JEDDAH: In a bid to address challenges faced by artists and creatives in Saudi Arabia, Layal Idriss, founder of Radish House Agency, has embarked on a mission to provide support, guidance, and exceptional creative services. With a focus on the publishing industry, Idriss aims to elevate the local creative scene and contribute to the growth and development of the Saudi creative industry.
Inspired by the struggles artists face in achieving work-life balance and the need for a supportive community, Idriss, along with her husband and partner, has leveraged their own experiences to establish Radish House Agency, which aims to bridge the gap between artists and clients, offering a skilled and reliable team to meet the creative needs of clients while providing comfort and support to artists.
“We understand the pains and discomforts artists go through, and our goal is to provide them with the necessary sustenance and guidance. We want to create a space where artists can connect and collaborate, while also assisting clients in obtaining high-quality creative services,” Idriss told Arab News.
Radish House Agency aims to elevate the local creative scene and contribute to the growth and development of the Saudi creative industry. (Supplied)
One area where Radish House Agency focuses its efforts is the publishing industry, particularly the children’s book market. Idriss noted the dominance of books lacking creativity and design, and the need for locally-made books with high-quality visuals and standards. In response, the agency, in collaboration with Dar Waraqa, aims to revolutionize the Saudi and Arab children’s book market by introducing fresh ideas and exceptional talent.
She also highlighted two key ways in which the agency supports Saudi creatives in the publishing industry.
“Firstly, we brought our experience in art academia to the fingertips of artists from all over the world through our RAD Learning platform and ensured that Saudi-based artists receive support through translating content and offering mentorship opportunities,” said Idriss.
We want to create a space where artists can connect and collaborate, while also assisting clients in obtaining high-quality creative services.
Layal Idriss, Radish House Agency founder
The courses on offer include character design, children’s book writing, children’s book illustration, and more that can be explored on radishhouse.com.
“Secondly, we offer our creative services to other publishers and work with them on understanding the value of high-quality visual appeal accompanied by new and improved themes and topics that interest children and feed their imagination as well as enhance their creativity,” she continued.
When asked about upcoming projects and collaborations, Idriss expressed excitement about working with various local and international brands and organizations. Notable collaborations include the Ministry of Culture, Chalhoub Group, Penguin Random House, Dar Al-Hudhud, Zingo and Ringo, and many more. The agency’s growing list of clients signifies their commitment to delivering exceptional creative solutions.
“(The) Ministry of Culture is a great client and one of our biggest supporters. We work on so many incredible collaborations,” said Idriss.
Looking ahead, she envisions Radish House Agency playing a pivotal role in the growth and development of the Saudi creative industries. With a focus on storytelling, the agency aims to stand out by delivering unique and visionary projects.
Nouf Al-Qethami, senior brand manager at Saudi Coffee Co., said: “I was thrilled to have discovered and collaborated with Radish House Agency. Their selection of Saudi creatives and artists is unparalleled and exceptional. What sets this community apart is the invaluable guidance and mentorship provided by their experienced team.
“Working alongside Radish Agency has not only ignited my inspiration, but it has also fueled my own creative endeavors. It was incredible to be a part of such a supportive and nurturing environment that actively fosters growth and innovation.”
Idriss and her team are dedicated to aligning their services, passion, and dedication with the core values of the Saudi Vision 2030, contributing to the realization of the Kingdom’s goals.
For updates and more details, check their Instagram @radishhouseagency.
