RIYADH: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, is set to run until Nov. 3 and Thursday’s lineup of talks featured a session called “The Current Landscape of Beauty and the Evolution of Skin Care” that saw panelists discuss the desire to grow the skin care segment of the regional beauty industry.

Moderated by Lynn Al-Khatib, vice president of communications at luxury goods retailer and distributor Chalhoub Group, the session featured the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.

Patrick Chalhoub spoke of the responsibility that comes with being a market leader, saying: “As a market leader in the GCC (Gulf Cooperation Council) and Saudi Arabia, we carry a significant responsibility to grow the beauty market.”

Notably, while fragrances dominate the market, skin care usage lags behind at only 10 percent, compared to 35 percent globally and 50 percent in Asia.

This, according to the panelists, indicates a substantial opportunity for growth.

Chalhoub highlighted the potential growth area, saying: “Many consumers, particularly men, are not fully engaged in skin care routines, often using just one or two products daily.”

Marilly added to the discussion, reflecting on the cultural differences in skin care practices.

He said: “In Asia, skin care accounts for 50 percent of a $35 billion market. While the Middle East represents a smaller segment, we have ambitious goals.”

Marilly also underscored the importance of education, saying that “utilizing advanced technologies like skin analysis and DNA testing can greatly enhance consumer knowledge.”

The importance of technology was mirrored in the contribution of Duffier, who said that L’Oreal “harnesses scientific formulas and cutting-edge technology to deliver exceptional results,” while referencing tools that analyze skin to suggest appropriate treatments.

He added: “The rising interest in cosmetic procedures among younger demographics indicates a strong demand for effective solutions.”

The importance of education and raising awareness about the power of skin care came up again and again.

Van der Mark said: “In Europe and Asia skin care is deeply embedded in cultural practices. In contrast, the Middle East shows a gap in skin care education and usage.”

He pointed out that with 60 percent of the population under 30 in the Middle East, North Africa and Pakistan, according to the International Monetary Fund, there was a significant potential to engage younger consumers who prioritized health and wellness.

Panossian spoke of the importance of understanding customer needs, adding: “With over 3,000 Sephora stores globally, we gather valuable feedback on products and ingredients … consumers are increasingly focused on ingredients, so we prioritize transparency and authenticity in our communications.”

The session underscored a collective commitment to enhancing skin care knowledge and practices in the Middle East, with industry leaders agreeing on the need for collaboration, education, and innovation to drive growth in the market.

As the beauty landscape continues to evolve, these efforts will be essential in shaping a more informed and engaged consumer base.