Saudi Arabia launches TDF Grow to support tourism startups

Students take part in a practical training course, as part of a Saudi state-run “Tourism Pioneers” program, in Riyadh. (File/AFP)
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Updated 07 January 2024
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Saudi Arabia launches TDF Grow to support tourism startups

  • The center aims to drive innovation, nurture talent and provide appropriate tools and environments for entrepreneurs
  • TDF Grow will launch five pioneering programs

RIYADH: Saudi Arabia’s Tourism Development Fund has launched TDF Grow to support entrepreneurs and small and medium-sized enterprises, the state-run SPA news agency said on Monday.

It aims to drive innovation, nurture talent, provide appropriate tools and environments for entrepreneurs, and help them establish tourism startups.

TDF Grow aims to offer high-value services and establish a partner network by creating communication channels with the business sector of the tourism industry.

By connecting startups with investors and partner institutions across the public and private sectors, the center will streamline processes to support and empower tourism establishment owners in the Kingdom to facilitate their expansion and expedite growth, ultimately attracting new investors.

TDF Grow will launch five pioneering programs that meet the needs of entrepreneurs and SMEs in various fields in the tourism sector and will also organize events and workshops.

It will also feature the Tourism Growth Accelerator program, which supports SME growth in the tourism sector. It includes business development services, consulting, guidance, and facilitating access to investors.

The program works to graduate 15 SMEs through the Tourism Growth Camps, which aims to support entrepreneurs in developing their ideas and projects and consists of three different training camps, as well as producing 60 successful business models.

Meanwhile, the Restaurants and Cafes Growth Accelerator, which is dedicated to SMEs in the field of restaurants and cafes, also offers similar services and aims to graduate 15 enterprises.

TDF Grow will also offer various training programs that provide direct e-learning opportunities in the tourism sector and will include prominent topics and training sessions on the latest developments in the sector. The programs will target 100 participants in each session.

These programs aim to enhance innovation and growth in the tourism sector and provide the necessary support to entrepreneurs and SMEs in the field.

The initative’s launch is part of TDF’s commitment to stimulating investment in the tourism industry, enhancing the readiness of entrepreneurs and SMEs, and accelerating the pace of work in the Kingdom’s tourism sector in line with the National Tourism Strategy and Saudi Vision 2030.


Diriyah Co. partners with Midad to develop Four Seasons hotel in Diriyah 

Updated 07 January 2026
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Diriyah Co. partners with Midad to develop Four Seasons hotel in Diriyah 

RIYADH: Saudi Arabia’s sovereign wealth fund-backed developer, Diriyah Co., has signed a joint development agreement with Midad Real Estate Investment and Development Co. to construct the Four Seasons Diriyah Hotel and private residences. 

The partnership will strengthen collaboration between the two companies through the development of the luxury Four Seasons Diriyah, which will feature 159 rooms, alongside private Four Seasons residences, spanning approximately 235,000 sq. meters within Diriyah’s master plan. 

The project’s total value is projected at SR3.1 billion (approximately $827 million), encompassing both land acquisition and construction expenses. 

Midad is one of the Kingdom’s leading real estate developers, expanding its portfolio of high-end projects and maintaining numerous strategic partnerships with prominent global brands, reinforcing its reputation as a trusted name in luxury residential and hospitality development across Saudi Arabia. 

This partnership marks the first major collaboration between Diriyah Co. and Midad, supporting Diriyah’s plans to develop 40 luxury hotels across its two main projects: the 14-sq.-km Diriyah Project and the 62-sq.-km Wadi Safar Project, a premium destination that blends lifestyle, culture, and entertainment. 

Commenting on the agreement, Minister of Tourism and Secretary-General of Diriyah Co., Ahmad Al-Khatib, said: “The Kingdom continues to set new standards in developing tourism destinations, with Diriyah at the forefront.” 

He added that such partnerships enhance the world-class experiences Saudi Arabia offers and strengthen the Kingdom’s position as a leading destination in this sector. 

Diriyah Co. CEO Jerry Inzerillo commented that the Four Seasons Diriyah Hotel and Residences will be one of the Kingdom’s largest luxury hotels. 

“We are proud to announce this joint development with Midad, one of Saudi Arabia’s top real estate developers. This agreement reflects our ongoing commitment to enabling Saudi partners to contribute to Diriyah’s transformative journey and confirms Midad’s confidence in the opportunities the project presents,” Inzerillo added. 

Midad CEO Abdelilah bin Mohammed Al-Aiban said: “This project is a pivotal milestone for our company, allowing us to bring the Four Seasons experience to one of the Kingdom’s most prominent heritage destinations.” 

He added: “We are excited to deliver a project that embodies design excellence, world-class service, and sustainable value, while contributing meaningfully to Saudi Arabia’s tourism, cultural, and economic ambitions.” 

The collaboration comes amid rapid progress on the SR236 billion Diriyah project, which has awarded construction contracts worth more than SR101.25 billion to date. 

Diriyah is expected to contribute approximately SR70 billion directly to the Kingdom’s gross domestic product, create more than 180,000 jobs, accommodate 100,000 residents, and host around 50 million annual visitors. 

The development will feature contemporary office spaces accommodating tens of thousands of professionals across technology, media, arts, and education, complemented by museums, retail destinations, a university, an opera house, and the Diriyah Arena.  

It will also offer a diverse selection of restaurants and cafes, alongside nearly 40 world-class resorts and hotels distributed across its two primary master plans.