Emirates announces multi-year partnership with NBA

Emirate and NBA have signed a multi-year sponsorship partnership. (Supplied)
Short Url
Updated 09 February 2024
Follow

Emirates announces multi-year partnership with NBA

  • The deal sees the NBA In-Season Tournament renamed Emirates NBA Cup  

DUBAI: Emirates has announced a multi-year global marketing partnership with the NBA.

The company will be the Official Global Airline Partner, and the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament.

The airline will be featured on all branding related to the contest, including on jerseys and social media channels, it said in a statement on Friday.

The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on Sunday, Feb. 18.

“We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,” said Sheikh Ahmed bin Saeed Al-Maktoum, Emirates’ group chairman and CEO.

“This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup,” he said. “With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues. The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the US, where the game is an integral part of the country’s sport culture.”

The NBA’s Deputy Commissioner and Chief Operating Officer Mark Tatum commented: “As basketball continues to be recognized as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates every year.”

The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover — a fan event at NBA All-Star — and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market.

The 73rd NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana, and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.


Ravaglia heroics lead Bologna to Italian Super Cup final in Riyadh

Updated 20 December 2025
Follow

Ravaglia heroics lead Bologna to Italian Super Cup final in Riyadh

  • Despite falling behind early, Bologna equalized in the 34th minute before prevailing on penalties

RIYADH: It was a night of shared football culture in Riyadh as Inter Milan and Bologna met in the second 2025/26 Italian Super Cup semi-final. The travelling Inter support brought their drums, colour and constant noise, blending with Saudi Inter fans to create a lively atmosphere inside the stadium.

The match began at a blistering pace, with Inter taking the lead less than two minutes after kick-off. Marcus Thuram powered home from close range after meeting an accurate cross from Alessandro Bastoni to score the opening goal of the night.

Inter immediately searched for a second, with Ange-Yoan Bonny going close in the fourth minute, feinting past Torbjorn Heggem before dragging his effort just wide of the post.

After Inter’s early barrage, Bologna began to grow into the contest, with Jens Odgaard leading much of the offence. Goalkeeper Josep Martinez was called into action to preserve Inter’s advantage.

The energy among Inter supporters continued to build, with fans jumping in unison and lifting their scarves as they urged their side forward in search of a second goal.

That momentum was checked in the 34th minute, when a VAR review resulted in a penalty for Bologna. Riccardo Orsolini slotted the spot-kick coolly past Martinez to bring I Rossoblu back level.

Inter pushed forward after the break as the game opened up, but there was no getting past Bologna goalkeeper Federico Ravaglia, who made four saves in the second half alone.

Hope briefly returned for the Nerazzurri when Bonny was brought down in the box in the 56th minute, only for the initial appeal for a penalty to be overturned following consultation with VAR.

Less than 10 minutes later, the stadium rose to welcome Lautaro Martinez. Brought on alongside Andy Diouf and Davide Frattesi in a triple substitution, Lautaro made an immediate impact but was unable to find the decisive goal before the end of regular time.

Bologna came within moments of snatching a winner in injury time, but goalkeeper Martinez reacted sharply to make a crucial save, sending the semi-final into a penalty shootout.

The shootout began evenly, with both sides converting their penalties before goalkeepers intervened at either end. Nicolo Barella then fired over the crossbar, only for Juan Miranda to mirror the miss moments later.

Inter’s struggles from the spot continued as Ravaglia made his second save of the shootout, before Jonathan Rowe gave Bologna the advantage. Stefan de Vrij converted to extend the contest, but Ciro Immobile struck decisively to send Bologna through.

The Rossoblu will now face Napoli in the Italian Super Cup final at Al-Awwal Park on December 22, after the Serie A champions defeated AC Milan 2-0 in the first semi-final.