TikTok launches second edition of Creator Hub in Middle East

Second edition of TikTok’s Creator Hub aims to support women entrepreneurs in MENA. (Supplied)
Short Url
Updated 19 January 2024
Follow

TikTok launches second edition of Creator Hub in Middle East

  • Program aims to support women entrepreneurs in MENA

DUBAI: TikTok has launched the second edition of its Creator Hub program in the Middle East and North Africa region.

The second iteration, which is focused on spotlighting women-led businesses, will be rolled out in a competitive format to culminate in an awards ceremony in Riyadh, Saudi Arabia.

Kinda Ibrahim, TikTok’s general manager of operations for the Middle East, Turkiye, Africa, Pakistan, and South Asia, said: “TikTok believes in the boundless potential of women entrepreneurs in the MENA region and is dedicated to creating an environment where their ambitions can thrive.”

She added that the initiative aimed to support women in business by amplifying their voices, sharing their stories, and building a supportive community.

Participants are required to submit a video introducing themselves and their business in the first phase of the program. A shortlist results, based on creativity, relevance, and guideline adherence.

Those shortlisted must then share an elevator pitch of their business, which is open to voting on TikTok.

The top 10 videos will be evaluated by a jury panel comprising lifestyle influencer and businesswoman Karen Wazen; Chahrazad Al-Hajjar, the founder of Chahrazad’s Cuisine The Bakery; Doaa Gawish, CEO and founder of The Hair Addict; and UN Women’s Chief of Communications for the Arab States Region Montira Narkvichien.

TikTok will also host workshops and panels featuring jury members, who will offer insights and advice to the participants.

The awards ceremony takes place in February in Riyadh, and three winners will be announced, the first of whom receives $10,000, while those in second and third place receive $5,000 each.


Semafor targets Gulf expansion after first profitable year

Updated 09 January 2026
Follow

Semafor targets Gulf expansion after first profitable year

  • Digital news brand generates $2m in earnings on $40m of revenue in 2025, and raises $30m in new financing
  • Platform aims to be the ‘business and financial news brand of record for the Gulf,’ CEO says, and to ‘blanket the world’ within 2 years

DUBAI: Digital news platform Semafor generated $2 million in earnings in 2025 before interest, taxes, depreciation and amortization, on revenue of $40 million, marking its first year of profitability.

It also closed $30 million in new financing, which it plans to use to grow its editorial operations and live events business.

These achievements are particularly notable at a time when the global news industry is facing declining revenues and the erosion of audience trust, the company said.

Justin B. Smith, the company’s co-founder and CEO, told Arab News that Semafor’s model and approach is distinguished by several factors, which can be encapsulated by its vision of building a news product to “serve consumers that are increasingly not trusting news, but also designed with a business model that could deliver sustainable economic advantage.”

Following its first profitable year and armed with new funding, Semafor, founded in 2022, now plans an accelerated phase of global expansion with a focus on scaling editorial output and global convenings.

The company said it will broaden its publication schedule in the year ahead. Semafor Gulf and Semafor Business will become daily publications as the platform increases the frequency of its “first-read” services, which are daily briefings designed to showcase “front page” news and intended to serve as the “first read” for audiences, Smith said.

The Gulf edition of Semafor launched in September 2024, with former Dow Jones reporter Mohammed Sergie as editor. In 2025 Matthew Martin was appointed its Saudi Arabia bureau chief.

Semafor’s brand slogan is “intelligence for the new world economy” and “the Gulf is the epicenter of the new world economy,” Smith said. Currently, its Gulf operation employs eight journalists, based in the UAE and Saudi Arabia, and as it moves to a daily publishing schedule it plans to significantly bolster its editorial team, both in existing markets and new ones, such as Qatar.

Semafor is “obsessed with the business, financial and economic story” in the region and aims to become “the business and financial news brand of record for the Gulf,” Smith said.

In the US, Semafor DC, currently published daily, will move to a twice-a-day format in March. In addition, the company’s flagship annual Semafor World Economy platform in Washington will expand this year from a three-day event to five days, with extended programming. The event, in April, is expected to attract more than 400 global CEOs, more than double the number that took part in 2025.

In addition to the US and the Gulf, Semafor currently operates in Africa. It held its first event in the Gulf region last month, during Abu Dhabi Finance Week, and said it is now looking to grow its events footprint across the Gulf, and into Asia. It will launch a China edition next month, its first foray into Asia, and plans to launch in Europe in 2027, followed eventually by Latin America.

Within the next two years, Semafor aims to have “blanketed the whole world” and become a mature, global intelligence and news brand competing with the “greatest legacy business and financial news brands in the world,” Smith said.

“Our goal is to become the leading global intelligence and news company for the world, founded on independent, high-quality content and convenings,” he added.