Baseball United rebrands to expand reach of Middle East franchises

The Abu Dhabi and Dubai franchises of Baseball United have been rebranded to Mid East Falcons and Arabia Wolves respectively. (Supplied)
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Updated 26 March 2024
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Baseball United rebrands to expand reach of Middle East franchises

  • The league’s 2 UAE franchises will now be called the Arabia Wolves and Mid East Falcons
  • The league recently announced it would add 3 new franchises in Saudi Arabia later this year

DUBAI: Baseball United, the first professional baseball league focused on the Middle East and Indian subcontinent, has announced the expansion of its two UAE-based franchises.

The Dubai Wolves will now be called the Arabia Wolves, and the Abu Dhabi Falcons have been renamed the Mid East Falcons.

The two clubs will largely retain their original colors, emblems, and brand identities. The shifts in naming and branding are intended to extend the franchises’ appeal across the entire GCC.

“Over the past two years of building within the region, we continue to be inspired by the growing number of avid and emerging baseball fans across the GCC,” said Kash Shaikh, chairman, CEO, and co-founder of Baseball United.

“About 7 percent of the GCC population are now baseball fans, which gives us a strong foundation of nearly 5 million fans across the Arabian Peninsula. These fans are young, educated, and active across sports and social media. And they all want teams they can call their own — franchises that have a local feel, presence and identity. By evolving our founding Middle East franchises to encompass the entire region, we will now be able to connect with fans more meaningfully in all six GCC countries.”

The Arabia Wolves’ new typography includes Arabic-inspired lettering and elements, with a new letter mark featuring a stylized “A” protecting a four-point, i’jam-inspired compass that speaks to the connectivity across the Arabian Peninsula. I’jam are dots used in modern Arabic script to distinguish between consonants with identical shapes.

The Mid East Falcons’ new letter mark evolves the original Abu Dhabi lettering into an “ME” design that leverages a Tuscan serif font reminiscent of traditional Major League Baseball clubs. The regional distinction was shortened from Middle East to “Mid East” to evoke a younger, more modern feel.

“We are intentional and deliberate with our brand building and our marketing cadence,” said Shaikh. “We believe our brand strategy, brand identity, and brand creative are all key points of difference for our business, and we continue to see our league and franchise brands resonate with sports fans around the world. I can’t wait to see Arabia Wolves and Mid East Falcons hats and jerseys all over the Peninsula.”

The Arabia Wolves and Mid East Falcons join the Mumbai Cobras and Karachi Monarchs as Baseball United’s founding franchises. The league recently announced it would add three new franchises in Saudi Arabia later this year. Baseball United plans to have a total of eight franchises for its first full season, which is slated to begin in the winter of 2025.

Baseball United’s inaugural All-Star Showcase last November was the first professional baseball games in the history of the Middle East and South Asia. Hosted at Dubai International Stadium, the games were broadcast in 127 countries and reached nearly 200 million households. The two-game series included players from 16 countries who have played at the highest levels of professional baseball, including former Major League Baseball stars Robinson Cano, Pablo Sandoval, Bartolo Colon and Andrelton Simmons.

Cano, an eight-time MLB All-Star, joins several other MLB stars on the Arabia Wolves franchise, including former New York Yankees shortstop Didi Gregorius, and former Atlanta Braves All-Star Jair Jurrjens. Sandoval, a two-time MLB All-Star and former World Series MVP, anchors the Mid East Falcons’ roster alongside former big leaguers Alex Liddi and Dillon Thomas.


Injuries a blessing in disguise for Australia as new Ashes heroes emerge

Updated 19 sec ago
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Injuries a blessing in disguise for Australia as new Ashes heroes emerge

  • The absence of key bowlers did not hamper the home team’s determination to win the series

LONDON: Before the recently concluded Ashes series between Australia and England began, I mused on the potential impact which injuries to two of Australia’s fast bowlers may have on the outcome.

There was a sense, at least amongst England’s supporters, that they had a chance of winning the series or, at least, running Australia very close. As those supporters are now well aware, any such hopes were dashed in disappointing fashion.

England’s performances have been raked over ad infinitum in the media and on social media. It seems almost unnecessary to add to this welter of views and analyses.

However, it is worth going back to my pre-series thoughts about the potential impact of injuries and whether they did have an impact on the outcome.

One of the triumvirate of Australian quicks, Josh Hazlewood, was ruled out of the series before it began. Doubts over a second member, Pat Cummins, the team captain, were confirmed before the first Test. Ongoing back problems restricted him to one Test, the third.

This placed significant responsibility on the third member, Mitchell Starc, as well as the replacements for Hazlewood and Cummins and the stand-in captain, Steve Smith. Starc rose to the occasion magnificently.

At lunch on the second day, England sat in the box seat, 100 runs ahead and nine second innings wickets standing. By the end of the day, Australia had won the match. This was thanks to a seven-wicket haul by Starc and a swashbuckling 123 by Travis Head that left England “shellshocked,” according to its captain, Ben Stokes.

