Influencer, widow among Pakistan women standing in elections

This photograph taken on January 31, 2024 shows Saveera Parkash (front C), a Hindu minority candidate of the Pakistan Peoples Party (PPP) for provincial assembly, greeting mufti Fazal Ghafoor (R), candidate of the Jamiat Ulema Islam-Fazal (JUI-F) party, during her election campaign rally in the Buner district of Khyber Pakhtunkhwa province. (AFP)
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Updated 06 February 2024
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Influencer, widow among Pakistan women standing in elections

  • Pakistan’s constitution reserves seats for women in assemblies but parties rarely allow them to contest outside that quota
  • YouTuber Zeba Waqar, who has thousands of followers online, will contest polls for the first time on February 8 

PESHAWAR, Pakistan: Almost 6,500 candidates from 150 parties will stand in Pakistan’s election this week but only around five percent of them are women.

The constitution reserves seats for women in the provincial and national assemblies but parties rarely allow women to contest outside that quota.

AFP has interviewed three candidates pushing for change in their communities.

YouTuber Zeba Waqar has built up a loyal following of several hundred thousand women online, but this week will be the first time she puts her popularity to the test in an election.

The first-time national candidate from the outskirts of Lahore, Pakistan’s second-largest city, is a member of Jamaat-e-Islami, a right-wing party centered around religion.

Each week women tune in to her broadcasts where she teaches them about their rights according to Islam and shares stories about Islamic history.

“My favorite are the broadcasts I do live on Facebook and YouTube. They feel like a one-on-one session. Sometimes I answer questions that people ask during the broadcasts. I do those from my study, sitting here,” she told AFP from her home.




This photograph taken on January 30, 2024 shows YouTuber Zeba Waqar (R), an election candidate of the Jamaat-e-Islami (JI), a right-wing party addressing the women's convention at a local banquet hall in Lahore. (AFP)

A lot of those she preaches to are middle-class, elite women who are turning to social media for educational content, including absorbing bite-size posts on Instagram.

“We had a desire that the teaching of the Qur’an should not remain limited... We use Insta, Facebook, Twitter and WhatsApp groups very efficiently,” she said.

A doctor by profession, who offers free care from home to women with low incomes, she put her large following down to being educated.

“Unfortunately, with education, a bit of arrogance also sneaks in. If you are a chartered accountant, you are not going to listen to an uneducated person’s lecture,” she explained.

The grandmother, who covers her face with a veil, also runs a live-in institute where young women, including graduates from top universities, can learn the Qur’an.

If elected, she wants to address the economic disadvantages facing women, improve their professional training and introduce stronger laws to reduce harassment.

Samar Haroon Bilour was the only woman in the room as she addressed dozens of men about her party’s plans to boost jobs for young people.

Still, it was a far cry from the 2018 election, when banners did not even feature her name or picture for fear it would look inappropriate in the socially conservative district.

“Men do not like a young, vibrant, outspoken, Westernized Pashtun woman,” she explained to AFP.




Samar Haroon Bilour (C), a candidate of the Awami National Party (ANP) stands beside party workers during an election campaign rally in Peshawar on February 4, 2024. (AFP)

Bilour was propelled into politics under tragic circumstances, taking over her husband’s campaign when he was shot dead by militants shortly before the last election.

Violence often mars election campaigns in Pakistan, with two candidates shot dead in January in Khyber Pakhtunkhwa province.

The attack on her husband, Haroon, was claimed by the Pakistan Taliban, she said, the most active group in the region that once controlled some border areas.

“I stepped into his shoes after his murder — it was one of the hardest things I had ever done, I was mentally not prepared,” she said, a picture of him framed beside her.

She became the first woman provincial MP in the provincial capital Peshawar, a city of nearly five million people nestled along the old Silk Road near the Afghan border and home to the Pashtun people — many of whom follow customs that restrict women’s movements in public.

When she stepped forward to continue her husband’s campaign for the anti-austerity Awami Workers Party, she faced immediate backlash from her rivals but persevered as a form of “revenge” against her husband’s killers.

