Norman says ‘full steam ahead’ as LIV season opens in Mexico

4Aces GC's Dustin Johnson during the Pro-Am at the LIV Golf Mayakoba on Thursday at the Camaleon Mayakoba Golf Course, Playa del Carmen, Mexico. (Reuters)
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Updated 02 February 2024
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Norman says ‘full steam ahead’ as LIV season opens in Mexico

  • Reigning Masters champion Jon Rahm makes his LIV Golf League debut on Friday when the circuit begins a third season at Mayakoba
  • The PGA Tour and PIF announced the framework agreement for a merger deal last June but have not managed to hammer out details of a final contract

MEXIC CITY: LIV Golf League Commissioner Greg Norman vows the Saudi-backed series is going “full steam ahead” despite a new PGA Tour deal worth up to $3 billion with US sports team investors.

Reigning Masters champion Jon Rahm makes his LIV Golf League debut on Friday when the circuit begins a third season at Mayakoba in Mexico.

Norman, in a letter to LIV staff obtained by The Golf Channel, took credit for creating the atmosphere that set up the PGA Tour deal with Strategic Sports Group (SSG) even as merger talks drag on between the PGA and DP World tours and LIV’s backers, Saudi Arabia’s Public Investment Fund (PIF).

“Nothing announced by other tours or investment groups changes LIV Golf’s positive trajectory or future plans,” Norman wrote, according to Golf Channel on Thursday.

“This broader interest and commitment to the game and investment in its future would not have happened without the emergence of LIV Golf as an innovative force in the golf ecosystem.”

The PGA Tour and PIF announced the framework agreement for a merger deal last June but have not managed to hammer out details of a final contract.

While the agreement did shut down lawsuits that would have revealed details of PIF and PGA operations, nothing else has been settled.

Three-time major winner Jordan Spieth said Wednesday there was no need for a merger now other than reuniting top players under one group, even though the PGA-SSG deal allows for an investment from PIF.

“We’re moving full steam ahead and expanding on the incredible success we have already achieved in a very short time,” Norman said. “I’ve never been more confident in the league, the people involved and our supporters all over the world.”

Rahm said he was not worried about LIV’s future or merger talks.

“There are a lot bigger people that are a lot smarter than me that are going to be worrying about that that actually have a say in it,” Rahm said. “We’re here to play golf, perform and whatever comes, comes.”

Spain’s Sergio Garcia, among the first to join LIV, welcomed fellow Masters winner and compatriot Rahm to LIV on Thursday.

“It’s definitely exciting,” Garcia said. “Anytime you can have a player the quality of Jon in your league, it’s amazing. We’re very thankful to have him here. I think it’s a great addition.”

LIV Golf announced format changes for the new season, which includes fields of 13 teams of four plus two wildcard solo players at each event.

Each team’s top three player scores will still count for the first and second rounds but all four player scores will now count in the final round of the team competition.

Tie-breakers will only be used to determine podium positions with season points for level players added together and distributed equally.

“The competition updates for 2024 reflect a natural evolution of the LIV Golf League format,” LIV Golf senior vice president of competition management David Benne said.


PIF Saudi Ladies International: From grassroots golf to international spotlight

Updated 10 February 2026
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PIF Saudi Ladies International: From grassroots golf to international spotlight

  • Boasting a $5m prize fund that matches the men’s equivalent, the tournament is looking to accelerate local engagement in the game as well as global tourism

RIYADH: As the world’s elite golfers gather at Riyadh Golf Club for the PIF Saudi Ladies International from Feb. 11-14, the event is shifting the spotlight toward Saudi Arabia’s rapidly growing sports tourism sector and its growing commitment to sustainability.

Boasting a $5 million prize fund that matches the men’s equivalent, the PIF Saudi International, the tournament is a headline event on the PIF Global Series, designed to elevate the Kingdom’s profile as a premier destination for international travelers and local sports enthusiasts alike.

By establishing Riyadh as a premier destination on the international sporting circuit, the tournament is looking to accelerate both local engagement and global tourism, directly advancing the economic diversification and societal transformation goals of Vision 2030.

With Riyadh serving as the high-performance headquarters for the Saudi National Team, the tournament provides a unique bridge for local talent to transition from grassroots programs to the global stage, drawing inspiration from national team members who are already competing and excelling across the Middle East and North Africa region.

The tournament will host a high-profile WIMENA (Women in the Middle East and North Africa) panel, providing a platform for Saudi sporting pioneers to share their insights on the evolution of women’s sports.

Confirmed panelists include Saudi Olympic stars Kariman Abuljadayel (sprinter), Dunya Abutaleb (Taekwondo), and Lama Al Fozan (fencer and businesswoman), alongside Razan Al-Ajmi, the first female Saudi skydiver. This session, part of the “Change with Conversation” initiative, focuses on creating leadership and career pathways for women within the sports and tourism sectors as it continues to redefine the role of sport, not only as a competition, but as a platform for empowerment, innovation and global connection between female leaders and aspiring girls in the world of sports.

Golf Saudi Ambassador Alison Lee said: “We are very aware of the positive impact we make each time we return to Riyadh. Seeing families and children actively engaging with the golf experience, especially during our grassroots clinics, is incredibly rewarding. Witnessing the tournament’s direct influence on the local community is a powerful feeling, and our goal remains to inspire the next generation of young players throughout the region.”

At the heart of the event is the Sustained Futures initiative, which will welcome up to 450 young adults to the tournament and engage them in exclusive workshops designed to increase participation across women and young adults. With star ambassadors like World No. 5 Charley Hull and Major champion Patty Tavatanakit taking to the fairways, the tournament inspires the next generation of regional athletes to see that with discipline and the right support, there are no limits.

Under its slogan, “Made for the Future,” the tournament catalyzes long-term development in Saudi Arabia. This slogan reflects Golf Saudi’s commitment to creating an enduring legacy that extends beyond the final putt, focusing on environmental sustainability, professional equity, and the empowerment of local talent to build the industry ecosystems of tomorrow.

The tournament further invites attendees to be more than just spectators through the Go Golf program. This interactive experience features clinics and driving range sessions led by world-class Golf Saudi ambassadors, designed to dismantle barriers to the sport and encourage healthy, active lifestyles for all residents and visitors.