Awaed Capital & Endure Capital launch $200m fund for investment in global tech companies

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Updated 07 March 2024
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Awaed Capital & Endure Capital launch $200m fund for investment in global tech companies

Awaed Capital has announced the establishment of the “Arak Fund for Hyper Growth Companies,” in partnership with Endure Capital. The $200 million investment capital fund is licensed by the Capital Market Authority, and is managed by Awaed Capital, with Endure Capital as a strategic consultant.

The fund has been established to enable Saudi Arabia make use of the growth opportunity by investing in global technological companies, and establishing a strategic relationship with these companies that will help them to grow within the Kingdom.

Adel Al-Ateeq, CEO of Awaed Capital, said: “The Saudi economy has witnessed much growth in recent years. This has made global banks and organization praise it and have positive future expectations in light of the Kingdom’s Vision 2030 and its strategic goals, which contributed to fostering the position of the Kingdom as a leading world economic power and proved its success in several sectors. The economic reforms carried out by the wise leadership of the Kingdom has also contributed to this success. Such factors are considered a promising opportunity for investment in the Saudi market and led to the creation of the Arak Fund.”

Tariq Faheem, general manager of Endure Capital, added: “Our aim is for Arak Fund to be a qualitative fund for target companies to invest in areas such as space technology, biotechnology, electricity, smart logistic services, semiconductors, AI infrastructure, and others.”

The fund focuses on investment in primary and secondary shares in several growing companies, provides several exit options for investors, starting early from the end of the second year up to the fifth year. It is expected that the fund will contribute to increasing the GDP by more than $10 billion, enhancing the growth of the Saudi economy. 

The fund aims to be the main bridge that connects Saudi Arabia with the world through investments in technology startups.

 

      


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.