Shein, a global online retailer of fashion, beauty, and lifestyle products, brought together the worlds of art and fashion at its inaugural Riyadh Fashion Show, accompanied by a gala dinner and charity auction, which took place on Nov. 2 at Marbella Resort. This event, themed “Blooming Art,” promised an unforgettable evening of fashion, philanthropy, and entertainment.
Shein’s Riyadh Fashion Show marks a significant milestone as the brand’s first-ever fashion show in the Kingdom. Showcasing their latest fall-winter collection, inspired by famous paintings by world-renowned artists, the event redefined fashion as a true art form. The brand-new collections — Artful Elegance, Urban Canvas, and Starry Night — were modeled by women, men and children who were selected through Shein’s open online casting. The 11 aspiring catwalk models selected through a voting process that garnered over 300,000 votes, kicked off the event with a dazzling runway show, where attendees had the chance to preview and shop the new collection.
Following the fashion show, a gala dinner was held, accompanied by a charity auction featuring paintings by talented young constituents of the nonprofit, Charitable Society of Autism Families. All proceeds from the auction will directly benefit the SAF, furthering their mission to support children with autism.
Prince Saud bin Abdulaziz bin Farhan Al-Saud, chairman of the SAF, said: “For 14 years, we have been and are still aspiring to improve autism services across the Kingdom and to be a global model of best practice.” He added: “As we celebrate the union of art, fashion, and compassion, we are deeply appreciative of the support for the talented children under our care. This partnership with Shein not only enhances our mission but also illuminates the remarkable potential within these young autistic artists. It’s an honor for everyone to participate in such an event that raises awareness and unites our community.”
In addition to the fashion and charity aspects, the event had captivating performances by rising Saudi singing sensation Zena Emad, a talented pianist, and gifted autistic children from the SAF. An art gallery, photography opportunities, and creative gifts added to the evening’s allure, with several prominent figures graced the event, including Saud bin Abdulaziz bin Farhan Al Saud, SAF chairman; Nayef bin Fahd bin Saedan, SAF vice chairman; Noha Nabil, a Kuwaiti influencer; and others.
To learn more about the fashion show and to explore the showcased collections, visit https://m.shein.com/ar-en/campaigns/ar_fashion_show.
