PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025

A paramilitary soldier patrols next to cutouts of cricket players displaying outside the National Stadium for the upcoming country's premier domestic Twenty20 tournament 'Pakistan Super League' in Karachi, Pakistan, on January 25, 2022. (AP/File)
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Updated 10 January 2024
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PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025

  • Pakistan Super League’s live-streaming, broadcast rights see increase of 113 and 45 percent respectively
  • ARY Communications, Walee Technologies win rights to broadcast and live-stream league respectively

ISLAMABAD: The Pakistan Cricket Board (PCB) said on Wednesday that the media rights for the upcoming 2024 and 2025 editions of the Pakistan Super League (PSL) saw a “massive increase” when their bidding took place this week.
The PSL is Pakistan’s premium men’s T20 cricket franchise founded by the PCB in 2015. A mix of local and foreign players take part in every edition of the league, which features six teams, each named after a Pakistani city.
Over the years, the PSL has grown to become arguably Pakistan’s most popular sports brand and is compared with other international cricket leagues such as the Indian Premier League (IPL) and the Big Bash League (BBL).
The ninth edition of the PSL is set to kick off in February and will last till March 2024.
“HBL Pakistan Super League had yet another historic day on Tuesday, when its live-streaming and broadcast rights saw an increase of 113 and 45 percent for the 2024 and 2025 editions, respectively,” the PCB said in a statement.
The board said ARY Communications (Pvt) Limited submitted the highest bid, in response to a public tender process, to broadcast the 2024 and 2025 editions of the league in Pakistan.
It saw a “whopping increase” of 45 percent from the value for the last two years, the board added.
Bids were also received from the Independent Media Corporation Pvt. Ltd, the Pakistan Television Corporation Limited (PTVC) and Tower Sports (Ten Sports) to broadcast the PSL.
Pakistani influencer marketing platform Walee Technologies, meanwhile, won the highest bid to live-stream PSL 2024 and 2025 in Pakistan, which saw a huge increase of 113 percent from the value for the last two years, the PCB disclosed.
Other bids for live-streaming the league were received from the Consortium of ARY Communications (ARY, Myco, Daraz and Tamasha), TransGroup FZE, Independent Media Corporation Pvt. Ltd. (IMC) and Tower Sports (Ten Sports).
“HBL PSL is a huge brand and it has a massive fan following,” Zaka Ashraf, chairman of the PCB’s managing committee, said in a statement.
“It is an unprecedented moment as the prices for both of these rights are unmatched. This is a testament to the growth of the HBL PSL brand and we are all waiting for HBL PSL 9 to begin now.”


Curfew extended in Gilgit-Baltistan, probe ordered after deadly Khamenei protests

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Curfew extended in Gilgit-Baltistan, probe ordered after deadly Khamenei protests

  • At least 15 people were killed in clashes with law enforcement agencies over the weekend in Gilgit-Baltistan
  • Government also announces a de-weaponization campaign, crackdown on hate speech and cybercrime in region

ISLAMABAD: The government in Pakistan’s Gilgit-Baltistan (GB) region on Tuesday extended a curfew in Gilgit district and ordered a judicial probe into violent protests over the killing of Iranian Supreme Leader Ali Khamenei in US-Israeli strikes last week, an official said.

At least 15 people were killed in clashes with law enforcement agencies over the weekend in GB, where protesters torched and vandalized several buildings, including United Nations regional offices, an army-run school, software technology park and a local charity building.

The violence prompted regional authorities to impose curfew in Gilgit and Skardu districts on March 2-4 as officials urged people to stay indoors and cooperate with law enforcers, amid widespread anger in Pakistan, particularly among members of the Shiite minority, over Khamenei’s killing.

On Tuesday, the GB government convened to review the situation and announced the extension of curfew in Gilgit among a number of security measures as well as ordered the establishment of a judicial commission to investigate the weekend violence in the region.

“The government has made it clear that the law will strictly take its course against elements involved in vandalism at government institutions, private properties and incidents of vandalism in Gilgit and Skardu and no kind of mischief will be tolerated,” Shabbir Mir, a GB government spokesperson, said in a statement.

“In view of the security situation, curfew will remain in force in Gilgit, while the decision to extend the curfew in Skardu will be taken keeping the ground realities and the changing situation in view.”

The statement did not specify how long the curfew will remain in place in Gilgit.

Besides the formation of the judicial commission to investigate the violent clashes, the government also decided to launch a large-scale de-weaponization campaign in the entire Gilgit district, for which relevant institutions have been directed to immediately complete all necessary arrangements, according to Mir.

In addition, a crackdown has been ordered on hate speech, spread of fake news and cybercrime.

“The aim of these decisions is to ensure the rule of law, protect the lives and property of citizens and crack down on miscreants,” he said. “Approval has also been given to immediately survey the affected infrastructure and start their restoration work on priority basis.”

Demonstrators in Pakistan’s southern port city of Karachi also stormed the US Consulate on Sunday, smashing windows and attempting to burn the building. Police responded with batons, tear gas, and gunfire, leaving 10 people dead and more than 50 injured.

Pakistani authorities have since beefed up security at US diplomatic missions across the country, including around the US consulate building in Peshawar, to avoid any further violence.