‘People, planet and prosperity’ top the agenda as Saudi Arabia hosts World Tourism Day celebration

A picture taken on February 3, 2023 shows a man walking around Ancient Nabataean carved tombs at the archaeological site of al-Hijr (Hegra), near the northwestern Saudi city of al-Ula. (AFP/File)
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Updated 27 September 2023

‘People, planet and prosperity’ top the agenda as Saudi Arabia hosts World Tourism Day celebration

  • More than 500 government officials and industry leaders from 120 countries are in Riyadh from September 27 to 28
  • Saudi Arabia is the chair of the UNWTO Executive Council for 2023 and host of its Middle East headquarters

RIYADH: Since it fully opened its borders to visitors, launched a flexible e-visa system, and began developing a wide range of luxury, heritage and adventure-holiday attractions, Saudi Arabia has reinvented itself in just a few short years into a major emerging tourism market.

The Kingdom is therefore seen by many as the natural choice to host a number of events to mark World Tourism Day 2023, an international day (Sept. 27) that was established by the UN World Tourism Organization (UNWTO) to celebrate the power of the sector to help bridge cultures.

This year’s meetings and discussions, which will be hosted by Riyadh on Sept. 27 and 28, will address the challenges and opportunities for the industry, under the organization’s core themes of “people, planet and prosperity.”

Saudi Arabia is chairing the organization’s executive council this year, and Riyadh is home to its first regional office in the Middle East, which positions the Kingdom as an important ambassador for tourism in the region.

More than 500 government officials will join experts and industry leaders from 120 countries at the events, which will examine the ways in which the sector is recovering from the economic blows of the COVID-19 pandemic, and responding to calls for greater environmental and social sustainability.

“We have a historic opportunity to chart a new course for the global tourism sector, centered on sustainable development, job creation and economic resilience,” said Ahmed Al-Khateeb, the Saudi minister of tourism.

“Tourism — as a catalyst for change — fosters mutual understanding, builds bridges, and safeguards cultural heritage and environmental conservation, contributing to a more harmonious world.

“World Tourism Day 2023 is an important platform for the world to celebrate the sector’s successes and explore solutions to its challenges. Saudi Arabia is honored to host this esteemed occasion and we look forward to welcoming tourism leaders from the public and private sectors to Riyadh.”

According to organizers, this year’s event is set to be the biggest and most impactful World Tourism Day in the 43-year history of the event.

In addition to Al-Khateeb, other speakers will include UNWTO Secretary-General Zurab Pololikashvili, Saudi Minister of Investment Khalid Al-Falih, Vice Minister of Tourism Princess Haifa bint Mohammed, Spain’s Secretary of State for Industry, Trade and Tourism Rosa Ana Morillo Rodriguez, South Africa’s Minister of Tourism Patricia de Lille, Croatia’s Minister of Tourism and Sports Nikolina Brnjac, and Turkiye’s Minister of Culture and Tourism Mehmet Ersoy.

The list of speakers also includes Pansy Ho, the secretary-general of the Global Tourism Economy Forum, and the CEOs of a number of companies and organizations, including Ibrahim Koshy of Saudi Arabian Airlines, Pierfrancesco Vago of MSC Cruises, Greg Webb of Travelport, Ritesh Agarwal of OYO, Julia Simpson of the World Travel and Tourism Council, and Matthew Upchurch of Virtuoso.

“This World Tourism Day, we focus on the vital need to invest in building a more sustainable sector for people, planet and prosperity,” said Pololikashvili.

“The day also makes clear why UNWTO underscores the need for investment in education and for greater innovation as the foundations for long-term growth and transformation. This year’s official celebration in Saudi Arabia reflects how tourism is being embraced to diversify economies and generate opportunities for all.”

The rapidly growing Saudi tourism industry is driven by the government’s Vision 2030 social reform and economic diversification agenda. The sector is expected to account for 10 percent of the Kingdom’s gross domestic product by 2030, creating 1.6 million jobs.

