Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate

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Updated 26 September 2023
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Abu Dhabi’s inaugural ‘Travel and Tourism Week’ set to drive economic impact for emirate

 

The Department of Culture and Tourism — Abu Dhabi is hosting Abu Dhabi Travel and Tourism Week from Sept. 25-30, a platform which brings together the emirate’s travel and tourism industry to foster growth and reinforce Abu Dhabi’s status as a global tourism hub. The initiative aligns with the emirate’s broader vision to welcome over 24 million visitors this year and further enhance the business and leisure tourism industries, driving economic impact to the UAE capital and beyond. 

The week starts with the first City Tourism Briefing event, followed by Abu Dhabi Business Events Forum, Abu Dhabi Wedding Show and the Future Hospitality Summit, leveraging the collective power of many tourism stakeholders from diverse industries, all contributing their expertise and insights to drive progress. 

Mohamed Khalifa Al-Mubarak, chairman of the Department of Culture and Tourism — Abu Dhabi, said: “The Abu Dhabi Economic Vision 2030 drives our ambitions to build a strong foundation of strategic partnerships that facilitate the establishment of the emirate as a thriving global hub for business, investment, and leisure travel. The Abu Dhabi Travel and Tourism Week is set to unlock new opportunities that reaffirm our commitment to positioning Abu Dhabi as a dynamic and sustainable hub for tourism. We look forward to fostering growth in the sector by accelerating high-potential industries such as gastronomy, aviation, and business events and welcome all of our partners and future collaborators to join us in our journey.” 

Abu Dhabi Travel and Tourism Week will advance the emirate’s tourism industry across a range of sectors, such as meetings, incentives, conferences and exhibitions events, hospitality, destination marketing, weddings, tourism strategy, and more. 

The platform joins a slate of DCT Abu Dhabi acceleration programs that are strategically designed to boost growth, elevate experiences, and reinforce the emirate’s status as a global culture and tourism hub — these include MICE industry incentive schemes such as Advantage Abu Dhabi and the Abu Dhabi Culinary Program.

Set to become an annual fixture on the calendar, each year Abu Dhabi Travel and Tourism Week will feature a mix of flagship and exclusive, one-off events.

The events for the 2023 edition include:

City Tourism Briefing — Sept. 25

Executives from across the tourism ecosystem, including aviation, travel, hospitality and retail sectors, in addition to government entities, took part in the City Tourism Briefing, which provided a platform for Abu Dhabi’s tourism sector to engage with industry stakeholders. The invitation-only forum hosted discussions on how to harness the latest innovations and trends to create a more resilient, inclusive, and sustainable future. The event also allowed DCT Abu Dhabi leadership to provide attendees with briefs on key initiatives, destination updates and upcoming plans.

Abu Dhabi Business Events Forum — Sept. 26-27

Returning for its third edition, ADBEF aims to be the foremost platform for the MICE industry in Abu Dhabi and the MENA region. The forum will facilitate the sharing of best practices, feature workshops delivered by professional MICE associations and keynote speakers, create social and networking opportunities, and foster the exploration of partnerships.

Abu Dhabi Wedding Show — Sept. 27-30

This inaugural event is set to be the premier platform for the destination wedding industry in Abu Dhabi and the MENA region, capitalizing on the emirate’s spectacular venues and infrastructure, natural beauty, and prestige as a must-visit location. The day will be dedicated to sharing best practices, learning from workshops led by professionals and members of Wedding Planner Associations, hearing from keynote speakers, and providing networking opportunities within the community.

Future Hospitality Summit — SEPT. 25-27 

FHS is an international platform where influential hospitality investment decision-makers gather to exchange knowledge, explore new partnerships, and shape the future of the hospitality sector. This event represents an evolution from the Arabian Hospitality Investment Conference and has been hosted in various emirates. This edition marks the first time it takes place in Abu Dhabi. 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.