Areeb Capital buys $139m land in Makkah’s Jabal Omar project

The Makkah property is strategically situated on the west side of the Grand Mosque, approximately 300 meters from it.
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Updated 16 September 2023
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Areeb Capital buys $139m land in Makkah’s Jabal Omar project

Areeb Capital has acquired a property within the Jabal Omar project in Makkah, located in the west of Masjid Al-Haram, at a cost of SR521 million ($138.9 million). This acquisition was facilitated by one of the company’s real estate funds, overseeing the entire acquisition process.

Areeb Capital is a rapidly expanding group headquartered in Jeddah, helmed by Khalid Al-Jabri as its chief executive officer. The company specializes in innovative investment offerings across Saudi Arabia, Europe, and North Africa.

The Makkah property is strategically situated on the west side of the Grand Mosque, approximately 300 meters from it, a significant direction of prayer for millions of Muslims. Covering an area of 3,065 square meters, the property is designated for the construction of a mixed-use tower, which will include residential apartments. The planned tower will boast a total built-up area exceeding 59,668 square meters, with a salable area of 36,921 square meters.

“This substantial acquisition underscores Areeb Capital’s optimistic outlook for the broader Saudi market, and more specifically, the real estate sector in Makkah. The company’s move aligns seamlessly with the forward-thinking vision of King Salman, custodian of the two holy mosques, and the visionary Saudi Crown Prince and Prime Minister Mohammed bin Salman,” the company said in a statement.

Areeb Capital also highlighted its strong commitment to encouraging foreign investors to participate in Makkah’s real estate sector, in compliance with relevant regulations and laws. This initiative aims to contribute to achieving the goals of Vision 2030, the ambitious blueprint for making the Saudi financial market appealing to both domestic and international investors. By doing so, it will play a pivotal role in driving economic growth and diversifying income sources.

Furthermore, the press statement outlines Areeb Capital’s intention to make a portion of this investment available through the “Cadaa” platform, set to launch during the current quarter of 2023. Cadaa is a specialized investment platform designed to provide seamless and reliable access to investments for all segments of the investment community. Areeb Capital holds a valid license (No. 30-08119) from Capital Market Authority in Saudi Arabia.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.