Tourism is one of the biggest drivers of economic growth worldwide and is forecast to contribute $9.5 trillion to global GDP this year alone, according to the World Travel and Tourism Council.

This is in line with UNWTO forecasts that tourism is on track to recover to between 80 and 95 percent of pre-pandemic levels this year, and to exceed 2019 levels in 2024.

This is very good news for national economies in both traditional and emerging tourism markets, as the sector not only provides a wealth of employment and business opportunities, it also plays an important soft-power role in promoting cross-cultural understanding.

“Tourism is a powerful force for progress and mutual understanding,” said Antonio Guterres, the UN secretary-general. “But to deliver its full benefits, this force must be protected and nurtured.

“On this World Tourism Day, we recognize the vital need for green investments to build a tourism sector that delivers for people and planet. So let us all do more to harness the full potential of sustainable tourism. Because investing in sustainable tourism is investing in a better future for all.”

The two-day event in Riyadh will focus on three subthemes: mutual understanding, economic sustainability and social prosperity.

Day one, during which delegates will explore “Tourism and Green Investments,” will include panels on the power of tourism in building bridges, investing in human capabilities, the potential of less-visited destinations, the challenges in achieving a sustainable future and the potential solutions, bridging the innovation gap, and powering entrepreneurship.

In the evening, Saudi Arabia’s UNESCO World Heritage Site of Diriyah, north of Riyadh, will host a gala dinner in celebration of World Tourism Day.

The second day will include the “Tourism Leaders Forum,” under the theme “Tourism for People, Prosperity and Intercultural Dialogue,” and a session focusing on the public-sector that will explore options for a sustainable and green future for the industry.

In addition, a private-sector session will look at “seamless end-to-end travel,” with a view to developing the infrastructure, legislation and services needed for mass-transit networks worldwide that promote ease and comfort of travel.

There will also be a handover session during which Saudi Arabia will pass the baton to next year’s host nation, Georgia.

The wider aim of the event, organizers say, is to foster global collaborations, explore opportunities, strengthen the resilience of the tourism sector, and work toward an investment-led and sustainably focused future for the industry.

Delegates will have the opportunity to explore innovative approaches to tourism, consider success stories and best practices that integrate tourism with green investment, and learn how the sector can be promoted as a means of bridging cultures.

Investment in tourism and infrastructure in Saudi Arabia has grown rapidly since the country opened its borders more widely to foreign tourists in 2019 and introduced its e-visa system.

The Kingdom’s Ministry of Tourism was established in 2020 to bring the sector to the forefront of the Vision 2030 agenda, with the aim of creating 1 million jobs for citizens, and enabling and accelerating sustainable growth through future-focused policies.

Authorities in the Kingdom say that, guided by data, they are pursuing investments and talent-development programs to attract industry-leading partners. They have set a target of welcoming 100 million foreign visitors by 2030 and boosting the contribution of the sector to GDP from 3 percent to 10 percent during that time.

Tourism projects are under development or construction in several parts of the country, including a chain of luxury resorts along the country’s western coast known as the Red Sea project, and the island of Umluj, which is known as “the Maldives of Saudi Arabia” thanks to its crystal-clear waters and white sand beaches.

Other areas being targeted include the mountainous Asir region, a prime location for outdoor sports and adventure activities, and the ancient desert region of AlUla, site of many archaeological treasures including the UNESCO World Heritage site of Hegra and the “Journey Through Time” master plan, a living, breathing museum and cultural-heritage hub.

On Monday, Saudi Crown Prince Mohammed bin Salman launched the masterplan to develop a new project in Soudah to present a new face of luxury mountain tourism. Soudah Peaks will see a luxury mountain tourism destination set 3,015 meters being created above sea level on Saudi Arabia’s highest peak.

The project will be executed by Soudah Development, a company owned by Public Investment Fund, Saudi Arabia’s sovereign wealth fund, that is driving the development of Soudah and parts of Rijal Almaa in Asir.

