Riyadh Fashion Week merges AR tech and design with TASAWAR exhibition

Exhibition was held from Oct. 21 to 24 at the King Abdullah Financial District, as part of Riyadh Fashion Week. (Supplied)
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Updated 25 October 2023
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Riyadh Fashion Week merges AR tech and design with TASAWAR exhibition

  • Ministry of Culture and Saudi Fashion Commission collaborate with Snapchat to unveil first-of-its-kind show with technology

DUBAI: Saudi Arabia’s Ministry of Culture and the Saudi Fashion Commission, in collaboration with Snapchat, recently launched TASAWAR, an augmented reality exhibition that merges design and technology.

The exhibition featured collections from five Saudi designers — Hekayat, Hindamme, ArAm, Abadia, and KAF by KAF — and was held from Oct. 21 to 24 at the King Abdullah Financial District, as part of Riyadh Fashion Week.

“The Ministry of Culture is dedicated to enhancing collaboration between the public and private sectors in addition to driving cultural exchange,” said Noha Kattan, deputy minister of national partnerships and development, in a statement.

“The TASAWAR exhibition, which is considered a key outcome of our strong partnership with Snap Inc., marks a significant stride forward in enhancing the national cultural scene and propelling the fashion industry into new horizons by integrating it with the world of technology,” she added.

TASAWAR, which means “imagine” in Arabic, aimed to immerse visitors in the world of fashion through technology by featuring designer showrooms, virtual runways, dress try-ons, and headpiece selfie lenses.

The experiences were aimed at enhancing real-life experiences through the use of technology, instead of replacing them with virtual reality.

TASAWAR also featured panel discussions led by its content partner, Chalhoub Group, which included “A Thriving Fashion Landscape in KSA”, “The Future of Fashion in KSA” and “Fusing Creativity and Technology: The Future of Design.”

Snapchat is popular in Saudi Arabia with more than 85 percent of users in the Kingdom interacting with its lenses daily.

“Snapchat, deeply ingrained in the daily lives of Saudis, boasts over 22 million monthly users who use the platform to easily and authentically connect with those who matter most to them,” said Abdulla Alhammadi, regional business lead at Snap Inc.

“This responsibility drives us to give back to the community and actively support the flourishing local talent, the dynamic creative scene, as well as the booming business ecosystem,” he added.

Through TASAWAR, Snapchat aims to empower “the next generation of Saudi designers and brands that are leading the way in the digital transformation at play in Saudi Arabia by leveraging our AR technology and our ecosystem of local partners and creators,” Alhammadi said.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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