JLL bolsters Saudi presence with regional HQ at KAFD

JLL’s President and Global CEO Christian Ulbrich, and Gautam Sashittal, CEO of KAFD. The move to KAFD is part of JLL’s commitment to expanding in Saudi Arabia.
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Updated 30 October 2023
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JLL bolsters Saudi presence with regional HQ at KAFD

JLL, a professional services firm specialized in real estate, investment management, and development consultancy services, has announced the establishment of its regional headquarters at the King Abdullah Financial District in Riyadh.

The strategic move to the heart of the capital’s new Central Business District was unveiled at the 7th Future Investment Initiative in Riyadh, where JLL’s President and Global CEO Christian Ulbrich outlined strategies and precautions that must be employed to navigate the current global real estate market. The move is part of the company’s broader commitment to strengthening JLL’s presence in Saudi Arabia.

Situated in the heart of the Saudi capital, KAFD is home to 95 buildings designed by 25 world-leading architectural firms. It spans 1.6 million square meters and features state-of-the-art office space, world-class facilities, and iconic luxury residences. KAFD aims to transform how urban communities live, work, and play. Located just a 22-kilometer drive from King Khalid Airport, KAFD is owned and managed by the King Abdullah Financial District Development and Management Company.

Ulbrich made the announcement on Day 2 of FII in the presence of Gautam Sashittal, CEO of KAFD; James Allan, CEO of JLL Middle East and Africa; and Saud Al-Sulaimani, country head of JLL Saudi Arabia.

The announcement of the regional headquarters at KAFD, currently the largest LEED for Neighborhood Development Stage 2 platinum certified project globally, brings JLL one step closer to fulfilling its own sustainability targets and is in line with the Kingdom’s sustainable vision to decarbonize its built environment. Scheduled for completion in early 2025, KAFD is also setting a new industry benchmark as the world’s largest certified and sustainable urban quarter.

Ulbrich said: “Saudi Arabia plays a vital role in accelerating JLL’s long-term and continued growth in the region, and in close collaboration with stakeholders in the Kingdom, we aim to elevate the standards of real estate services here and beyond. The growth trajectory of JLL in Saudi Arabia over the past decade has been phenomenal, bringing continued success to the company and maximizing value for our clients.”

Sashittal said: “We are excited to welcome JLL to KAFD’s vibrant community of business leaders and economic powerhouses from across the region. JLL’s role in revitalizing this iconic project, from master planning to construction, handover, and operations, has been instrumental in attracting leading industry titans from across sectors to expand their regional operations in KAFD under the nurturing RHQ ecosystem. As Saudi Arabia continues to develop new non-oil growth engines, KAFD’s state-of-the-art infrastructure, smart city solutions and exceptional customer service will be pivotal in accelerating the growth ambitions of a wide range of businesses in the region.”

Hassan Alduhaim, senior adviser at the Ministry of Investment, said: “The RHQ Program enables multinational companies like JLL to enter the thriving, growing economy of Saudi Arabia, as well as the wider MENA region. These companies, as well as their talent and families, will benefit from a favorable and predictable business environment and an excellent quality of life.”

As one of the first real estate consultancies to establish itself in Saudi Arabia more than a decade ago, the establishment of a regional HQ marks a significant milestone in JLL’s expansion and growth strategy in the Kingdom.

JLL currently has more than 450 employees in the Kingdom and will continue to invest in developing local talent. The company has advised some of the Kingdom’s biggest real estate developments and giga-projects including the KAFD, Prince Mohammed Bin Salman Non-Profit City, and other landmark projects by the Diriyah Gate Development Authority.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.