Bruno Mars to headline AlUla Moments 

Bruno Mars will perform on Sept. 29. (AFP)
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Updated 19 September 2023
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Bruno Mars to headline AlUla Moments 

DUBAI: Grammy Award-winning singer Bruno Mars is set to perform in Saudi Arabia on Sept. 29 as part of AlUla Moments, the highly anticipated concert series that takes place in the ancient oasis city.

Mars will headline the opening concert of a series of live music events that will feature both international and regional superstars yet to be announced.

His performance will be held at the same site that hosted the contemporary outdoor art exhibition of Desert X AlUla 2022, where the flagship music and entertainment festival Azimuth takes place the week prior.

“We are thrilled to announce that Bruno Mars is coming to AlUla to perform,” said Rami Al-Moallim, vice president of destination management and marketing at the Royal Commission for AlUla.

“Diverse and exciting musical experiences are synonymous with AlUla Moments and welcoming a record-breaking, globally renowned artist like Bruno Mars is just the start of what promises to be an unforgettable series. Our visitors cannot expect less than an epic night where Bruno launches our concert series in sensational fashion.”


Mini op-ed: We need a ‘potluck’ culture of reading

Updated 10 March 2026
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Mini op-ed: We need a ‘potluck’ culture of reading

DUBAI: The number of times we hear, “My kids don’t read,” “I don’t have the time,” or “Do people even read anymore?” is alarming.

With newspapers declared dead and YouTube summaries or ChatGPT reviews becoming the main course of words, I often wonder: have those asking these questions considered the role they play?

Each of us — school representatives, librarians, parents, educators, children, and even occasional readers — must ask whether we are helping create a culture where reaching for a book feels as natural as reaching for a smartphone.

Even the smallest effort counts. I think of a reading culture as a potluck where everyone brings something small, and together it becomes a wholesome meal. If you do not know where to begin, look around.

Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. (Supplied)

The UAE is rich in public libraries including in Sharjah and Dubai, such as the Mohammed Bin Rashid Library, which is proof that access is not the issue. 

Meanwhile, Saudi Arabia is embedding reading into its national identity under Vision 2030 through digital libraries, major book fairs, and daily school reading.

Not a reader? Events such as the Emirates Airline Festival of Literature or the Sharjah International Book Fair offer easy entry points for conversation, community and curiosity.

They are built on cultural blocks that subtly encourage even non-readers into reading spaces. You could even start a reading club. I run one in Dubai called The Reading Village and have seen its quiet magic.

Culture is built by saying yes. And no to pirated PDFs on WhatsApp, as well as unchecked screen habits.

Tiny habits can help build an environment where reading becomes as much a part of our lives as scrolling on Netflix to decide what to binge-watch next.

Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. She is the founder of The Reading Village, a Dubai-based community.