The growing investment in tourism and the resulting increase in visitors is good news for key players in the Saudi hospitality industry, who have been working to expand their offerings to meet booming demand for accommodation, dining, activities and relaxation.

“The Kingdom’s identity as the heart of the Arab and Islamic worlds, its leading investment capabilities, and its strategic geographical position all play a significant role in supporting Saudi Arabia on its journey to become a global tourism destination,” Richard Johnson, the general manager of Al-Faisaliah Hotel in Riyadh, told Arab News.

“World Tourism Day, held in Riyadh, will offer a prime opportunity to showcase the Kingdom’s progress to this end, where travel and tourism industry leaders from around the world will gather and witness how the nation proactively connects Saudis with the world, builds bridges between cultures, nurtures hospitality talent, and creates investment opportunities for the international community.”

Saudi Arabia leads Arab condemnation of targeting of civilians in northern Gaza

People mourn at Al-Shifa hospital in Gaza City, over the body of a Palestinian killed.
Updated 01 March 2024

Saudi Arabia leads Arab condemnation of targeting of civilians in northern Gaza

  • Israeli troops fired on a large crowd of Palestinians racing to pull food off an aid convoy in Gaza City on Thursday, witnesses said
  • More than 100 people were killed in the chaos, bringing the death toll since the start of the Israel-Hamas war to more than 30,000

RIYADH: Saudi Arabia strongly condemned and denounced the targeting of defenseless civilians in the northern Gaza Strip, the Kingdom’s foreign ministry said on Thursday.

Israeli troops fired on a large crowd of Palestinians racing to pull food off an aid convoy in Gaza City on Thursday, witnesses said.

More than 100 people were killed in the chaos, bringing the death toll since the start of the Israel-Hamas war to more than 30,000, according to health officials.

The ministry affirmed the Kingdom’s categorical rejection of international humanitarian law violations by any party and under any pretext.

The Kingdom renewed its call on the international community to take a firm stance by making Israel respect international humanitarian law, immediately open safe humanitarian corridors, allow the evacuation of the injured, and enable the delivery of relief aid and medical equipment without restrictions to mitigate the humanitarian catastrophe and prevent an escalation of it.

The Kingdom also repeated its call for an immediate ceasefire to prevent further innocent civilian casualties.

The UAE on Thursday also strongly condemned the military targeting thousands of Palestinians in Gaza Strip who were awaiting the arrival of humanitarian aid and called for an independent and transparent investigation into the incident, while demanding accountability for those responsible, Emirates News Agency reported.

In a statement, the Ministry of Foreign Affairs expressed its “deep concern about the escalating humanitarian catastrophe” in the Gaza Strip, which threatened to claim more innocent civilian lives.

It also emphasized that the immediate priority was to halt the escalation of military operations and establish an immediate ceasefire.

The ministry reiterated the UAE's position, which calls for the protection of innocent civilians and the facilitation of immediate, safe, long-term, and unhindered delivery of relief and humanitarian aid.

It also emphasized the importance of preventing a regional spillover, which could lead to further violence, tension, and instability.

The ministry urged the international community to support all efforts to achieve a comprehensive and just peace based on a two-state solution that included an independent Palestinian state.

Kuwait also denounced Israel’s actions, labeling them a “war crime”, Kuwait News Agency reported.

The country’s foreign ministry reiterated Kuwait's call for an immediate ceasefire and unimpeded access to humanitarian aid in the Strip as well as its unequivocal rejection of Israel's systematic targeting of innocent civilians.

The ministry also urged the international community, and the UN Security Council, to provide protection to the Palestinian people as well as humanitarian workers operating in the Palestinian territories.

UN Secretary-General Antonio Guterres condemned the deadly incident, and United Nations spokesman Stephane Dujarric said the events “need to be investigated.”