Head had been promoted to open because of injury to regular opener, Usman Khawaja. In the second Test at Brisbane, Starc reduced England to five for two in its first innings, going on to claim six wickets. It was a replacement quick bowler, Michael Nesser, who took the honors in the second innings with five wickets in Australia’s victory.

At Adelaide in the third Test, Starc was relatively quiet, claiming four wickets, as Cummins returned to claim six, along with spinner Nathan Lyon, who added five to take his total Test wickets to 567. He would not add more because of a hamstring injury. Cummins also sat out the rest of the series.

Although England won the fourth Test at Melbourne, in another two-day contest, Australia claimed the fifth Test at Sydney, where Starc took five wickets to take his series total to 31 and become player of the series. It may be safely concluded that injuries to key Australian bowlers did not hamper Australia’s determination to win the series.

One English broadcaster of considerable experience opined that England had played Australia’s second XI for most of the time. Although, in addition to key bowlers, Australia was without opening batter, Khawaja, for 1.5 Tests, this seems to be pushing the impact of injuries too far.

It also begs the question of why England could not take advantage. Three quick bowlers left the series due to injury, dealing a blow to a strategy based on fast bowlers.

Both Mark Wood and Jofra Archer have had their careers blighted by injury in recent years and it was little surprise that Wood’s tour ended after the first Test and Archer’s after the third.

Gus Atkinson followed them in Melbourne, whilst the super-human efforts to which Ben Stokes insisted on subjecting his body, finally got the better of him in the final Test. None of the batters got physically injured sufficiently to cause them to miss a Test.

The postmortems on where it all went wrong for England have intensified since the fifth Test was concluded. There are myriad views ranging from ex-players, to broadcasters, print and press media and anyone who loves the game.

The England and Wales Cricket Board will conduct an internal review. It will not be the first one and probably not the last. At the heart of any review should be a central question: If the two teams were judged to be close in ability prior to the series, as they were by most pundits, how did that judgement translate into a 4-1 advantage for Australia?

All manner of accusations have been levelled at England’s players and management.

Amongst these are inadequate preparation, poor technique, inferior mental toughness, arrogance, an unwavering belief in the aggressive, fearless, strategy adopted over the last three years, a laissez-faire culture that has led to a lack of discipline, and a drinking culture. This is a long charge sheet.

There is an old saying that cricket is played in the head. The strategy adopted by England over the last three years has put into the players’ heads the need to be positive and aggressive. Some have been confused by this mantra and have moved away from playing their natural game.

Joe Root has been an example. His class and technique do not need him to be any more aggressive than his talent naturally facilitates. The best opponents — India and Australia — have prepared themselves for England’s approach.

In this last series Australia effectively nullified it, except for several sessions. One of these was at Adelaide, where England made a bold attempt to chase down a target of 424 runs. The consensus view is that Australia outplayed England in the basics of the game.

Glenn McGrath, who took 563 Test wickets for Australia between 1993 and 2007, said that he “bored” people out. He aimed to hit the top of off stump with every delivery, saying that “it is pretty simple stuff, but the complicated thing is to keep it simple.”

This requires a combination of mental discipline and technical skill. Australia’s bowlers followed this approach more successfully than England’s. Australia’s batters scored faster than England when they needed to do so. When conditions changed, they adapted, as in the first innings in Brisbane where they ground out a total of 511 to gain a lead of 177 runs.

In the aftermath of the series defeat, Stokes reflected that “we’re at an interesting place as a team. What we managed to achieve in the first two-and-a-half years was very good.

“We wanted to grow as a team and we wanted to be even more consistent. If anything, we’ve done the opposite. We've started losing more. When that is happening on a consistent basis … you need to look at the drawing board and make some adjustments to get you back on the path of success.”

This suggests an acceptance that there is a problem and that a revised strategy may be implemented in which a return to the basics of the game and an acceptance that the match situation needs to be better assessed might be expected.

It also suggests that Stokes is thinking along different lines to the coach, who has said that he is “open to progress, open to evolution and some nipping and tucking,” but wants “ultimately to be able to steer the ship.”

In the first innings on day two of the third Test at Adelaide, with England reeling on 71 for four, Stokes played an innings which was the antithesis of the team’s attacking strategy.

In 41 degrees Celsius, he was targeted relentlessly by Australia’s attack, taking blows to his body and head, scoring 45 from 151 by the close of play. The following day he was finally dismissed for 83 from 198 deliveries. It was as if he was saying to his fellow batters, there are times when it is acceptable to adopt a different approach, according to the circumstance of the match.

It remains to be seen if there will be a change of approach or personnel when England’s next Test series is played against New Zealand in June. The next action is the T20 World Cup in India and Sri Lanka, a format which demands attacking approaches.

A failed campaign will place even greater pressure on England’s management. They are low on credit, having left behind a feeling of disappointment and anti-climax in Australia, for whom injuries proved to be a blessing in disguise.