Microsoft partners with regional businesses to accelerate digital transformation

The companies will unite to accelerate digitalization across Saudi Arabia. File.
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Updated 02 November 2023
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Microsoft partners with regional businesses to accelerate digital transformation

RIYADH: Saudi Arabia’s stc Group, majority owned by the Public Investment Fund, has announced the expansion of its strategic partnership with global tech giant Microsoft. 

To advance innovation across the Kingdom, the companies will unite to deploy cutting-edge technology solutions that will accelerate the digitalization journey of organizations across various industries in Saudi Arabia, according to a press statement. 

The partnership agreement was formalized during Microsoft CEO and Chairman Satya Nadella’s visit to Saudi Arabia on Nov. 1.

“Our strategic partnership with Microsoft marks a defining moment in the history of digital transformation for both stc Group and the Kingdom of Saudi Arabia,” said Olayan Alwetaid, CEO of stc Group. 

He added: “Together with Microsoft, we will work to bring the latest technologies to Saudi Arabia and help businesses of all sizes to embrace digital transformation, advance economic diversification, and create a more vibrant and prosperous future for our country.”

The press statement noted that this strategic collaboration will help stc subsidiaries explore new markets, develop disruptive business models, and bring innovative products and services. 

“Our aim is to empower businesses of all sizes and industries with tailored digital solutions that enable them to innovate and solve their unique challenges to drive equitable business growth,” said Ralph Haupter, president of Microsoft Europe, Middle East and Africa.

Agthia Group inks deal with Microsoft

Abu Dhabi-based food and beverage company Agthia Group signed a memorandum of understanding with Microsoft to accelerate its digital transformation journey by embracing advanced technologies like artificial intelligence. 

Under the deal, Agthia Group will also aim to leverage MS Dynamics Retail and Point of Sales solutions to establish digital stores for the group. 

“Our work with Microsoft will play a pivotal role in Agthia’s ongoing digital transformation, utilizing new tools to navigate the digital landscape and identify opportunities for market expansion, operational excellence and commercial success, while accelerating innovation and responsible, sustainable business practices throughout the FMCG value chai,” said Alan Smith, Group CEO of Agthia Group. 

Vanderlei Santos, chief digital officer of Agthia Group, said that the partnership with Microsoft will help provide its customers with a personalized experience. 

“We are delighted to embark on this transformative journey with Microsoft that enables us to offer our customers a truly personalized experience, and we look forward to providing unparalleled value to our customers and employees, leveraging Microsoft’s experience and comprehensive suite of technologies,” said Santos. 


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.