Saudi sovereign fund launches Dan Co. to promote ecotourism in Kingdom

The PIF revealed that the first project by Dan Co. will be located in the Al-Ahsa region, across 1.8 million sq. meters, featuring an eco-resort, an agri-resort, and an adventure resort.  File
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Updated 11 December 2023
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Saudi sovereign fund launches Dan Co. to promote ecotourism in Kingdom

RIYADH: Saudi Arabia’s Public Investment Fund has launched a company dedicated to promoting ecotourism in the Kingdom.

In a press statement, the sovereign wealth fund said the newly launched firm Dan Co. plans to develop and operate high-end resorts and lodges in the Kingdom to partner with the local community and promote agritourism.

While agritourism refers to visitor experiences related to traditional farming, ecotourism focuses on experiencing nature and minimizing environmental impact. 

The fund revealed that the first project by Dan Co. would be located in the Al-Ahsa region, across 1.8 million sq. meters, featuring an eco-resort, an agritourism retreat and an adventure spot. 

The agritourism retreat will celebrate the unique produce of Al-Ahsa, which is especially famous for its rice and dates.

On the other hand, the eco-resort will utilize local materials with low carbon emissions, preserving the region’s flora and fauna.

The adventure resort will offer activities for travelers, including horse riding, star gazing and hill climbing. 

The press statement added that Dan Co. is expected to contribute SR6 billion ($1.6 billion) to Saudi Arabia’s non-oil gross domestic product by 2030. 

“The establishment of Dan Co. encapsulates one element of PIF’s strategy to further strengthen tourism,” said Khalid Johar, co-head of the fund’s local real estate portfolio department, in the statement.

He added: “It will boost economic development and contribute to national economic growth. The company will operate novel business models that integrate sustainability and embrace nature, involving the private sector and local farmers in agritourism and ecotourism.”

Johar further noted that establishing Dan Co. will also create new job opportunities in the local communities. 

Developing the tourism sector is crucial for Saudi Arabia, as the Kingdom is diversifying its economy away from oil, aligned with the goals outlined in Vision 2030. 

Saudi Arabia’s National Tourism Strategy aims to attract over 150 million visitors by the end of this decade, and the fund has been spearheading this journey after the launch of Vision 2030. 

The fund’s portfolio initiated several strategic investments to strengthen Saudi tourism and boost city economies nationwide.

These include the Soudah Development, which will create a year-round luxury mountain tourism resort in the Aseer region.

On the other hand, Boutique Group is developing historical palaces into luxury boutique hotels.

The fund’s Saudi Downtown Co. also aims to establish and develop urban centers across the Kingdom. 


From 2 hours to 30 minutes: Qiddiya Bullet Train to cut Riyadh travel time by 75% 

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From 2 hours to 30 minutes: Qiddiya Bullet Train to cut Riyadh travel time by 75% 

RIYADH: Qiddiya is set to become significantly more accessible under plans to link the entertainment and tourism hub to King Salman International Airport and the King Abdullah Financial District through the new Qiddiya Bullet Train, Asharq Al Awsat reported

The project will reduce travel time to around 30 minutes, down from nearly two hours using other transport options, representing a 75 percent cut in commuting time. Operational speeds are expected to reach 250 km per hour, according to the Royal Commission for Riyadh City. 

The railway forms part of a broader transport strategy aimed at improving connectivity across the capital and enhancing mobility between key destinations, in line with population growth and urban expansion in western and southwestern Riyadh. 

In a related development, the commission announced the awarding of the Red Line extension of the Riyadh Metro to Diriyah. The expansion includes 7.1 km of tunnel and 1.3 km of elevated track, with stations at King Saud University and Diriyah. The latter is expected to serve as a future interchange with the planned Line 7. 

Officials estimate the project could remove around 150,000 cars from daily traffic, improving access to tourist destinations such as Bujairi Terrace and Wadi Safar, while supporting more sustainable mobility patterns. 

Bandar Al-Saadoun, vice chairman of Khaleejiah Holding, told Asharq Al-Awsat that the Diriyah development ranks among the largest projects under Vision 2030. He pointed to additional landmark initiatives in Wadi Safar, alongside the Opera House project and King Salman Grand Mosque. 

He said extending the Red Line along King Abdullah Road to Diriyah would generate strong real estate demand, particularly as the rail network integrates routes from King Salman International Airport through KAFD, Diriyah and the New Murabba development. 

Al-Saadoun added that roughly 30 projects have been announced in Qiddiya, raising the prospect of gradual real estate growth along corridors connected to the rail line. The project’s links to major developments — including Expo 2030 Riyadh, New Murabba and The Avenues — as well as the airport, which is expected to become one of the world’s largest by 2030, are likely to reinforce demand. 

Real estate analyst Khaled Almobid said large-scale transport projects such as the Qiddiya Bullet Train do more than lift prices; they reshape market structure and asset values over the medium and long term. 

Historically, properties within one to three km of transport stations see capital appreciation and rising investment demand, particularly for undeveloped “white land,” which often transitions into higher-density projects, he said. 

Almobid expects a dual impact: both redistribution of demand within Riyadh and genuine market expansion driven by what he called “manufactured demand” from Qiddiya, which is projected to attract 17 million visitors and generate 325,000 jobs. He also anticipates a population shift toward western Riyadh and areas surrounding the new stations. 

Land prices near Qiddiya have already risen between 30 percent and 40 percent since 2023, reflecting early market anticipation, he said, predicting more sustainable growth once operations begin and prices align with the tangible value of cutting travel time to 30 minutes between the airport, KAFD and Qiddiya. 

Residential and tourism-related real estate are likely to lead the next phase, supported by Saudi Arabia’s goal of raising homeownership to 70 percent and attracting 150 million annual visitors by 2030, with mixed-use locations along the rail corridor expected to draw the strongest investment interest.