RIYADH: Tunisian tennis player Ons Jabeur has signed a sponsorship deal with Saudi female fitness brand Kayanee, it was announced on Monday.

Kayanee champions movement and well-being for women throughout the region, and said in a statement that partnering with Jabeur and her “inspirational journey and steadfast belief in the power of determination” made for a perfect match.

“I am thrilled to be part of Kayanee, a brand breaking new ground for women in Saudi Arabia and the region,” Jabeur said.

“Just as I’ve strived to push boundaries in my tennis career, Kayanee is breaking barriers in the realm of female fitness. Together, we share a commitment in promoting a healthy, active lifestyle.”

Kayanee’s chairwoman, Princess Reema bint Bandar, echoed the sentiment.

“Ons is not only a phenomenal athlete but also a symbol of resilience and determination — we are honored to have her as our global athletic ambassador,” she said.

“This collaboration is not just about fitness; it’s about inspiring young women to pursue their dreams and seek their own place on an international playing field,” she added.

The Kayanee statement said the partnership symbolized a “joint commitment to fostering positive change in the region,” and would inspire women to “venture beyond their comfort zones, embrace their uniqueness, and seize control of their narratives.”