NEOM, Maysalward to strengthen young gaming talent with launch of NEOM Game Dev Challenge

The pilot program has just begun with the goal of empowering the next generation of game developers in the Kingdom, starting in Riyadh. (Supplied)
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Updated 01 October 2023
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NEOM, Maysalward to strengthen young gaming talent with launch of NEOM Game Dev Challenge

RIYADH: NEOM, the global development taking shape in northwest Saudi Arabia, has joined forces with Maysalward, the pioneering mobile game studio from the Middle East, in an exciting collaboration to launch the NEOM Game Dev Challenge.

The pilot program has just begun with the goal of empowering the next generation of game developers in the Kingdom, starting in Riyadh.

The initiative is designed to harness the burgeoning talent pool of youth within Saudi Arabia, targeting students aged between 15 and 17. The NEOM Game Dev Challenge offers a unique platform for students to embark on a journey of learning, designing, developing, and ultimately launching their own mobile games, and supports Saudi Arabia’s progress as a regional game development hub in line with Vision 2030’s economic diversification goals.

Maysalward, a mobile game studio founded in 2003, has consistently led the charge in mobile gaming innovation, boasting a portfolio of captivating games and a legacy of nurturing young talent. The studio was named among the top 30 developers and publishers in the Middle East and North Africa region by Pocket Gamer in 2022, while its founder scooped the award for Mobile Game Legend in 2023.

Nour Khrais, founder of Maysalward, said: “Partnering with NEOM for this transformative initiative is a significant step. Our shared vision is to empower the next generation of game developers in Saudi Arabia. With the rapid growth of mobile phone ownership among the youth, now is the opportune moment to harness and nurture their potential. I’m personally thrilled to be a part of kickstarting this groundbreaking project in Saudi Arabia.”

The vision of building a future-focused community in NEOM harmonizes with Maysalward’s commitment to education and innovation. The NEOM Game Dev Challenge will offer students a blend of hands-on experience and academic enrichment to transfer knowledge and accelerate Saudi Arabia’s mobile gaming landscape.

Wayne Borg, managing director of media industries, entertainment, and culture at NEOM, said: “Our partnership with Maysalward highlights NEOM’s commitment to nurturing youth and fostering digital innovation in Saudi Arabia. The NEOM Game Dev Challenge aims to spark transformation, fueling the creativity of the Kingdom’s young talents and driving our mission to become an elite global media hub for game development.”

Students will have the unique opportunity to benefit from mentorship by the Maysalward team, ensuring they receive technical guidance and invaluable insights into the global gaming market. The program will conclude with an award ceremony for the students and their parents, set to take place in Riyadh in December.

The winning team’s school will be awarded a NEOM Gaming Mini-Lab featuring a combination of hardware and software for students to work on game projects, further encouraging innovation and growth within the mobile game development industry in Saudi Arabia.


Minzal brings Saudi traditions to life in Diriyah

Updated 07 January 2026
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Minzal brings Saudi traditions to life in Diriyah

  • From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’

RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.

“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery. 

In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief. 

Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.

“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News. 

Minzal continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. (AN photo by Haifa Alshammari)

“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."

Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities. 

Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”

Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.

Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.

“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”

He explained that archery was historically part of daily life, used for protection and hunting. 

Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.

Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.

“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”