LONDON: The United Nations General Assembly on Thursday unanimously adopted the first global resolution on artificial intelligence to encourage protecting personal data, monitoring AI for risks, and safeguarding human rights, US officials said.
The nonbinding resolution, proposed by the United States and co-sponsored by China and 121 other nations, took three months to negotiate and also advocates strengthening privacy policies, the officials said, briefing reporters before the resolution’s passage.
“We’re sailing in choppy waters with the fast-changing technology, which means that its more important than ever to steer by the light of our values,” said one of the senior administration officials, describing the resolution as the “first-ever truly global consensus document on AI.”
The resolution is the latest in a series of initiatives — few of which carry teeth — by governments around the world to shape AI’s development, amid fears it could be used to disrupt democratic processes, turbocharge fraud or lead to dramatic job losses, among other harms.
“The improper or malicious design, development, deployment and use of artificial intelligence systems ... pose risks that could ... undercut the protection, promotion and enjoyment of human rights and fundamental freedoms,” the measure says.
Asked whether negotiators faced resistance from Russia or China — UN member states that also voted in favor of the document — the officials conceded there were “lots of heated conversations. ... But we actively engaged with China, Russia, Cuba, other countries that often don’t see eye to eye with us on issues.”
“We believe the resolution strikes the appropriate balance between furthering development, while continuing to protect human rights,” said one of the officials, who spoke on condition of anonymity.
In November, the US, Britain and more than a dozen other countries unveiled the first detailed international agreement on how to keep artificial intelligence safe from rogue actors, pushing for companies to create AI systems that are “secure by design.”
Europe is ahead of the United States, with EU lawmakers adopting a provisional agreement this month to oversee the technology, moving closer to adopting the world’s first artificial intelligence rules. The Biden administration has been pressing lawmakers for AI regulation, but a polarized US Congress has made little headway.
The White House sought to reduce AI risks to consumers, workers, and minority groups while bolstering national security with a new executive order in October.
Like governments around the world, Chinese and Russian officials are eagerly exploring the use of AI tools for a variety of purposes. Last month, Microsoft said it had caught hackers from both countries using Microsoft-backed OpenAI software to hone their espionage skills.
UN adopts first global artificial intelligence resolution
https://arab.news/wgwp3
UN adopts first global artificial intelligence resolution
- Resolution will focus on protecting personal data, monitoring AI for risks, and safeguarding human rights
- Resolution is believed to be first-ever global consensus document on AI
Meta to charge Arab advertisers extra fee for reaching European audiences
- US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
- Charges are determined by where the audience is located, not where the advertiser is based
LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.
The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.
Crucially, the charges are determined by where the audience is located, not where the advertiser is based.
That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.
Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.
“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”
The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.
Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.
The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.
For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.
Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.
Meta has been reached for comments.
