Saudi Tourism Investment Co. partners with Al-Baha to boost mountain exploration

Mountain road to Al-Baha from Jeddah. (Shutterstock)
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Updated 14 September 2023
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Saudi Tourism Investment Co. partners with Al-Baha to boost mountain exploration

RIYADH: Saudi Arabia’s quest to become a global travel destination has been boosted thanks to Saudi Tourism Investment Co., also known as Asfar, sealing an agreement with the municipality of Al-Baha to develop mountain exploration projects. 

A memorandum of understanding was formalized during the Cityscape Global event in Riyadh, organized by Saudi Arabia’s Ministry of Municipal, Rural Affairs and Housing, as reported by the Saudi Press Agency. 

Fahad Bin Mushayt, CEO of Public Investment Fund-owned Asfar, said: “We aim to invest in promising Saudi cities such as Al-Baha to instill the mountain and agro-tourism concept in the Kingdom as part of our mission to improve the tourism sector’s offerings to unprecedented levels.”  

He added: “We also focus on providing a diverse package of modern experiences that blend adventure with entertainment, and on investing in boosting local strengths to create an attractive tourism ecosystem in Al-Baha for visitors.”  

Developing the tourism sector is a crucial agenda outlined in Saudi Arabia’s Vision 2030, as the Kingdom steadily diversifies its economy, which has long been reliant on oil. 

The MoU aligns with Saudi Arabia’s National Tourism Strategy, which seeks to attract 100 million visitors by 2030, along with increasing the tourism sector’s contribution to the country’s gross domestic product to above10 percent. 

“Al-Baha has great potential, is rich in wonderful vistas, has a charming locale and many archaeological sites, some of which have been nominated to be listed among the UNESCO World Heritage Sites,” said Ali Al-Sawat, mayor of Al-Baha.  

“We are pleased to partner with Asfar to boost and enable the tourism sector in Al-Baha, improve its role in diversifying the national economy, enrich local content, and share its natural and cultural wealth with tourists,” he added.  

Asfar was unveiled by PIF in July, and is focused on driving investments in tourist destinations and projects across the Kingdom.  

The wealth fund has emphasized that Asfar will actively engage the private sector through co-investments in the tourism sector, thereby creating opportunities for local suppliers, contractors, and small and medium enterprises across Saudi Arabia. 


Saudi banking sector outlook stable on higher non-oil growth: Moody’s 

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Saudi banking sector outlook stable on higher non-oil growth: Moody’s 

RIYADH: Saudi Arabia’s banking sector outlook remains stable as stronger non-oil economic growth and solid capital buffers support lending and profitability, Moody’s Ratings said, forecasting continued expansion despite liquidity constraints. 

In its latest report, credit rating agency Moody’s said the Kingdom’s non-oil gross domestic product is projected to expand by 4.2 percent this year, up from 3.7 percent recorded in 2025. 

In January, S&P Global echoed a similar view, saying banks operating in Saudi Arabia are expected to sustain strong lending growth in 2026, driven by financing demand tied to Vision 2030 projects. 

Fitch Ratings also underscored the healthy state of Saudi Arabia’s banking system last month, stating that credit growth and high net interest margins are supporting bank profitability in the Kingdom. 

Commenting on the latest report, Ashraf Madani, vice president and senior credit officer at Moody’s Ratings, said: “We expect credit demand to remain robust, but tight liquidity conditions will continue to limit the sector’s lending capacity.” 

Madani added that operating conditions in Saudi Arabia will continue to support banks’ strong asset quality and profitability. 

“The operating environment for banks remains buoyant, underpinned by a forecast increase in non-oil GDP growth, robust solvency and continued progress toward the government’s economic diversification goals,” he added.  

Moody’s said authorities in the Kingdom are introducing business-friendly reforms to bolster investment and private sector activity, while implementing key development projects and preparing for major global events. 

Saudi Arabia continues to advance reforms including full foreign ownership rights, simplified capital market registration procedures and improved investor protections, which could accelerate credit growth to 8 percent this year. 

Problem loans are expected to remain near historical lows at around 1.3 percent of total loans, supported by ongoing credit growth, favorable operating conditions and lower interest rates, which collectively strengthen borrowers’ repayment capacity. 

Retail credit risk remains controlled in Saudi Arabia because most borrowers are government employees with stable income streams. 

“Concentration of single borrowers and specific sectors remains high although the growing proportion of consumer loans — now nearing 50 percent of overall sector lending — continues to reduce aggregate concentration risk,” added Moody’s.  

The report said profitability is expected to remain solid among Saudi banks, supported by sustained loan growth and fee income. 

Margins are expected to remain stable despite lower asset yields as banks take advantage of credit demand to widen loan spreads on existing and new lending. 

Moody’s expects net income to tangible assets to remain stable at 1.8 percent to 1.9 percent this year. 

The report added that Saudi banks benefit from a very high likelihood of government support in the event of any failures. 

“We assume a very high likelihood of government support in the event of a bank failure. This is based on the government’s track record of timely intervention,” Moody’s said.  

It added that Saudi Arabia remains the only G-20 country that has not adopted a banking resolution framework. However, it is the only Gulf Cooperation Council member to have introduced a law for systemically important financial institutions.