Leejam Sports Company, owner of the Fitness Time brand, has opened two fitness clubs at the new headquarters of Saudi Awwal Bank in the Alyasmin neighborhood of Riyadh. According to a five-year agreement with SAB, Leejam will manage and operate two distinct fitness clubs under the name “SAB Gym,” one for women and one for men, each tailored to meet the specific needs of its clientele.
Leejam Sports achieved exceptional success in the past year, ranking fifth globally in terms of market capitalization for fitness companies. Breaking records in the third quarter of 2023, with more than 448,000 memberships, the company witnessed increased profits, continued expansion, and development. By the beginning of 2024, Leejam boasted 188 sports clubs and studios.
Commenting on the opening, Adnan Al-Khalf, CEO of Leejam Sports Company, said: “We are delighted with this groundbreaking collaboration with SAB and the launch of the two new clubs. We have adhered to the latest global standards in setting up these fitness clubs, ensuring the provision of high-quality sports services. Leveraging Leejam’s operational expertise guarantees the highest standards in fitness services, promoting health and well-being for citizens across the Kingdom.”
Ghada Al Jarbou, COO at Saudi Awwal Bank, said: “This collaboration with Leejam Sports demonstrates SAB’s commitment to employee well-being and fostering a work environment aligned with their lifestyles. This fitness club is not just a workout space but a symbol of our dedication to the physical and mental health of our employees, achieving an ideal work-life balance and promoting a healthy lifestyle.”
This joint venture between Leejam Sports Company and SAB reflects both parties’ commitment to promoting sports culture, emphasizing the importance of sports and fitness for employees and the general public in the Kingdom. Leejam advocates the practice of sports for health and well-being, dedicating efforts to building a healthy lifestyle based on fitness and physical activity.
