RIYADH: NEOM Media and Hakawati Entertainment have announced a strategic partnership to produce up to nine feature films and establish a production services division in NEOM, further accelerating the growth of Saudi Arabia’s film industry.
The partnership with Hakawati, a leading Saudi-based film, TV and literary management company, will localize screen production activities across future NEOM productions, according to a statement.
By using NEOM Media’s infrastructure, including high-end soundstages, diverse shooting locations and extensive production support, the collaboration will enable high-quality content creation, it said.
Two of the nine films are set to go into production in the first half of next year and further projects are under review.
Hakawati plans to establish an operational presence within NEOM’s media hub by creating a production services division designed to meet the needs of international, regional and local productions. This will be supported by Hollywood-level talent and significant financial investments.
The partnership will also help the sector’s evolution into a creative industries hub, while streamlining project execution and elevating filmmaking standards.
Michael Lynch, sector head of entertainment, culture and media at NEOM, said: “This partnership with Hakawati marks an important milestone in our shared commitment to advancing Saudi Arabia’s media industry … (and) reinforces our position as a center for innovation and growth, reflecting the industry’s confidence in our vision.
“Together, we are poised to unlock significant opportunities, drive the Kingdom’s creative ambitions forward and establish a world-class media ecosystem.”
Hakawati CEO Osama Al-Khurayji said: “While film and television production remain at the heart of our business, this partnership goes beyond content creation. Together with NEOM, we are committed to building a sustainable, world-class filmmaking ecosystem that will not only support our industry’s expansion but also contribute to Saudi Arabia’s ambitious vision of becoming a global leader in entertainment and media.”
The partnership will also focus on developing Saudi talent through multidisciplinary programs and workshops that provide intensive training, shadowing opportunities and job placements for the local and international media markets.
A Hakawati community will be established at NEOM in early 2025, in collaboration with NEOM Media’s industry learning department, to support talent development.
Also, a working group will identify and implement at least three new training programs by the end of 2025, ensuring ongoing opportunities for Saudi creatives.