Bruno Mars to headline AlUla Moments 

Bruno Mars will perform on Sept. 29. (AFP)
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Updated 19 September 2023
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Bruno Mars to headline AlUla Moments 

DUBAI: Grammy Award-winning singer Bruno Mars is set to perform in Saudi Arabia on Sept. 29 as part of AlUla Moments, the highly anticipated concert series that takes place in the ancient oasis city.

Mars will headline the opening concert of a series of live music events that will feature both international and regional superstars yet to be announced.

His performance will be held at the same site that hosted the contemporary outdoor art exhibition of Desert X AlUla 2022, where the flagship music and entertainment festival Azimuth takes place the week prior.

“We are thrilled to announce that Bruno Mars is coming to AlUla to perform,” said Rami Al-Moallim, vice president of destination management and marketing at the Royal Commission for AlUla.

“Diverse and exciting musical experiences are synonymous with AlUla Moments and welcoming a record-breaking, globally renowned artist like Bruno Mars is just the start of what promises to be an unforgettable series. Our visitors cannot expect less than an epic night where Bruno launches our concert series in sensational fashion.”


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 25 February 2026
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Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.