Ericsson and stc on track to achieve a more sustainable network in Saudi Arabia

As part of the Ericsson Product Take-Back Program, stc is recycling its waste from end-of-life electronic and electrical equipment. (Supplied)
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Updated 28 March 2024
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Ericsson and stc on track to achieve a more sustainable network in Saudi Arabia

  • By collecting, decommissioning, and recycling, Ericsson and stc have recycled an estimated 438 metric tons of waste electrical and electronic equipment to date

Ericsson and stc are jointly working to develop a more sustainable network in the Kingdom, resulting in tangible progress across various areas, in line with the Saudi Green Initiative.

As part of their joint achievements, Ericsson and stc have modernized stc’s sites while working toward finalizing the sunset of 3G technology on the network. The companies are also continuously collaborating on the Ericsson Product Take-Back Program and are conducting knowledge sharing sessions by Ericsson experts.
Part of the network modernization is the deployment of Ericsson Radio System products such as three-sector dual-band Radio 6626 and Micro Sleep Tx solution that have helped stc cut OPEX and energy usage by up to 25 percent. Furthermore, Ericsson and stc have embarked on the sunset of stc’s 3G technology to enable refarming of stc’s 10 MHz frequency to 4G and improve spectrum efficiency, enhancing data throughput and boosting user experience.
As part of the Ericsson Product Take-Back Program, stc is recycling its waste from end-of-life electronic and electrical equipment. By collecting, decommissioning, and recycling, Ericsson and stc have recycled an estimated 438 metric tons of waste electrical and electronic equipment to date.
The collaboration supports Saudi Vision 2030’s goal toward a net-zero future by 2060 as well as stc’s commitment to “creating long-term value for the community, the people, and the planet.” Moreover, a sustainable network will boost customer experiences, accelerate innovation, and inspire use cases for monetization opportunities.
Maha Alnuhait, general manager of sustainability program at stc, said: “At stc, we are dedicated to elevating sustainability throughout our operations while encouraging innovation and enhancing customer experiences. We continue to work toward realizing the Saudi Vision 2030 priorities, including the ambitious Saudi Green Initiative targets aimed at reducing emissions by 278 million tons per annum by 2030. By aligning with the Kingdom’s net-zero commitments by 2060 and embracing our own long-term goal of achieving net-zero by 2050, we not only seek to drive forward sustainability, but also aim to play a pivotal role in shaping a greener, more resilient future for generations to come. Our collaboration with Ericsson underscores our commitment to sustainability, technological advancement, and delivering unparalleled services to our customers.”
Fida Kibbi, vice president and head of marketing, communications and sustainability and corporate responsibility at Ericsson Middle East and Africa, said: “At Ericsson, we have always believed that network enhancement must coexist with a reduction in overall energy consumption. Our collaboration with stc exemplifies our drive for innovation in the industry, empowering them to harness the full potential of sustainable networks. Through this collaboration, we are not only contributing to the Saudi Green Initiative goals but also ensuring a more efficient network. We aspire to inspire our partners to explore innovative use cases for network monetization, fostering the development of green and sustainable networks.”
 

 


31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

Updated 12 December 2025
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31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events. 

Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals,  and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.

Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.

e& DSF Nights

Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration. 

As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.

Hatta mountain experiences

DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.

Candlelight Concerts by Fever

Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.

Dinner in the Sky

This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.

Breathtaking shows 

Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.

Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.