Saudi designer Arwa Al-Ammari shows off new collection in London

Arwa Al-Ammari (third from right) poses at the London showcase of her latest collection. (Getty Images)
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Updated 20 September 2023
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Saudi designer Arwa Al-Ammari shows off new collection in London

DUBAI: Saudi Arabia’s Film AlUla has teamed up with the British Fashion Council to showcase two Saudi designers on the sidelines of London Fashion Week.

Arwa Al-Ammari, who is the force behind ArAm, and Sisters Alia and Abeer Oraif of Jeddah-based label Atelier Hekayat have been chosen to show off their creations in the British capital during fashion week — and Al-Ammari spoke to Arab News about the opportunity.

Earlier this year, the designer dressed supermodel Eva Herzigova for the Vanity Fair Oscars after-party and she is now taking part in the “AlUla Creates: Atelier Heykayat and ArAm Designs Presentation.”

For the showcase, Al-Ammari is presenting a collection titled “Andalusian Garden,” inspired by the architecture of Spain’s Alhambra Palace and its gardens. “The stunning gardens, the Islamic floral motifs, carved wood and the stucco work – I got inspired to create a collection to reflect this and tell the story of the beautiful golden era of Islam,” she said.

Launched in 2015, Al-Ammari sees her brand as a tool for storytelling and says she supports the AlUla Creates program that was designed to support and empower Saudi creatives.

“Their goal is to promote the creative industry of Saudi Arabia by being a platform that establishes creative programs to discover and harbor talent from the film and fashion industry. They give creatives a voice and help build their career to gain more recognition on an international level,” said Al-Ammari.

Speaking on the dress she designed for Herzigova — a sand-colored gown with a scooped neck and a high slit — Al-Ammari said that the historic area of AlUla and its magnificent landscape inspired it. The dress took six weeks to create, from design to conception, and the designer said that British designer Emilia Wickstead’s team was extremely forthcoming and helpful with their input, after the label was drafted to mentor AlUla Creates’ designers. “We had several meetings with the British Fashion Council, Emilia and Film AlUla. Once the design was approved, I sent the final sketches to Wickstead, and she took it from there. She gave me invaluable feedback on the material and what would be the best way to construct the dress.”


Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

Updated 04 February 2026
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Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

DOHA: Cultural leaders at the inaugural edition of Art Basel Qatar in Doha have discussed how patronage is reshaping art ecosystems, with Qatar’s own long-term cultural vision at the center.

The opening panel, “Leaders of Change: How is patronage shaping new art ecosystems?” brought together Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, chair of Qatar Museums, and Maja Hoffmann, founder and president of the Luma Foundation, in a discussion moderated by Hans Ulrich Obrist, artistic director of the Serpentine Galleries in London. The talk formed part of the Art Basel Conversations x Qatar Creates Talks program, coinciding with the debut of Art Basel Qatar which runs in Doha until Feb. 8.

Sheikha Al-Thani framed Qatar’s cultural project as a strategic, long-term endeavor anchored in national development. “Qatar has a national vision called 2030 where culture was one of the main pillars for socioeconomic development and human development,” she said. “We have always invested in culture as a means of human development.”

That vision, she explained, underpins the decision to welcome a major international fair like Art Basel to Doha after turning away many previous proposals.

“For the longest time, I can’t tell you how many art fairs came to us wanting to be here, and we never felt it was the right time,” she said. “However, this is an important year for us and we felt, with the surplus of talent and the growing gallery scene we had here, that it was time to bring industry to talent, because that’s how we will spur the economic diversification from hydrocarbon to a knowledge-based society.”

She was also keen to stress that Art Basel Qatar was not conceived as a conventional marketplace.

 “This is not your typical art fair … It’s a humane art fair where engagement is more important than transaction, discourse more important than division, and curiosity more important than conviction,” she added.

That ethos extends to the fair’s artistic leadership. Al-Thani described how the decision to have an artist — Wael Shawky — serve as artistic director emerged collaboratively with Art Basel’s team.

“He’s a global artist who’s now become a very local artist, very invested in our local art scene. And really, I think that’s the beauty of partnerships … There is a safe space for us to critique each other, support each other, and really brainstorm all the possibilities … and then come to a consensus of what would make sense for us,” she said.

Collecting art, she added, has long been embedded in Qatari society: “My grandmother is almost 100 years old. She was collecting in the 60s when Qatar was a very poor country. It’s in our DNA … always with this notion of investing in knowledge and human development.”

Today, that impulse translates into comprehensive, multi-disciplinary collections: “We are both collecting historical objects, contemporary objects, modern objects, architecture, archival material, anything that we feel is relevant to us and the evolution of this nation towards a knowledge-based economy.”

Looking ahead, Al-Thani outlined a new cultural triangle in Doha — the National Museum of Qatar, the Museum of Islamic Art and the forthcoming Art Mill Museum — as engines for both economic diversification and intellectual life.

 “That ecosystem will enhance the economic growth and diversification, but also the knowledge that’s available, because the diversity in the collections between these three institutions will no doubt inspire young people, amateurs, entrepreneurs to think outside the box and inform their next business,” she said.

The panel closed with a focus on the future of large-scale exhibitions with Rubaiya, Qatar’s new quadrennial, timed to coincide with the anniversary of the 2022 World Cup.

“Every four years in memory of the opening of the World Cup, we will open the quadrennial. This year, the theme is ‘Unruly Waters.’ At the center of the theme is Qatar’s trading route to the Silk Road,” explained Al-Thani.

“It’s important for us to trace our past and claim it and share it to the rest of the world, but also show the connectivity that Qatar had historically and the important role it has been playing in diplomacy.”