TikTok launches $1M campaign to tackle climate misinformation at COP28

Coinciding with the COP28 conference, six creators joined non-profit partners to discuss and explore best practices of using authentic sustainability content to drive positive impact. (AFP/File)
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Updated 07 December 2023
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TikTok launches $1M campaign to tackle climate misinformation at COP28

  • The platform revealed its commitment to sustainability and climate literacy

LONDON: TikTok launched the 2023 #ClimateAction campaign with new initiatives and programming, as part of the ongoing commitment to tackling misinformation and coinciding with the COP28 UN Climate Change Conference.

The platform announced a new $1 million initiative to tackle climate misinformation in support of “Verified for Climate,” a collaborative initiative between the UN and Purpose.

The campaign will bring together a group of “Verified Champions” who will assist TikTok creators in creating educational content to combat false and misleading information about climate change, while also promoting climate action within the TikTok community.

In a statement, Helena Lersch, vice president of public policy for emerging markets and global head of corporate social responsibility, said: “At TikTok, we are continuously finding ways to empower our community with authoritative information on topics that matter to them, including climate literacy.

“Through this new initiative, we’re looking forward to partnering with a team of experts to further inform and inspire our global community, bound by our shared goal of raising awareness around important climate topics and finding sustainable solutions.”

Echoing Lersch’s words, Melissa Fleming, UN under-secretary-general for global communications, highlighted the importance of having accurate, science- based information, especially given the scale and urgency of the climate crisis.

“With creative content that focuses on solutions and inspires action, the ‘Verified Champions’ will help turn the tide on denialism, doomism and delay,” she argued.

As part of the global #ClimateAction campaign this year, TikTok launched “Nature Diaries,” an exclusive video series aimed at promoting climate action and enhancing climate literacy.

Additionally, TikTok LIVE is extending its partnership with Emirates Nature-WWF to spearhead impactful environmental initiatives.

Creators and participants will take part in a “plant a tree” event, dedicated to restoring the terrestrial ecosystem Masfout Village in Ajman, as part of a collaboration between TikTok LIVE and Emirates Nature-WWF.

Coinciding with the COP28 conference, six creators joined non-profit partners to discuss and explore best practices of using authentic sustainability content to drive positive impact.

In April, TikTok collaborated with the UN to introduce a search tool that provides credible information to users searching for climate-related subjects.

TikTok has emerged as a hub for communities worldwide that are affected by climate change, providing them with valuable information and facilitating discussions on crucial climate-related matters and potential solutions.

Similarly, earlier this year, TikTok has launched a mental-health awareness campaign called #aGoodCollective.

The initiative provides themed hashtags, specialized tools, and access to an array of resources to help address common misconceptions about mental well-being and extend support to those seeking help.


AI fuels cyber threats but also offers new defenses, panel tells WEF

Updated 21 January 2026
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AI fuels cyber threats but also offers new defenses, panel tells WEF

  • Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400% rise in incidents involving AI-powered bots incarcerating humans
  • Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions

DUBAI: Artificial intelligence is making cyberattacks more sophisticated and widespread, but it is also enhancing digital defenses, experts told the World Economic Forum on Wednesday, as they stressed the need for zero-trust systems and robust AI frameworks to reduce vulnerabilities.

Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400 percent rise in incidents involving AI-powered bots incarcerating humans.

Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions.

Michelle Zatlyn, co-founder, president and COO of Cloudflare, pointed to modern solutions organizations can invest in. However, she warned against the digital divide between major financial institutions that have robust cybersecurity measures, and smaller organizations struggling with outdated security solutions.

This divide, she said, necessitates heightened awareness and adaptation to modern security technologies to prevent crises, especially during vulnerable times like weekends.

The panelists stressed international collaboration and intelligence sharing between government agencies, law enforcement and the private sector as the way to tackle cross-border threats and build more resilient societies.

Catherine de Bolle, executive director at Europol, said AI has transformed the policing scene where traditional methods no longer function. She emphasized Europol’s extensive efforts to boost collaboration with the private sector to develop tools to protect the digital ecosystem, enhance crypto tracing and boost financial security.

De Bolle said AI had enhanced the capabilities and outreach of organized crime groups “because it facilitates the business model where you only need a computer and some people who are technically schooled.”

“We predict that in the future, digital crime frauds will be much easier as you gain a lot of money and reach more people without the need of an infrastructure,” she added. Collaboration with the private sector, she said, helps ensure a secure ecosystem that maintains user trust in online platforms.

However, Michael Miebach, CEO of Mastercard, said while AI can help defend against cyberattacks, trust needs to be built first among people to make these technologies fulfill its promises in driving prosperity and growth.

“If we don’t build a trusted layer around these technologies, people will not use it,” he said, pointing out that cyber threats have impacted the geopolitical, societal and corporate aspects of life.

Hatem Dowidar, group CEO of e&, called for more intelligent networks to deploy AI agents that detect and isolate malicious behavior early on to protect digital ecosystems from highly disruptive cyberattacks.

“So you are in some sense more cognizant of malicious hardware being embedded in your system,” he said. However, he warned against the loophole created as more companies implement agentic AI agents that could expose networks. Therefore, he urged the building of zero-trust systems to prevent incursions of new threats coming through these technologies.

He also stressed the need to establish guardrails to monitor AI agents because they are “programmed in plain language and it’s very easy that the programming goes out of context.”

“We never could have relied 100 percent on a human agent to work if there is no supervision and that will hold true for AI,” said Dowidar.

Another challenge the panelists highlighted was the blurred lines between state and non-state actors, with states potentially using organized crime to execute cyber operations.

Europol’s de Bolle said this brings new challenges for traditional policing and necessitates joint efforts across intelligence, defense, and law enforcement sectors.

“State actors are using criminal groups for their own purposes to launch DDoS attacks,” she said, adding that the danger comes from the fact that “states can hide behind and criminals can hide after the state and they don’t have to make the investment because the structure is already there.”

She said such developments make it necessary to think of the future of defense police intelligence services where law enforcement works closely with the private sector to tackle such dangers, while respecting the boundaries of different agencies: “If we do not put the information and intelligence together to tackle this, we will never win the battle.”

Dowidar said information sharing needed to happen on national and international security levels. Nationally, there should be an entity that coordinates between the police, intelligence, network operators and the critical infrastructure companies.

Internationally, there should be security centers that immediately inform other like-minded organizations around the world of any new threat, along with sharing how the problem was solved or whether help is needed from other experts.

Meanwhile, de Bolle said it was the responsibility of the private and public sectors to build societal resilience, boost digital literacy, revamp the education system and develop the critical mindset of the young generation who will use these tools in the future.

Cloudflare’s Zatlyn urged business leaders to understand the basics of new technologies, beyond only relying on technical teams, to keep revenue flowing and minimize risks facing their networks.

She also stressed that CEOs and organizations must consider AI agents as an “extension” of their teams.

“Organizations are concerned that their data will leak with the use of new technologies, but this depends how to train the agents. These are all stoppable issues,” said Zatlyn.