The Roman legionaries who pushed into Arabia all the way to Mada’in Salih

Updated 29 min 56 sec ago

The Roman legionaries who pushed into Arabia all the way to Mada’in Salih

  • A British Museum exhibition showcases the lives of people who formed one of the most famous armed forces in the world
  • In the late 2nd century, a detachment of Third Cyrenean Legion was deployed to the conquered Nabataean town of Hegra

LONDON: Anyone who has watched the 2000 movie “Gladiator” will have a vivid, if not necessarily wholly accurate, idea about what life must have been like for the legendary legionaries who imposed Rome’s will upon much of the Mediterranean and beyond for half a millennium.

In the movie, Russell Crowe plays Maximus Decimus Meridius, a Roman general who falls victim to imperial politics after defeating the Germanic tribes of northern Europe. Betrayed, he ends up having to fight for his life as a gladiator in the Colosseum.

But as a new exhibition at the British Museum in London makes clear, life for the soldiers of Rome between about 30 BCE and 476 CE was not all about bloody battles with marauding barbarians.


• The exhibition, ‘Legion: Life in the Roman army,’ can be viewed at the British Museum in London until June 23.

“The story of the Roman army is more than just pitched battles and war,” said Sir Mark Jones, interim director of the British Museum.

The exhibition, entitled “Legion: Life in the Roman army,” “is a chance to show different perspectives and showcase the lives of the men, women, and children who formed one of the most famous armed forces in the world.”

The exhibition features 200 fascinating artefacts, “iconic Roman military objects alongside contemporary evidence of the real lives of men, women, and children in forts and frontiers across the empire.”

The world’s only intact legionary shield, unearthed at the site of the ancient city of Dura-Europos, on the banks of the Euphrates in Syria. (Photo credit: Yale University Art Gallery)

These include the world’s only known intact legionary shield, on loan Yale, the oldest and most complete classic Roman segmental body armor, recently excavated on a battlefield at Kalkriese in Germany; a cavalry mask helmet found in England; and a dragon standard unearthed in Germany.

But as fascinating as the exhibition is, it fails to tell the story of the legionaries who pushed further south into Arabia than many have previously realized — a story revealed by the discovery and excavation over the past 15 years by a joint French-Saudi archaeological team of a fortified camp on the very edge of the Roman empire.

The Roman historian Strabo described a disastrous expedition that penetrated as far south as modern-day Yemen in 25-24 BCE, but no archaeological evidence of this has been found, despite the reported loss of the large force led by Aelius Gallus, a Roman general from Egypt.

A copper alloy Roman legionary helmet from the British Museum exhibition. (Photo credit: British Museum)

The tale told by the stones and inscriptions at Hegra is the story of the men of Legio III Cyrenaica — the Third Cyrenean Legion. Thought to have been founded in Egypt by Mark Antony, in the early first century BCE the legion was transferred to the newly established Roman frontier province of Arabia, created after the annexation of the Nabataean Kingdom in 106 AD.

Here, it was based at Bosra, in the south of modern-day Syria. But at some point in the later 2nd century, a detachment of the legion was dispatched to police the conquered Nabataean town of Hegra, known in modern times as Mada’in Salih, which today is a UNESCO World Heritage site north of the Saudi town of AlUla.

There, a fort was built on the plateau on the southern edge of the town, in the lee of a hill on which a citadel was also constructed.

The first evidence of the presence of Roman troops emerged slowly, in inscriptions on stones used for building first found in the vicinity of Hegra as early as the 1970s.

Part of the southern perimeter wall of the Roman fort at Hegra. (Photo credit: Zbigniew T. Fiema)

“These found in the Hegra fort and by the southeast gate of the town could be identified as commemorative inscriptions left by still living soldiers,” said Zbigniew Fiema, an archaeologist from the University of Helsinki who is part of the Saudi-French Mada’in Salih Archaeological Project.

“The epigraphic customs of antiquity were characterized by something which we nowadays can identify with Facebook practices, because they often present simple yet informative messages — ‘Hello, I am here; I have done this and that.’

“The preservation of someone's name through an inscription was very important in antiquity. Also, ancient inscriptions are often invocations to deities, thanking or asking for protection.”

