Saudi Arabia’s Hia Hub lifestyle conference returns for third edition  

The conference will take place from Nov. 3-7 in Riyadh. (Supplied)
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Updated 21 September 2023
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Saudi Arabia’s Hia Hub lifestyle conference returns for third edition  

DUBAI: Saudi Arabia’s fashion and lifestyle conference Hia Hub is set to return for its third edition taking place from Nov. 3-7 in Riyadh’s JAX District.  

Hia Hub will host discussions, masterclasses, workshops, interactive exhibitions and live performances. 

Last year’s edition featured a lineup of 13 talks and panels along with three masterclasses led by leaders in fashion and beauty such as image architect Law Roach, celebrity makeup artist Mary Phillips, supermodel and actress Amber Valetta, fashion designer Zac Posen and entrepreneur and digital influencer Karen Wazen.  

For the third edition, Hia Hub is joining forces with the Saudi Fashion Commission’s annual event Fashion Futures to expand the conference’s program.  

“It’s bigger and bolder this year, bringing together some of the regional and global fashion industry’s most accomplished business leaders, designers, celebrities, and icons, alongside leading fashion houses and brands,” said Mike Fairburn, managing director of SRMGx, the creators and organizers of Hia Hub and the experiential arm of SRMG.  

“It is a truly unique 5-day event – a dynamic programme of seminars, talks, workshops, masterclasses, and live performances – that blends the latest trends and perspectives in fashion, art, design, music and contemporary culture,” he added.  

Meanwhile, Burak Çakmak, CEO of the Saudi Fashion Commission, said: “With the return of Fashion Futures, we are taking another step towards driving the development of Saudi’s fast-emerging fashion industry, unlocking opportunities and supporting our most promising creative talents. We look forward to welcoming some of the best and brightest minds to join us at Hia Hub this November.” 


At Jazan festival, Suad Al-Asiri paints memory, land and leadership

Updated 13 January 2026
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At Jazan festival, Suad Al-Asiri paints memory, land and leadership

  • Local artist channels personal hardship into works that reflect Jazan’s identity, heritage
  • Jazan: A Nation and a Prince, places region at the heart of a composition featuring Prince Mohammed bin Abdulaziz and Prince Nasser bin Mohammed bin Abdullah bin Jalawi

RIYADH: At the Ahad Al-Masarihah pavilion at Jazan Festival 2026, Suad Al-Asiri’s paintings blend memory, place and personal history, offering visual narratives shaped by beauty and hardship. 

A novelist and visual artist, Al-Asiri has long used art as a storytelling tool. After a near-fatal car accident in March 2024, her work took on a new urgency. Bedridden for 11 months, cut off from the public world for more than a year, she describes that period as one of the most painful in her life — yet also transformative. 

“First of all, praise be to God for granting me life, as the accident was extremely severe,” she said. “By God’s grace, I was given a new life. All my thinking after the accident was about becoming an inspiration to others — about enduring pain and obstacles, and still leaving an impact.” 

Her return to public life came in 2025, when she participated in National Day celebrations with the ministry of interior. By the time she arrived at Jazan Festival, she was ready to channel that experience into her art. 

The centerpiece of her display, “Jazan: A Nation and a Prince,” places the region at the heart of a composition featuring Prince Mohammed bin Abdulaziz and Prince Nasser bin Mohammed bin Abdullah bin Jalawi, governor and deputy governor of Jazan respectively. 

Visitors linger over the details: the painting incorporates coffee beans, sesame and khudair — materials drawn from local products.

“I wanted people to recognize these products immediately,” she said. “They are part of Jazan’s daily life, and using them makes the work more tangible, more connected to everyday experience.” 

The painting sparks conversation. Visitors discuss leadership, identity, and the intimate relationship between people and their environment. 

Beyond the central piece, Al-Asiri presents individual portraits of the two princes, expanding the dialogue into a broader exploration of heritage and memory.  

Her journey into art is tied to her life as a storyteller. Early experiments with charcoal and pencil evolved into abstract art, drawn by its expressive freedom. 

From there, she explored realism, surrealism, and eventually modern art, particularly pop art, which has earned her wide recognition in artistic circles. Her novels and media work complement her visual practice, earning her the title “the comprehensive artist” from the governor.

Yet what stands out most in this exhibition is how Al-Asiri’s personal resilience flows through each piece. Her experience of surviving a devastating accident, enduring months of immobility, and returning to the public eye informs every brushstroke. 

Visitors sense not just her artistic skill, but her determination to turn life’s hardships into inspiration for others. 

Walking through the pavilion, one can see it in the way she blends heritage symbols, southern landscapes, and scenes of daily life. 

Each painting becomes both a document and a dialogue — a celebration of Jazan’s culture, a reflection on identity, and a testament to the power of human perseverance. 

At Jazan Festival 2026, Suad Al-Asiri’s art is a quiet, persistent inspiration for anyone who pauses long enough to listen.