Cruise Saudi and Al-Madinah Development Authority sign MoU to drive tourism

The MoU signing took place at this year’s Saudi Tourism Forum in Riyadh. Supplied
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Updated 29 January 2024
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Cruise Saudi and Al-Madinah Development Authority sign MoU to drive tourism

RIYADH: The tourism and economic sectors of the Al-Madinah region are expected to develop following the signing of an agreement between Cruise Saudi and the Al-Madinah Region Development Authority.

Cruise Saudi, a company wholly owned by the Public Investment Fund, signed a memorandum of understanding with the region’s authority to foster growth and social impact on the sidelines of the Saudi Tourism Forum in Riyadh. 

The agreement aims to enrich visitors’ experiences, create jobs, improve facilities, and drive economic prosperity. It operates within the Kingdom’s broader objective of welcoming 150 million tourists annually by 2030. 

As part of the deal, both parties will utilize their capabilities and experiences to achieve this joint goal. 

According to a company release, the entities share a vision to advance and aid access to Al-Madinah, develop the region, and expand facilities to accommodate an increased number of tourists.

Executive Director of Destinations Development and Management at Cruise Saudi, Mashhoor Baeshen, said: “Unique in history and culture, Al-Madinah has so much to offer tourists seeking an authentic Saudi experience.

“Cruise Saudi’s signing of the MoU with Al-Madinah Region Development Authority marks our commitment to showcasing the most significant historical sites of Saudi through a carefully curated array of onshore experiences.” 

The PIF subsidiary works alongside ministries and regulatory authorities to build the offshore and onshore cruise ecosystem and has recently completed its third season, welcoming more than 300,000 passengers. 

Operating within the broader context of Saudi’s Vision 2030 to diversify the economy, Cruise Saudi plans to welcome 1.3 million passengers annually by 2035 and support the country’s tourism industry. 

With port facilities in Jeddah, Yanbu and Dammam, Cruise Saudi enables cruise lines from around the globe to include Saudi as a port of call on their itineraries and add new destinations that reveal the Kingdom’s rich cultural heritage, history, and natural wonders, the release said.


Saudi Arabia’s cultural sector is a new economic engine between Riyadh and Paris, says ambassador

Updated 25 January 2026
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Saudi Arabia’s cultural sector is a new economic engine between Riyadh and Paris, says ambassador

RIYADH: Culture has become a fundamental pillar in bilateral relations between France and Saudi Arabia, according to the French Ambassador to the Kingdom, Patrick Maisonnave.

Maisonnave noted its connection to the entertainment and tourism sectors, which makes it a new engine for economic cooperation between Riyadh and Paris.

He told Al-Eqtisadiah during the opening ceremony of La Fabrique in the Jax district of Diriyah that cultural cooperation with Saudi Arabia is an important element for its attractiveness in the coming decades.

La Fabrique is a space dedicated to artistic creativity and cultural exchange, launched as part of a partnership between the Riyadh Art program and the French Institute in Riyadh. 

Running from Jan. 22 until Feb 14, the initiative will provide an open workspace that allows artists to develop and work on their ideas within a collaborative framework.

Launching La Fabrique as a space dedicated to artistic creativity

The ambassador highlighted that the transformation journey in the Kingdom under Vision 2030 has contributed to the emergence of a new generation of young artists and creators, alongside a growing desire in Saudi society to connect with culture and to embrace what is happening globally. 

He affirmed that the relationship between the two countries is “profound, even cultural par excellence,” with interest from the Saudi side in French culture, matched by increasing interest from the French public and cultural institutions unfolding in the Kingdom.

Latest estimates indicate that the culture-based economy represents about 2.3 percent of France’s gross domestic product, equivalent to more than 90 billion euros ($106.4 billion) in annual revenues, according to government data. The sector directly employs more than 600,000 people, making it one of the largest job-creating sectors in the fields of creativity, publishing, cinema, and visual arts.

Saudi Arabia benefiting from French experience in the cultural field

Maisonnave explained that France possesses established cultural institutions, while Saudi Arabia is building a strong cultural sector, which opens the door for cooperation opportunities.

This comes as an extension of the signing of 10 major cultural agreements a year ago between French and Saudi institutions, aiming to enhance cooperation and transfer French expertise and knowledge to contribute to the development of the cultural system in the Kingdom.

He added that experiences like La Fabrique provide an opportunity to meet the new generation of Saudi creators, who have expressed interest in connecting with French institutions and artists in Paris and France.

La Fabrique encompasses a space for multiple contemporary artistic practices, including performance arts, digital and interactive arts, photography, music, and cinema, while providing the public with an opportunity to witness the stages of producing artistic works and interact with the creative process.