ISLAMABAD: The Pakistan Cricket Board (PCB) said on Wednesday that the media rights for the upcoming 2024 and 2025 editions of the Pakistan Super League (PSL) saw a “massive increase” when their bidding took place this week.
The PSL is Pakistan’s premium men’s T20 cricket franchise founded by the PCB in 2015. A mix of local and foreign players take part in every edition of the league, which features six teams, each named after a Pakistani city.
Over the years, the PSL has grown to become arguably Pakistan’s most popular sports brand and is compared with other international cricket leagues such as the Indian Premier League (IPL) and the Big Bash League (BBL).
The ninth edition of the PSL is set to kick off in February and will last till March 2024.
“HBL Pakistan Super League had yet another historic day on Tuesday, when its live-streaming and broadcast rights saw an increase of 113 and 45 percent for the 2024 and 2025 editions, respectively,” the PCB said in a statement.
The board said ARY Communications (Pvt) Limited submitted the highest bid, in response to a public tender process, to broadcast the 2024 and 2025 editions of the league in Pakistan.
It saw a “whopping increase” of 45 percent from the value for the last two years, the board added.
Bids were also received from the Independent Media Corporation Pvt. Ltd, the Pakistan Television Corporation Limited (PTVC) and Tower Sports (Ten Sports) to broadcast the PSL.
Pakistani influencer marketing platform Walee Technologies, meanwhile, won the highest bid to live-stream PSL 2024 and 2025 in Pakistan, which saw a huge increase of 113 percent from the value for the last two years, the PCB disclosed.
Other bids for live-streaming the league were received from the Consortium of ARY Communications (ARY, Myco, Daraz and Tamasha), TransGroup FZE, Independent Media Corporation Pvt. Ltd. (IMC) and Tower Sports (Ten Sports).
“HBL PSL is a huge brand and it has a massive fan following,” Zaka Ashraf, chairman of the PCB’s managing committee, said in a statement.
“It is an unprecedented moment as the prices for both of these rights are unmatched. This is a testament to the growth of the HBL PSL brand and we are all waiting for HBL PSL 9 to begin now.”
PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025
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PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025
- Pakistan Super League’s live-streaming, broadcast rights see increase of 113 and 45 percent respectively
- ARY Communications, Walee Technologies win rights to broadcast and live-stream league respectively
Pakistan top military commander urges ‘multi-domain preparedness’ amid evolving security threats
- Asim Munir says Pakistan faces layered challenges spanning conventional, cyber, economic and information domains
- His comments come against the backdrop of tensions with India, ongoing militant violence in western border regions
ISLAMABAD: Pakistan’s top military commander Field Marshal Asim Munir on Tuesday stressed the need for “multi-domain preparedness” to counter a broad spectrum of security challenges facing the country, saying they ranged from conventional military threats to cyber, economic and information warfare.
Pakistan’s security environment has remained volatile following a brief but intense conflict with India earlier this year, when the two nuclear-armed neighbors exchanged missile and artillery fire while deploying drones and fighter jets over four days before a ceasefire was brokered by the United States.
Pakistan has also been battling militant violence in its western provinces of Khyber Pakhtunkhwa and Balochistan, where authorities say armed groups operate from across the border in Afghanistan and receive backing from India. Both Kabul and New Delhi have rejected claims.
The military has also warned that disinformation constitutes a new form of security threat, prompting tighter regulations that critics say risk suppressing dissent. Munir also pointed to a “complex and evolving” global, regional and internal security landscape while addressing participants in the National Security and War Course at the National Defense University (NDU).
“These challenges span conventional, sub-conventional, intelligence, cyber, information, military, economic and other domains, requiring comprehensive multi-domain preparedness, continuous adaptation and synergy among all elements of national power,” he said, according to a military statement.
“Hostile elements increasingly employ indirect and ambiguous approaches, including the use of proxies to exploit internal fault lines, rather than overt confrontation,” he continued, adding that future leaders must be trained and remain alert to recognize, anticipate and counter these multi-layered challenges.
Munir also lauded the NDU for producing strategic thinkers who he said were capable of translating rigorous training and academic insight into effective policy formulation and operational outcomes.
