Saudia to launch immersive fan experience for 2024 Formula E season at Diriyah E-Prix

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Updated 25 January 2024
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Saudia to launch immersive fan experience for 2024 Formula E season at Diriyah E-Prix

  • Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site Jan. 26-27. Season 10 of the ABB FIA Formula E World Championship

RIYADH: Saudia, the national flag carrier of the Kingdom of Saudi Arabia and the official airline partner of the all-electric Formula E series, will bring car racing fans from around the globe to the Diriyah E-Prix in the nation’s capital of Riyadh. The race was first held as part of the 2018–19 season and was the first Formula E race to be held in the Middle East.

Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site Jan. 26-27. Season 10 of the ABB FIA Formula E World Championship gets into gear with 21 twists and turns across the 2.495-km Diriyah Circuit.

Visitors to the race weekend will be treated to a fusion of old and new, as the extraordinary destination acts as the backdrop against which cutting-edge all-electric racing cars will compete for victory — including the DS Penske DS E-Tense FE23 driven by former Formula E World Champion Stoffel Vandoorne, whose position as global ambassador for Saudia has continued into 2024.

During the race weekend, fans will have access to an expansive E-Village, where Saudia will have a dedicated, newly developed Discover-E Zone. The zone features a variety of interactive experiences designed to educate and entertain fans in innovative ways including the revamped “Evolution in Your Hands” virtual quiz and the enhanced “ReGen3rate” game that allows fans to experience the exhilaration of racing on the Diriyah racetrack.

For the first time, fans unable to attend the Diriyah E-Prix will be able to visit Saudia’s Discover-E Zone in an immersive 3D world. Extending the excitement beyond the circuit through the reenergized “Take Your Seat” digital hub, fans will be able to explore all the on-ground activations through their mobile phone, ensuring those who cannot make the trip can still engage with the same activations offered at the race.

Khaled Tash, Saudia Group chief marketing officer, said: “As the national flag carrier, and the airline partner of the ABB FIA Formula E World Championship, it is our honor to bring the world once again to Diriyah. This marks the sixth year of our partnership and every year, the experience gets even better for racegoers. We are proud to be contributing to Saudi Arabia’s growing reputation as a host of world-class sporting competitions.

“As an airline, we share Formula E’s commitment to innovation, passion for opening up exciting destinations and cultures, sharing rich experiences, and creating memories that last a lifetime. Alongside our Global Ambassador Stoffel Vandoorne, we look forward to welcoming race fans from around the world. We invite them to visit us at the Saudia booth to be immersed in a truly Saudi experience.”

Vandoorne added: “I am thrilled to extend my ambassadorial role with Saudia for another year. Formula E has been an incredible journey, and Saudia has been a remarkable partner. The Diriyah E-Prix holds a special place in my heart as one of my favorite races on the Formula E calendar, and I can’t wait for what promises to be an amazing weekend. Together with Saudia, we’re set for another electrifying season, and I’m looking forward to helping to grow the sport with them in 2024.”

Saudia has an extensive young fleet of 142 aircraft and flies to more than 100 destinations, connecting three continents. It was ranked the most trusted organization in Saudi Arabia among 80 brands in the Kingdom according to the Ipsos Saudi Arabia Reputation Monitor 2023 Survey.


Nabucco Al-Maury has second crack at glory on Saudi Cup weekend

Updated 09 February 2026
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Nabucco Al-Maury has second crack at glory on Saudi Cup weekend

  • French challenger aiming to go one better in the $1.5m Group 1 Al-Mneefah Cup

RIYADH: French raider Nabucco Al-Maury (FR) returns to Riyadh on Feb. 13 hoping to go one better than last year when finishing runner-up to RB Kingmaker (US) in the $1.5-million group one Al-Mneefah Cup, presented by the Ministry of Culture.

Trained in 2025 by Hamad Al-Jehani, the 6-year-old son of Assy (QA) joined the yard of Xavier Thomas-Demeaulte in Mont-de-Marsan last spring where he has continued to thrive.

Although he has not managed to reach the top step of the podium in the last couple of seasons, he has remained consistent. His last run in the group one The President Cup in December in Abu Dhabi, behind local champion HM Alchahine (FR), was particularly eye-catching.

“That was a really good performance,” said the French handler, who will also saddle the mare Lacaro du Croate (FR) in the 2,100-meter turf race.

“I didn’t train Nabucco Al-Maury when he came to Riyadh last year. He arrived in my yard in the spring, and we have progressively worked our way to the top.

“He has improved with each of his runs. His second place behind HM Alchahine was very good. We beat RB Kingmaker quite easily, which we hadn’t done before, so that was a great result.”

The Helal & Tahnon Alalawi-trained RB Kingmaker (US) will again feature amongst his opponents in the Al-Mneefah Cup. “I know that he is in it,” said the trainer.

“We beat him quite easily in Abu Dhabi, but he probably needed that race and we know he runs well in Riyadh.

“Maybe he will transform himself there. And I know that there is the very good mare of Alban de Mieulle, RB Mary Lylah (US), in the field, so we shall see.”

The only French-based trainer with runners in the two events for Purebred Arabians this year, he is also looking forward to saddling the 5-year-old mare Lacaro du Croate in the Al-Mneefah.

A winner of the group one Criterium des Pouliches – Wathba Stallions at La Teste in France last July, she has just made her seasonal reappearance in a conditions race at Pau where she finished second to dual Triple Crown champion Al-Ghadeer (FR).

“It was a good performance,” added the trainer. “She only saw Al-Ghadeer’s behind but that was to be expected. He did his job, she did hers. In fact, she did what we asked her to do.”

With exceptionally heavy rainfalls continuing across the southwest of France, their trainer decided last week to take both contenders to the Pau racecourse for a final blow-out.

“It’s just terrible how much rain we have had. Last weekend I was supposed to go away but then decided, no, I’m taking my horsebox and I’m going to drive to Pau to work them properly.

“Luckily, the jockeys were great and went along with my plan. They enjoyed a good gallop and are in good order.”

While Nabucco Al-Maury and Lacaro du Croate had to brave the difficult weather in France, Moshrif (FR), who is Thomas-Demeaulte’s runner in the $2 million group one Obaiya Arabian Classic, presented by Al-Hammadi Hospitals, has enjoyed the ambient temperatures in Riyadh.

“He has been in Riyadh for a while,” said the trainer. “We took him there for the prep race on Jan. 9, where he finished fifth. I hadn’t worked him a lot since he won his race in Morocco last year, so he wasn’t 100 percent fit yet, but it was still a good performance.”

The 8-year-old is a regular in Riyadh where he was the runner-up to the great Tilal Al-Khalediah in the 2024 running of the Al-Mneefah Cup, but this time he will tackle top-class opposition on dirt.

“He proved when ran in January that he can handle the dirt. He has been in Riyadh since that last run and I went out there 10 days ago to see how he was. He is in good form and I was very happy with him,” added Thomas-Demeaulte.