Putting the spotlight on local cuisine

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Updated 31 October 2023
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Putting the spotlight on local cuisine

  • Delivery app Lugmety brings fine dining to your living room table

Riyadh: Though the magic of fine dining was intended to take place in restaurants, Saudi-based food delivery app Lugmety is bringing the experience straight to your home.

The company was the official sponsor of InFlavour, Saudi Arabia’s top F&B event that was held in Riyadh from Oct. 29-31. Lugmety’s CEO and co-founder, Khaled El-Moselhy, told Arab News what it takes to make it in the food delivery industry.

Founded in 2017 by Faisal Sadagah and El-Moselhy, the company entered the market “in a disruptive manner,” the CEO said, by providing delivery services exclusively from fine-dining establishments and then eventually offering dishes from more accessible restaurants and chains.

“Initially, we had a lot of pushback. A lot of people said that they didn’t see the point of having fine food or fine dining at home. It was more of a thing that you go out too,” he said.

But the company grew in popularity after customers discovered they could access their favorite meals.

“The first year was just a proof of concept. It was just a website until we saw some traction and then we invested. We went all in and we invested in an app and it’s been great ever since then,” he said.

Now, the app offers much more than just restaurant deliveries, but also groceries, personal care items and features for table bookings. It has also expanded its services across the Middle East.

However, creating customized fine dining experiences is not all Lugmety is about. What sets them apart, the CEO says, is their commitment to quality delivery services, from level of control to monitoring various touch points.

He added: “It’s a vetting process. So (when delivery personnel) register, they have to come in, we interview them and we also actually train them before they’re allowed to deliver orders. Also on the same end, our partner restaurants — we also train them on the way we operate.

“It’s not a standard operating model that goes across delivery apps. We’re a bit more meticulous in the way we do things, and that helps the process, helps the end client and consumer get a quality service. And that’s, I think, the main differentiating point.”

As Riyadh grows to be a global food hub, hosting international level restaurants such as Wolfgang Puck’s Spago and the UK’s award-winning Nozomi, boasting elegant and elevated experiences for diners in the Kingdom, it seems at times that innovation can go no further.

“The marketing is going exponentially, especially in Riyadh, more than Jeddah. The fine or premium dining scene is exploding, and what you can expect to see is a lot more solutions-oriented or solutions focused on delivering these services to the fine dining (market),” El-Moselhy said.

“The F&B suppliers are focused on the mass market. I think the client behavior is shifting where they’re looking for more … focused solutions and delivering actual authentic flavors and authentic brands instead of just globalized brands.”

He added that the COVID-19 pandemic also bolstered these changes. Being stuck at home drove people to try different things instead of ordering fast food.

About 80-90 percent of Lugmety’s partners are local, which is what drove the app’s success.

“We really found that to be our calling card in this industry. It helped us support the local business, and in turn, they supported us because the word of mouth is basically what helped Lugmety grow,” he said.

In continuing their efforts to support locals, it was important for the entrepreneurs to sponsor InFlavour, a government-backed expo that plays an integral role in bridging Saudi food production ecosystems with worldwide partners.

“We are also one of the few F&B aggregators in the Kingdom that are literally bred and born through Saudi Arabia … we like to show our support and we like to be part of the future vision driving the country and driving the F&B industry,” El-Moselhy said.

“Egyptian cuisine has been around for many centuries. Lebanese cuisine is well known around the world, and great Syrian cuisine. It’s only a matter of time before Saudi cuisine is the same. And I think events like this and the explosion of F&B restaurants and F&B fine-dining will put more of a spotlight on local cuisine.”


Healthcare must be ‘proactive’ says Hevolution exec

Updated 20 December 2025
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Healthcare must be ‘proactive’ says Hevolution exec

  • Princess Dr. Haya bint Khaled bin Bandar Al-Saud spoke to Arab News at a presentation of its second Global Healthspan Report

RIYADH: Healthcare needs to shift to a global model that targets preventing disease rather than treating it, a senior executive from the Saudi-funded Hevolution Foundation told Arab News.

The senior vice president of research of Hevolution, Princess Dr. Haya bint Khaled bin Bandar Al-Saud, spoke to Arab News at a presentation of its second Global Healthspan Report at the nonprofit’s headquarters in Riyadh’s KAFD on Wednesday.

“People have to be aware, healthcare has to change its way of thinking, because it’s a must,” she said. “We cannot be reactive anymore, we have to be proactive.

“And this has to start earlier in the education of health professionals, and third, someone needs to take this to the global agenda. The general public needs to know that this is a reality.” 

Launching its report, Hevolution called for urgent global action to treat healthy aging as an economic imperative, where prevention, not disease, drives prosperity.

The organization focuses on healthspan research, or extending the healthy human lifespan.

The findings of the report centered around five main areas; rising awareness and public demand, breakthrough science and new therapies, AI and data revolution, investment momentum and gaps and economic and policy imperatives.

The report detailed the momentum of a new healthspan era where science, technology and public awareness are converging, but momentum alone is not enough.

Al-Saud explained that achieving equitable and evidence-based progress would require coordinated leadership from scientists, policymakers and investors alike.

“Today, science and societal cause has to be integrated, meaning the public needs to know that everything that we are investing in is for the general population, not just on a local level but on a global level,” she said.

The report surveyed 23 countries on the awareness of healthspan, which found that two-thirds of healthcare professionals now receive patient inquiries about healthspan interventions at least once a month, with one-third reporting them weekly.

Al-Saud highlighted that the report also found that 80 per cent of citizens believed governments should fund preventive care programs, while 39 per cent expressed concern about inequality in access.

“Awareness is the most important thing. This subject touches every single one of us, every single one of us has a story that this relates to, whether a grandparent, sick parent, or us,” she said.

Under artificial intelligence the report found that 74 per cent of experts believe AI will transform healthspan R&D and healthcare delivery, yet 26–30 per cent remain opposed to AI in diagnostics, reflecting an ongoing trust and ethics gap.

The report detailed that 59 per cent of investors cite lack of awareness as the top barrier while 46 per cent point to limited experts, unclear evidence and weak regulatory frameworks.

“Between 2022 and 2024 the investments in healthspan has doubled, it’s estimated to be $7 billion invested in finding interventions in healthspan globally,” Al-Saud said.

Investment in healthspan reached $7.33 billion in 2024, up from $3.48 billion the previous year. The average deal size has grown 77 per cent since 2020, signaling maturing confidence in the sector.

“Hevolution Foundation remains the world’s largest philanthropic backer of aging biology and healthspan science, with $400 million allocated in over 230 grants, 25 partnerships, and four biotech ventures,” Al-Saud said.

According to a report from Hevolution, expanding could deliver up to $220 billion annually in productivity gains, and every $1 invested in prevention could yield $16 in returns.

“We always want to support scientists but the end-consumer is the general public,” Al-Saud said.

Hevolution has remained true to its mission since its foundation; to extend healthy human lifespan for all, mobilizing the science, innovation and investment needed to make healthier longer lives a shared global reality.

Established by royal decree in 2018 and launched in 2021, Hevolution Foundation is a non-profit organization that focuses on accelerating independent research and entrepreneurship in the emerging field of healthspan science.

Headquartered in Riyadh, Saudi Arabia, with a North American hub in Boston, the foundation says it has plans for further international expansion, and has set key goals and targets to advance its vision and mission.