Riyadh anticipates return of Diriyah Season

Diriyah Season cultural showcase includes immersive art installations and exhibitions, live and theatrical performances, and culinary experiences that celebrate both traditional and contemporary cuisine. (Diriyah Season)
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Updated 06 December 2023
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Riyadh anticipates return of Diriyah Season

  • Three-month cultural calendar is full of surprises that will take you through Kingdom’s culture and heritage

RIYADH: The 2023-2024 Diriyah Season is set to begin on Dec. 12 with a curated three-month calendar of events that combines arts and culture, and live performances and experiences that showcase nearly 600 years of history and heritage.

The season is off to a musically spectacular start with an exceptional lineup of cultural concerts. Tickets for the first cultural concept, featuring the Saudi music legends Rabeh Saqr and Ayed performing in Mayadeen theater, will go on sale on Dec. 10.




Diriyah Season cultural showcase includes immersive art installations and exhibitions, live and theatrical performances, and culinary experiences that celebrate both traditional and contemporary cuisine. (Diriyah Season)

This year’s theme honors Diriyah’s story and celebrates Al-Awja in a rallying call for all Saudis to unite and celebrate their shared culture and identity.

The season will be set in five distinct Diriyah locations: Wadi Safar, which will feature a Diriyah cultural basecamp; the iconic UNESCO World Heritage Site At-Turaif; Bujairi Terrace; the Mayadeen theater; and Diriyah district.

HIGHLIGHTS

• Diriyah Season is set to begin on Dec. 12 and will conclude in March.

• The theater will also host a theatrical equestrian show and cultural concerts.

• For the first time, Bujairi Terrace will feature a themed escape room called ‘Journey to the Future.’

• For more information, check diriyah.sa/season.

The season “blends the old with the new and takes us on a journey of self-discovery as we reconnect with our authentic selves. This is not just entertainment; it’s entertainment with meaning,” said Jerry Inzerillo, CEO of Diriyah Gate Development Authority.

“We want people from all over the world to see 300 years of our music, our food, our tents, our costuming, our storytelling, our poetry, our calligraphy,” Inzerillo said.




Diriyah Season cultural showcase includes immersive art installations and exhibitions, live and theatrical performances, and culinary experiences that celebrate both traditional and contemporary cuisine. (Diriyah Season)

The Diriyah E-Prix championship, immersive art installations and exhibitions, live and theatrical performances, plus culinary experiences that celebrate both traditional and contemporary cuisine, are also planned for the season.

The Culinary Arts Commission of the Ministry of Culture will present Shetana, an outdoor winter-evening Saudi culinary experience, every day for four weeks at the Mayadeen theater. There will be a theatrical equestrian show and cultural concerts at the theater as well.




Ahmad Alnuaisri, Diriyah Company assistant manager of media relations

Bujairi Terrace, the fine dining destination, will include an expanded return of Layali Diriyah, which sees one of Diriyah’s heritage farms transformed into an open-air illuminated wonderland, showcasing the best of local and international contemporary art, design, cuisine, dance, live music, poetry and theatrical performances.

For the first time, Bujairi Terrace will also feature a themed escape room called “Journey to the Future,” which will test players’ escape skills and explore the Kingdom’s historical narratives.

What is special about the Diriyah escape room is that it will carry a cultural aspect and requires reviewing your cultural and historical information to solve the puzzles at hand.

Ahmad Alnuaisri, Diriyah Company assistant manager of media relations

“The themed escape room is a unique experience. It is an activity that requires one to be a quick thinker, and quick at making decisions and solving puzzles,” said Ahmad Alnuaisri, assistant manager of media relations at Diriyah Company.

“What is special about the Diriyah escape room is that it will carry a cultural aspect and requires reviewing your cultural and historical information to solve the puzzles at hand,” he said.




Jerry Inzerillo, Diriyah Gate Development Authority CEO

This season’s events planned for the At-Turaif historic district include poetry pop-ups, workshops, a retrospective, an exhibition, Souq Al-Mawsim, and more.

