at Dar Tantora The House Hotel are greeted with a selection of Kayali’s signature Oud collection, inviting them to select their preferred scent. This personalized choice then becomes an integral part of their stay, as the chosen fragrance is used to scent the room during the daily turndown service, ensuring a unique and memorable ambiance throughout their visit.
Kerten Hospitality is known for its innovative and bespoke projects across the hospitality, residential, and integrated living sectors. With a focus on community, sustainability, and innovation, the hospitality group creates unique, impactful experiences that cater to the evolving needs of modern travelers.
Founded by Kattan, Kayali is a luxury fragrance brand that draws inspiration from the rich heritage of the Middle East, blending traditional scents with modern flair. Kayali, meaning “my imagination” in Arabic, invites wearers to explore and express their unique identities through a sophisticated collection of fragrances and layering techniques.
This partnership aligns seamlessly with Kerten Hospitality’s ethos of supporting regional businesses and integrating culture and artisanal craftsmanship into the guest experience. It also marks a significant milestone in Kayali’s expansion into commercial ventures, showcasing the brand’s versatility and the potential for fragrances to transform spaces and create lasting memories.
“Partnering with Kerten Hospitality allows us to bring Kayali’s world of fragrances to a new audience in a unique and meaningful way. It’s an honor to be part of the guest experience at Dar Tantora The House Hotel, and we’re thrilled to see our scents add an extra dimension of personalization to their stay,” said Kattan.
Marloes Knippenberg, CEO of Kerten Hospitality, added: “This collaboration with Kayali, spearheaded by the visionary Mona Kattan, represents a special moment for Kerten Hospitality. It embodies our dedication to crafting immersive, culturally rich experiences for our guests. Through this partnership, we’re not just offering a stay; we’re inviting our guests into a world where every detail is carefully curated to enhance their journey. This initiative at Dar Tantora The House Hotel in AlUla is a perfect example of how we innovate to create meaningful connections between our guests and the local culture. We’re excited to see this collaboration unfold and enrich our guests’ experience.”
The initiative at Dar Tantora The House Hotel is just the beginning of a long-term collaboration between Kayali and Kerten Hospitality, with plans to introduce more innovative and sensory-enhancing experiences across the group’s portfolio of properties.