Written in Greek or Lartin, more than 14 inscriptions have been found, some of which bear witness to the presence of soldiers from Legio III Cyrenaica.

Several of the men who recorded their names for posterity describe themselves as “stationarii,” soldiers whose duties would have included monitoring travelers coming and going through the gates of Hegra, acting as a police force and maintaining highway security on what would have been an important stop on the imperial postal and transport system in Arabia.

Hegra (Mada’in Salih) monumental inscription dedicated to Imperator Marcus Aurelius in the Roman province of Arabia. (Wikimedia Commons)

Many of the inscriptions appear to be giving thanks to Hammon, a god worshipped in Libya and Upper Egypt and assimilated with the Roman deity Jupiter for successfully completed missions.

Some are etched into stone. But one of the longest is a Latin inscription painted in black, which somehow has survived, having endured the elements for over 1,800 years.

It begins: “To Our Jupiter Best and Greatest Hammon, and for the health of Our Lords the Emperors, and to the holy goddess Minuthis and the Genius of the Third Legion Cyrenaica, good fortune!”

It names five men — “Lollius Germanicianus the senatorial legate … Bennius Plautianus centurion and the soldiers’ friend … Flavius Saianus decurion, an excellent man, Flavius Nicomachus soldier of the legion, from the centuria of Aurelius Marcus, and Antonius Maximus Eros, from the centuria of Ancharius Secundus, stationarii” — all of whom “give thanks to the genius of the gate.”

A fearsome dragon standard found in Germany. (Photo credit: Koblenz Landesmuseum)

Some inscriptions are much shorter: “Remember Komodos!” beseeches one Greek inscription, found on a stone reused in a gateway built in the late 2nd or early 3rd century. An inscription on another re-used building block reads “Remember Ulpis, the camel-rider!”

The fort at which some of these men would have been stationed — built to a standard Roman army design and complete with perimeter walls, barracks, two gates, corner towers and possibly a small bathhouse, or heated room — is thought to have been one of the earliest military structures in Roman Arabia.

Excavated over several seasons since 2015, the fort has yielded a wealth of information and artifacts testifying to the Roman presence in Arabia, including numerous ceramics, often from the Mediterranean, bronze artefacts, more than 150 Roman and Nabataean coins, and pieces of what are thought to be horse harnesses and armor.

Part of the recently unearthed Roman fort in Hegra. (Photo credit: Zbigniew T. Fiema)

Also found were the butchered bones of animals that provided the garrison with meat — cattle, camel, donkey, horse, sheep and goat.

What isn’t clear is where the Roman soldiers were from.

“Some names indicate that their bearers originated in the Roman East, for example Syria, but some of these soldiers could have come from all over the world,” said Dr Fiema.

“We really do not know. However, since the units mentioned in these inscriptions are often attested for a long time as stationed in the Roman East, it will be reasonable to assume that the soldiers were often locals, drafted or volunteered in the Eastern provinces.”

A map of the Roman Empire shortly after Trajan's conquests of the kingdom of Nabataea, including Hegra in the interior. The province was soon reduced back to the line of limes Arabicus. (Wikimedia Commons: Tataryn)

The main significance of the discovery of the Roman fort at Hegra is “the solid confirmation of what we have suspected before that this part of the Hijaz was definitely a part of the Roman province of Arabia, and thus of the Roman Empire, and that the Roman presence was not ephemeral.

“We know that the 2nd century was a time of particularly intensive Roman activities in Arabia and in the Red Sea region. Also, at this point of time, we know that the Roman military presence in that part of Arabia extended at least until the end of the 3rd century.”

Prior to the discovery of the fort at Hegra, it was thought that the legions had advanced no further south into Arabia than the head of the Gulf of Aqaba.

“Scholarly hypotheses postulating that the northwest Hijaz was a part of the empire existed already in the late 20th century,” said Fiema.