The At-Turaif retrospective explores and embraces the values of At-Turaif’s continuing influence on the Kingdom while bringing Diriyah’s stories and memories together in a multimedia installation. The “Diriyah Doors” exhibition explores the significance and history of the vividly colored, intricately patterned and engraved doors in Diriyah and Najd.

We want people from all over the world to see 300 years of our music, our food, our tents, our costuming, our storytelling, our poetry, our calligraphy.

Jerry Inzerillo, Diriyah Gate Development Authority CEO

The season, which ends in March, is predicted to strengthen the Kingdom’s tourism sector by bringing in both local and international visitors and generating 178,000 jobs for young Saudis.

“Even though we’re a 2030 project, we opened assets in 2022 including our UNESCO site … we’ve already had 1 million visits,” Inzerillo said.

“And now the numbers are growing, and we’ll have a million people that will visit us … until Ramadan when this Diriyah season concludes,” he said.

The 2023-2024 Diriyah Season is presented by Diriyah Company in partnership with Diriyah Gate Development Authority.

 

 


Diriyah in 2025 — A year of exceptional achievement

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Diriyah in 2025 — A year of exceptional achievement

  • Jerry Inzerillo: In 2025, the project reached a pivotal stage, transitioning from laying foundations to large-scale delivery, marking a clear shift from vision to execution
  • Partnerships with The Helicopter Co. and Kakao Mobility advanced smart aerial and ground transportation solutions

JEDDAH: Under the theme “Vision to Reality,” Diriyah has moved beyond aspiration in 2025, translating long-held plans into a tangible, lived experience, according to Jerry Inzerillo, group chief executive officer of Diriyah Co.

Throughout the year, Diriyah Company, the Saudi Public Investment Fund entity developing the Diriyah giga-project, advanced from planning and preparation into delivery. Contracts and agreements exceeding SR24 billion ($6.4 billion) marked a pivotal transition from the establishment phase to early operations. 

Inzerillo told Arab News: “At Diriyah, progress is measured by what is delivered on the ground against the plans we set. In 2025, the project reached a pivotal stage, transitioning from laying foundations to large-scale delivery, marking a clear shift from vision to execution. 

“Together, these achievements reinforce Diriyah’s role as one of the Kingdom’s most important national transformation projects, with growing impact locally and internationally. We remain committed to advancing with responsibility and purpose, transforming ambition into reality and creating a destination that honors history while shaping the future.”

In 2025, Diriyah Co. signed eight major contracts, alongside 16 agreements, reinforcing delivery momentum across multiple development streams. International recognition also continued to grow, with Diriyah earning prestigious global awards and securing positions in influential international rankings, Inzerillo said.

Infrastructure development played a central role in shaping the visitor experience. New road networks were delivered to ensure smooth connectivity between historic districts and contemporary developments.

The company also inaugurated two high-capacity electricity transmission substations, securing the power required to support residents, visitors and a growing portfolio of residential, hospitality, educational and cultural assets. 

Collaboration with Majid Al-Futtaim Group introduced a portfolio of global brands, positioning Diriyah Square as a distinctive shopping and entertainment destination, Inzerillo said. At the same time, Diriyah’s partnerships with the Saudi Contractors Authority and the Saudi Tennis Federation embedded sports, events and professional initiatives into the fabric of urban life. 

Diriyah’s vision extended into the future of mobility and design, Inzerillo said. Partnerships with The Helicopter Co. and Kakao Mobility advanced smart aerial and ground transportation solutions, designed to make movement across the city faster, more efficient and integrated.

Diriyah Company, in collaboration with Pantone, unveiled “Diriyah Tan,” a custom color inspired by the city’s historic mud architecture. More than a visual signature, the color captures Diriyah’s identity, bridging its origins with its contemporary expression.

Diriyah’s excellence was also recognized at the highest international level, Inzerillo said. In 2025, TIME magazine named Diriyah Company among the World’s 100 Most Influential Companies, acknowledging the project’s cultural, economic and urban impact.