Boss taps Jessica Kahawaty for new campaign

She wore a brown bomber jacket paired with a crisp white shirt. (Instagram)
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Updated 16 March 2024
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Boss taps Jessica Kahawaty for new campaign

DUBAI: Australian-Lebanese model Jessica Kahawaty this week unveiled her newest campaign with Boss.

Taking to Instagram, she shared polaroid-style pictures from the shoot with her 1.5 million followers and wrote: “Double B, Every Me. Because there’s more than one way to be a BOSS.”

In the images, she wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Her brunette locks were in loose waves.

In another shot, she wore a black cap with the brand’s logo in the center.

Boss has been releasing similar images for other A-list stars including US superstar Demi Lovato, British model Jordan Dunn, Bollywood star Sonam Kapoor, Colombian singer and songwriter Maluma, South Korean actor Jeon Changha and Canadian Belgian racing driver Lance Stroll.

The model and entrepreneur has previously starred in a similar campaign for Boss last year alongside other Arab stars.

The massive digital campaign, which was released in January 2023, starred US-Palestinian producer DJ Khaled, Dutch-Palestinian model Gigi Hadid, Syrian Olympic swimmer Yusra Mardini, Lebanese influencer and entrepreneur Karen Wazen, Emirati host Anas Bukhash and Iraqi para-athlete Zainab Al-Eqabi.

In the advert, each of the stars shared a photo collage featuring two images — one from their childhood and one present-day photo while wearing Boss sweatshirts or blazers from the new collection.

Meanwhile, Kahawaty was also tapped by luxury fashion house CH Carolina Herrera. She starred in a campaign designed specifically for Ramadan.

The campaign features a curated edit of modest wear from the New York-based label, combining distinctive patterns and vibrant color schemes.

In the photographs, Kahawaty wore various ensembles. Her initial look features a floor-length chiffon dress in a vibrant red hue, boasting long sleeves and adorned with a prominent statement bow tied around the neckline.

She also wore a black dress accented with a white collar and embellished with a CH logo on the chest. Completing the ensemble was a beige clutch featuring the brand’s initials.


Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

Updated 04 February 2026
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Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

DOHA: Cultural leaders at the inaugural edition of Art Basel Qatar in Doha have discussed how patronage is reshaping art ecosystems, with Qatar’s own long-term cultural vision at the center.

The opening panel, “Leaders of Change: How is patronage shaping new art ecosystems?” brought together Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, chair of Qatar Museums, and Maja Hoffmann, founder and president of the Luma Foundation, in a discussion moderated by Hans Ulrich Obrist, artistic director of the Serpentine Galleries in London. The talk formed part of the Art Basel Conversations x Qatar Creates Talks program, coinciding with the debut of Art Basel Qatar which runs in Doha until Feb. 8.

Sheikha Al-Thani framed Qatar’s cultural project as a strategic, long-term endeavor anchored in national development. “Qatar has a national vision called 2030 where culture was one of the main pillars for socioeconomic development and human development,” she said. “We have always invested in culture as a means of human development.”

That vision, she explained, underpins the decision to welcome a major international fair like Art Basel to Doha after turning away many previous proposals.

“For the longest time, I can’t tell you how many art fairs came to us wanting to be here, and we never felt it was the right time,” she said. “However, this is an important year for us and we felt, with the surplus of talent and the growing gallery scene we had here, that it was time to bring industry to talent, because that’s how we will spur the economic diversification from hydrocarbon to a knowledge-based society.”

She was also keen to stress that Art Basel Qatar was not conceived as a conventional marketplace.

 “This is not your typical art fair … It’s a humane art fair where engagement is more important than transaction, discourse more important than division, and curiosity more important than conviction,” she added.

That ethos extends to the fair’s artistic leadership. Al-Thani described how the decision to have an artist — Wael Shawky — serve as artistic director emerged collaboratively with Art Basel’s team.

“He’s a global artist who’s now become a very local artist, very invested in our local art scene. And really, I think that’s the beauty of partnerships … There is a safe space for us to critique each other, support each other, and really brainstorm all the possibilities … and then come to a consensus of what would make sense for us,” she said.

Collecting art, she added, has long been embedded in Qatari society: “My grandmother is almost 100 years old. She was collecting in the 60s when Qatar was a very poor country. It’s in our DNA … always with this notion of investing in knowledge and human development.”

Today, that impulse translates into comprehensive, multi-disciplinary collections: “We are both collecting historical objects, contemporary objects, modern objects, architecture, archival material, anything that we feel is relevant to us and the evolution of this nation towards a knowledge-based economy.”

Looking ahead, Al-Thani outlined a new cultural triangle in Doha — the National Museum of Qatar, the Museum of Islamic Art and the forthcoming Art Mill Museum — as engines for both economic diversification and intellectual life.

 “That ecosystem will enhance the economic growth and diversification, but also the knowledge that’s available, because the diversity in the collections between these three institutions will no doubt inspire young people, amateurs, entrepreneurs to think outside the box and inform their next business,” she said.

The panel closed with a focus on the future of large-scale exhibitions with Rubaiya, Qatar’s new quadrennial, timed to coincide with the anniversary of the 2022 World Cup.

“Every four years in memory of the opening of the World Cup, we will open the quadrennial. This year, the theme is ‘Unruly Waters.’ At the center of the theme is Qatar’s trading route to the Silk Road,” explained Al-Thani.

“It’s important for us to trace our past and claim it and share it to the rest of the world, but also show the connectivity that Qatar had historically and the important role it has been playing in diplomacy.”