“But the discovery of the Roman fort, and the Latin inscriptions, in Hegra have indeed confirmed the validity of these early hypotheses.

A cavalry helmet in the form of an Amazon. (Photo credit: British Museum)

“Unfortunately, most of the maps of the Roman Empire, which are published in school textbooks and scientific works, still show the border of the empire coterminous with that of the modern state of Jordan.”

So far, it is not known exactly when the Roman legions abandoned the Hijaz, or why.

Fiema has little doubt that archaeological evidence that the Romans advanced even further south into Arabia, as testified to by Strabo, remains to be unearthed.

“One should expect that intensive archaeological exploration of the Arabian Peninsula should bring more information on the Roman presence.”

There is some evidence that Roman legions may even have made it as far south as the Farasan Islands in the Red Sea off southwest Saudi Arabia.


The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world



Jazan’s Al-Qahar Mountains once underwater, study reveals

Updated 29 February 2024

Jazan’s Al-Qahar Mountains once underwater, study reveals

RIYADH: Saudi Arabia’s Al-Qahar mountains, about 130 km from Jazan in the Kingdom’s southwest, at one time formed the seabed in the region, geological studies have revealed.

Research carried out by Zaraq bin Issa Al-Faifi, a professor at Jazan University’s Department of Biology and College of Science, discovered fossils and structures from marine creatures, such as stone corals, showing the mountains had been underwater for hundreds of millions of years.

Sand and limestone formations are part of the sedimentary layers of various colors, Al-Faifi said. 

He highlighted the need for additional research on estimates of the time period, and the state of Al-Qahar Mountains during that era, and urged geologists and other experts to delve deeper into this section of the Sarawat Mountains.

Al-Qahar Mountains rise 2,000 meters above sea level, and are home to a wide variety of geological features, including striking conical shapes, distinctive sedimentary and limestone rock formations, deep canyons, and steep slopes. The mountains now contain several inhabited towns and cities.

Ancient artefacts, such as inscriptions and drawings, add to the mountains’ attractiveness for history buffs and mountaineers. 

The Saudi Geological Survey has said that the presence of fossils in Al-Qahar Mountains and other ancient environments can be proven through the study of sedimentary rocks and the fossils they contain.

Saudi economy minister receives WEF’s Borge Brenda

Updated 29 February 2024

Saudi economy minister receives WEF’s Borge Brenda

Saudi Minister of Economy and Planning Faisal Al-Ibrahim hosted President of World Economic Forum Borge Brenda in the Kingdom.
“We discussed the latest developments in the global economy and progress on several projects between the Kingdom and the forum as part of our strategic partnership, in addition to the preparations underway to hold the World Economic Forum Special Meeting on Global Collaboration, Growth and Energy for Development this April in Riyadh,” the minister tweeted on X on Thursday.

Heritage tent set up on historic Saudi pilgrimage route

Updated 29 February 2024

Heritage tent set up on historic Saudi pilgrimage route

RIYADH: A traditional cultural tent has been set up at Al-Ashar Pond, one of the largest and most significant historic sites along the Zubaida Trail pilgrimage route.

Situated in the heart of the Nafud desert, approximately 60 km south of Laynah heritage village in Rafha governorate, the Imam Turki bin Abdullah Royal Nature Reserve Development Authority initiative is part of the ongoing Zubaida Trail Winter Festival being held in Laynah.

Cultural sessions will feature discussions and talks led by specialists in historical and natural heritage, with the participation of several Saudi universities, the Heritage Commission, and the Saudi Geological Survey, along with workshops and practical demonstrations.

Al-Ashar Pond is one of the stops along Zubaida Trail (the Kufic Hajj route), completed during the reign of the Abbasid caliph, Harun Al-Rashid.

The site comprises the remains of 30 separate architectural units of various sizes and functions, arranged in a single row extending for approximately 3 km and around 600 meters wide.

The prominent feature of the station is its 65 m x 52 m rectangular pond with a depth of around 5 m. Inside, it contains stairs along its northern and southern walls.