“If they saw me smile, they would say things like, ‘Oh, she is happy her husband is dead’,” she said.

But, after five years as an elected official, she believes attitudes are softening: “People want someone who gives time to the constituency regardless of what their gender is.”

Twenty-five-year-old Saveera Parkash makes little of the rarity of her profile in Pakistani politics — a young, Hindu woman in a deeply conservative area of the country.

Swaira, who recently graduated as a doctor, said she chose the religion for herself — a decision respected by her Sikh father and Christian mother in the Muslim-majority country.

“No religion in the world teaches a person to do bad deeds; every religion guides a person to do good deeds,” she said in a country fraught with religious tensions and which largely views feminism with suspicion.

While her constituency in Khyber Pakhtunkhwa province has long lived in religious harmony, she told AFP, gender-based discrimination persists.

“So my foray into mainstream politics aims to combat such biases and foster inclusivity,” she said, mobbed by young voters as she walked through the city of Buner.

Never elected, she has led the women’s wing for the Bhutto dynasty’s Pakistan Peoples Party in the province.

“Until women play their role in society, stability cannot come to the country or the home,” she said.

“I may have to become a feminist because, in Buner, most women are deprived of their basic rights like education and health.”

A portion of her father’s private hospital has been converted into an election office and young men and women stream in to share their grievances and listen to her solutions.

“Choosing the power corridor is simply about serving the people. Without authority, one cannot serve the people in any way,” she said.


Pakistan approves first national gemstones policy, targets $1 billion exports

Updated 09 January 2026
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Pakistan approves first national gemstones policy, targets $1 billion exports

  • Government seeks to overhaul certification, mining, processing to curb smuggling and boost value-added exports
  • Move follows broader push to tap Pakistan’s vast mineral wealth and attract much-needed foreign investment

ISLAMABAD: Pakistan has granted in-principle approval to its first national policy framework for gemstones and precious stones, aiming to reform the sector, align it with international standards and lift annual exports to $1 billion within five years, the prime minister’s office said on Friday.

The decision was taken during a meeting chaired by Prime Minister Shehbaz Sharif, which reviewed reforms for the largely underdeveloped gemstones sector despite Pakistan holding significant reserves of emeralds, rubies, sapphires, peridot and topaz.

The move comes as Pakistan intensifies efforts to monetize its untapped mineral resources amid fiscal pressures and an IMF-backed reform program. Over the past two years, Islamabad has hosted international minerals conferences and signed cooperation agreements with countries including the United States, Saudi Arabia and China to improve governance, attract foreign investment and move up the value chain in mining and minerals processing.

Despite officials estimating Pakistan’s gemstone reserves at around $450 billion, formal exports remain negligible, at about $5.8 million annually, due to weak certification systems, limited domestic processing capacity, widespread smuggling and fragmented regulation across federal and provincial authorities.

“Sharif has granted in-principle approval to a national policy framework to reform Pakistan’s gemstones and precious stones sector and align it with international standards,” the PM’s office said in a statement. 

“The Ministry of Industries and Commerce, after identifying challenges during the preparation of the national policy framework, has developed a comprehensive set of priority policy measures which aim to achieve $1 billion in gemstone-related exports within five years through sectoral reforms.”

According to the statement, the policy framework includes geological mapping to accurately assess reserves, the establishment of internationally accredited laboratories and certification regimes and the creation of a dedicated authority to regulate and promote the sector. The government also plans to set up a National Warranty Office and at least two centers of excellence this year to support training, research and value-added processing.

The policy prioritizes private sector participation, particularly encouraging young entrepreneurs, and seeks to shift Pakistan away from exporting raw stones toward domestic cutting, polishing and branding. The statement said this approach could significantly increase export earnings while generating skilled jobs.

The prime minister also directed the ministry of finance to ensure timely allocation of financial resources required to implement the reforms and stressed the need to involve provincial governments, industry stakeholders and international experts to address structural bottlenecks.

“Pakistani precious stones are renowned globally for their quality, and curbing smuggling while ensuring exports through legal channels will secure billions of dollars in foreign exchange,” the prime minister said, according to the statement.