Billboard Arabia launches initiative to create sounds from Arab lands

The samples have been made available for download on the website soundsoftheland.com. (Supplied)
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Updated 07 March 2024
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Billboard Arabia launches initiative to create sounds from Arab lands

  • Sounds of the Land uses unique sounds from diverse topographies across the Middle East and North Africa
  • Billboard Arabia is partnering with gamma. to produce the first Sounds of the Lands album

RIYADH: Billboard Arabia, a platform dedicated to covering music, culture and entertainment, has announced the launch of Sounds of the Land, an initiative that pays tribute to the landscapes of the Arab world, celebrating the region’s rich natural beauty through music.

To bring this first-of-its-kind project to life, Billboard Arabia analyzed maps and used topographic techniques to extract data from five different regions in the Middle East and North Africa.

This data was then transformed into unique sounds and carved onto vinyl recordings, allowing the diverse landscapes to be heard as an artistic expression for the first time.

These sample sounds offer the music community an opportunity to unlock their creativity and passion, Billboard Arabia said in a press release.

Billboard Arabia invited artists and music producers to join this journey by creating their version of one-minute tracks inspired by Sounds of the Land. The goal is to have the sounds of these iconic landscapes featured and credited in future chart-topping hits.

The samples have been made available for download on the website soundsoftheland.com, and on Billboard Arabia’s official Soundcloud account, soundcloud.com/billboardarabia. They can be remixed and re-worked to create a sample bank to be made available for music enthusiasts globally to use in the future.

The website features 20 samples that showcase the beauty and diversity of the Arab world, from vast green landscapes and valleys to sand dunes, mountains and much more, all while utilizing unique sounds from the topographies of iconic locations across the MENA region.

These samples include sounds of AlUla, Tafilah, Tinghir, the Kadisha Valley, and Luxor to name a few.

As part of this initiative, Billboard Arabia announced partnering with gamma., a modern media and technology enterprise founded by CEO Larry Jackson and President Ike Youssef, to create a unique body of work spotlighting Arab music culture.

This partnership, with the engagement of the music community at large, is expected to see the production of a 10-track Sounds of the Land album. Each song will have its moment as all ten will be released separately throughout the year, according to Billboard Arabia.

Billboard Arabia has become a go-to destination for Arab artists and Arabic music enthusiasts. This is due to its ongoing efforts to develop the music market in the MENA region and support for emerging and established artists, enabling them to reach a wider audience within the region and beyond.


Spotify and Dubai Culture sign MoU to support local talent development

Updated 26 January 2026
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Spotify and Dubai Culture sign MoU to support local talent development

DUBAI: Spotify and the Dubai Culture and Arts Authority signed a memorandum of understanding earlier this month aimed at supporting the growth of local musical talent.

The partnership will include the sharing of insights, data and analytics, as well as practical support to help UAE-based artists sustain and progress their careers, the organizations said.

As part of the MoU, Spotify and Dubai Culture will launch joint programs and develop a series of music-led projects focused on the emirate’s creative community.

Talent development is a core pillar of Dubai Culture’s work, said Her Excellency Hala Badri, director-general of the Dubai Culture and Arts Authority.

She added: “In the music sector, this translates into sustained support that enables musicians to develop, produce, and continue their practice over time. The agreement with Spotify is part of our broader efforts to support artists and creatives at all career stages and to strengthen the professional foundations of the music sector in Dubai.”

For Spotify, the MoU is in line with existing initiatives such as the RADAR Arabia program and the Fresh Finds Arabia playlist, which highlight and support local emerging talent.

As a global hub connecting Asia, Africa and Europe, Dubai is playing an increasingly important role in the region’s music economy, said Gustav Gyllenhammar, senior vice president of markets and subscriptions at Spotify.

Through the collaboration with Dubai Culture, he added, Spotify is “helping build a stronger local music ecosystem, supporting discovery and helping music coming out of Dubai reach listeners around the world.”