Al-Shabab women’s football team sign sponsorship agreement with Swiss drink brand KA-EX

Princess Reem bint Abdullah bin Mosaad, second right, and Pedro Schmidt, second left, the CEO of KA-EX, signed the sponsorship deal for Al-Shabab Club FC. (Huda Bashatah/AN)
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Updated 27 November 2023
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Al-Shabab women’s football team sign sponsorship agreement with Swiss drink brand KA-EX

  • Deal will help attract international players, develop Saudi talent: Princess Reem bint Abdullah bin Mosaad

RIYADH: Al-Shabab Club FC have signed a sponsorship contract with Swiss sports drink company KA-EX for the remainder of the 2023 to 2024 Saudi Women’s Premier League season.

The deal was inked on Sunday by the Executive Director of the Women’s Football Department at the Saudi Arabian Football Federation Princess Reem bint Abdullah bin Mosaad, and the CEO of KA-EX Pedro Schmidt.

Princess Reem told Arab News: “I think bringing in sponsorships, not just nationally, but internationally, is very important. (First) to advocate for women’s football in Saudi, but also to provide opportunities for female players around the world to come and play here in Saudi.”




Al-Shabab women’s football team sign sponsorship agreement with Swiss drink brand KA-EX. (Huda Bashatah/AN)

Schmidt said that Al-Shabab was the first club in the Middle East and North Africa region to sign a sponsorship deal with KA-EX.

“Saudi Arabia is the first Middle Eastern country to collaborate with KA-EX … if you think of it, it’s not a surprise. Just looking at what kind of talents you have attracted over the last few years. So, it probably makes sense that you also attracted maybe the best recovery drink out there,” he added.

KA-EX is considered one of the leading companies in the field of sports drinks, using a patented formula to relieve physical exhaustion.




Al-Shabab women’s football team sign sponsorship agreement with Swiss drink brand KA-EX. (Huda Bashatah/AN)

“What it actually does is to accelerate recovery, especially within athletes, but also the general public. By improving the recovery of those athletes, they can obviously go from training day to training day more to their limits, also, thereby mitigating the risk of injuries.”

Princess Reem pointed out that with sponsorships and governmental support, the future of football in the Kingdom was bright.

She said: “We are developing football. Some might say we’re still in the beginning. But I think the pace that we’re going, the support that we’ve been receiving from the Ministry (of Sport) and from our government is going to help us reach our goals.”


Saudi Arabia edge Kyrgyzstan 1-0 in AFC U23 Asian Cup opener

Updated 07 January 2026
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Saudi Arabia edge Kyrgyzstan 1-0 in AFC U23 Asian Cup opener

  • Al-Nassr’s Rakan Al-Ghamdi struck in the 88th minute as 2022 champions Saudi Arabia got off to a winning start

JEDDAH: Rakan Al-Ghamdi struck late as Saudi Arabia edged a plucky Kyrgyzstan 1-0 in their AFC U23 Asian Cup Group A opener on Tuesday.

Debutants Kyrgyzstan, reduced to 10 men in the 34th minute, looked on course for a point after goalkeeper Kurmanbek Nurlanbekov had saved Musab Al-Juwayr’s penalty but Al-Nassr’s Al-Ghamdi struck in the 88th minute as 2022 champions Saudi Arabia got off to a winning start.

Both sides went on the offensive from the start with Saudi Arabia’s Abdullah Radif sending his effort from outside the box high as early as the second minute, while Beknaz Almazbekov had his shot from distance blocked two minutes later.

The hosts began to assert their dominance before suffering a setback in the 13th minute when captain Abdullah Radif was subbed off due to injury with Majed Abdullah taking his place.

However, his absence failed to deter the 2022 champions’ resolve as they almost took the lead in the 15th minute after Abdullah pounced on a stray pass from Anton Polev, only to see his low drive from inside the box saved by Nurlanbekov.

The Central Asian side’s exuberance suffered a dent in the 34th minute when Arsen Sharshenbekov received his marching orders for stamping Abdulaziz Al-Elewai’s ankle, following a VAR review.

Saudi Arabia, however, failed to trouble Nurlanbekov despite the numerical advantage with Kyrgyzstan still very much in the game going into the break.

Nurlanbekov continued to frustrate Saudi Arabia in the second half with the FC Dordoi Bishkek keeper foiling Faris Al-Ghamdi from distance in the 48th minute.

Saudi Arabia almost found the opener just after the hour mark when Yaseen Al-Zubaidi and Abdulaziz Al-Elewai exchanged passes with the latter breaking into the box, only to see his shot from a difficult angle closed down by Nurlanbekov.

Spurred on by their passionate home support, Saudi Arabia’s pressure earned them a penalty in the 74th minute after Arslan Bekberdinov’s handball but Nurlanbekov judged correctly to deny Al-Juwayr from the spot with his outstretched right-handed save.

Saudi Arabia finally found a way through in the 88th minute after Al-Juwayr’s clever pass found Al-Ghamdi, who rifled his shot past Nurlanbekov to seal the victory.

Saudi Arabia will meet Jordan on Friday while Kyrgyzstan will aim to bounce back against Vietnam.