New players adding to Saudi financial market’s diversity: top executive

Nayef Al-Athel, group chief of sales and marketing officer at Tadawul Group.
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Updated 21 February 2024
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New players adding to Saudi financial market’s diversity: top executive

RIYADH: Saudi Arabia’s financial market is seeing new entries that were not present six years ago, including schools and hospitals, according to a Tadawul Group official.

The Saudi Capital Market Forum, held in Riyadh, has demonstrated its significance on the global financial stage, with Nayef Al-Athel, group chief of sales and marketing officer at Tadawul Group, affirming its importance in an interview with Arab News.

Emphasizing market diversification, Al-Athel said: “What I think is beautiful is whatever you see coming into the market is of sectors that are away from what the market is focused on today.” 

Al-Athel added: “If you look at the market, there are companies that are unlocking sectors that have never been part of the market before. Example, we’ve seen an e-commerce business come to the market, we’ve seen schools, we’ve seen hospitals, these companies five, six years ago were not part of the market.”

Reflecting on Tadawul Group’s accomplishments, Al-Athel emphasized its role as an “equity capital markets powerhouse,” with a prolific track record of over 150 listings in the past five years.

When discussing the forum, he described it as “one of, if not the largest financial forum in the world.” 

He added: “We had in totality more than 15,000 people that wanted to attend this conference. We couldn’t accommodate for all of them, unfortunately.”

Al-Athel went on to explain: “We accommodated 4,500, which was a stretch in comparison to last year. But what is more impressive is that we’ve managed to organize more than 4,200 meetings between corporates and investors. There are 75 meeting rooms that are fully occupied from 8 a.m. in the morning till 8 p.m. at night conducting these bilateral meetings between investors and corporates.”

In a significant development, the top executive unveiled CMF Connect during a fireside chat, with its inaugural session slated for Hong Kong. Al-Athel elaborated on the expansion plans, highlighting the forum’s evolution into an international platform transcending geographical confines.

He said: “The ambition for that conference to happen in Hong Kong and to happen in other cities as well. So, we’ll continue to expand our wings. It’s very noticeable that the international leg of the conference doesn’t have the word Saudi.”

Al-Athel added: “We’ve built a brand for it to stand out as a standalone capital market forum that can execute its initiatives, strategies anywhere it goes.”

Emphasizing the word “connect,” he explained that it resembles the connection that “will continue to happen between Saudi corporate, Saudi investors and the international society of financial firms, international issuers, and international investors.”

Al-Athel also shed light on the burgeoning debt capital markets, which are vital for financing future projects. With government sukuk listings setting the stage, corporate issuances are gaining momentum, hinting at a promising future for DCM transactions.

“The importance of DCM or the debt capital markets. There’s no way for us as a country to finance our potential, finance our future projects without a very solid DCM market,” he insisted.

Amid these advancements, Al-Athel acknowledged the symbiotic relationship between market performance and broader economic trends, buoyed by Saudi Arabia’s transformative Vision 2030.

“We are quite uniquely lucky because everything that happens in the country, from transformation and tourism, entertainment, it all spills over into the market because the market in the end of the day is a reflection or a mirror of the economy, and all the excitement that comes with Saudi holistically is being dragged into the market,” he said.

Beyond finance, Al-Athel shared insights into the group’s strategic pivot toward sustainability, citing a new agreement: “We want to build our brand around sustainability and being green, and there’s nothing that serves the purpose of being green, but actually planting trees.”

He explained: “The MoU is pretty straightforward, with every listing in the main market, we’re going to plant 50 trees. With every listing in Nomu, we will plant 25 trees. With every member that joins the exchange, whether a derivatives member, a clearing member, a custodian, a brokerage member, we will plant 50 trees. With each and every conference, 30 trees will be planted.”

Al-Athel highlighted there’s a plot of land on the outskirts of Riyadh where the trees will be planted, creating a green plot in two to three years, which he called the “Tadawul oasis.”

He also emphasized an upcoming initiative that involves establishing a digital art lab, empowering Saudi youth to showcase their creativity globally.

He said: “We want to pivot ourselves around themes and the theme of art is a theme that excites us and a theme that is very much starting up in the country still in its very I would say its in a nuance in the country. And we want to build the name of the Saudi Tadawul Group around arts and more specifically around digital art.”

An MoU has been signed to help build the lab to assist young Saudis in creating digital art that will be displayed at the group’s future conferences.

“We believe pivoting the name of the Saudis Tadawul Group around art will be very beneficial for the way our brand evolves,” Al-Athel commented.

As the Saudi Capital Market Forum continues to evolve and expand its global footprint, its role as a nexus for financial innovation and collaboration remains unassailable, embodying Saudi Arabia’s ascendance as a financial powerhouse on the world stage.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”