DUBAI: Baseball United, the first professional baseball league focused on the Middle East and Indian subcontinent, won multiple honors at the 2024 Muse Creative and Design Awards on Thursday night.
The awards celebrate excellence and innovation in creative design, advertising, digital media, marketing and communications. More than 8,500 entries were evaluated from around the world for this year’s competition. Baseball United received an industry-leading five awards.
Baseball United earned two Platinum-level awards for its inaugural All-Star Showcase event in Dubai, winning Sporting Event of the Year and Event Campaign of the Year. Additionally, Baseball United earned Gold-level honors for its launch-year public relations campaign, Instagram channel, and All-Star Showcase content.
“We are truly honored to be recognized for our work in what has been a historic year for Baseball United,” said Kash Shaikh, chairman, CEO, and co-founder of Baseball United. “Our intentional approach to brand strategy and our deliberate choreography across all marketing channels helped us reach more than one billion people with our content and campaigns last year.
“We see marketing — particularly in the social and digital space — as a key point of difference, and we understand it is pivotal to building an entire sports ecosystem from scratch. I’m so proud of our team, from creative and content, to social and PR, to event operations and brand identity. Together we combined both art and science to do great work.”
The Muse Awards encompass a range of competitions designed to recognize excellence across diverse fields. The International Awards Associate ensures these competitions are accessible and fair.
As an international award platform, the MUSE Creative and Design Awards attracted entries from internationally renowned organizations. Submissions this year featured some recognizable names including NBC Universal, Mercedes Benz, Netflix and Google. Past Muse Award winners have included Disney, Yahoo, BET and FIFA.
The league’s inaugural All-Star Showcase last November saw the first professional baseball games in the history of the Middle East and South Asia. Hosted at Dubai International Stadium, the games were broadcast in 127 countries and reached nearly 200 million households.
The two-game series included players from 16 countries that have played at the highest levels of professional baseball, including former Major League Baseball stars Robinson Cano, Pablo Sandoval, Bartolo Colon and Andrelton Simmons. Seventy-five percent of Baseball United’s All-Stars played at the MLB level, with others competing in Japan’s Nippon Professional Baseball Organization and other international leagues and tournaments.
The league recently signed an historic agreement with the Kingdom of Saudi Arabia and will announce its 2024 plans later this spring.
